1.25.2021

Zoe Ward

Zoe Ward is a Shopping News writer at The Zoe Report, where she creates content related to all things shopping, from new product launches to the latest trends to stock your closet, home, or beauty counter. She never misses a new skin care product or shoe style when it hits shelves, however she also covers industry news such as the latest innovations in eco-friendly design. Zoe is currently based in Los Angeles, California, which helps her keep tabs on the booming West Coast brands that are constantly challenging the fashion, beauty, and lifestyle industries. She earned her bachelor's degree in journalism and minor in consumer behaviors from University of Southern California. If Zoe isn't re-organizing her skin care shelf, you can find her cuddled on the couch watching reality TV with her cat, Winona, or trying a new restaurant in Los Angeles. You can follow Zoe on Twitter at @wuddupward and Instagram at @zoeward, and learn more about her and her work at http://zoe101.com.

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Switching Your Perfume For Fall? Try One Of These Cult Favorites

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This $18 Scent Is The Perfect Summer-To-Fall Fragrance

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This $13 Self-Tanner Has Tons Of Glowing Reviews At Ulta Beauty (& A Near-Perfect Rating)

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This Self Tanner Has A Near-Perfect Rating — & Will Leave You With A Totally Streak-Free Glow

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Bathing Culture's New Drop Is For Face *And* Body — Here's Everything You Should Know

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Emily Ratajkowski's Cat-Eye Is An Easy Way To Achieve Major Drama For Your Next Night Out

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Olive & June Nail Polish Is About To Drop At Target (Along With Really Cute New Nail Stickers)

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Lights Lacquer Dropped The Perfect Red Nail Polish Just In Time For Valentine's Day

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Bliss' New Bright Idea Collection Features 3 Vitamin C-Infused Products (& It's All Available At Target)

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Eighteen B's Newest Launch Wants To Convince You That Eye Cream Is *Actually* Crucial

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Florence Pugh's Latest Updo Continues Her Streak Of Cool Takes On The Classic Hairstyle

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This New Skincare Brand Wants To Streamline Your Bathroom Shelf & Help Save The Planet, Too

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Zoya's New Nail Polish Drop Will Convince You Pastels Really Are Perfect For Spring

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Every Single Skincare Launch Worth Adding To Your Collection This January

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These Highly Rated Hair Crimpers Can Help You Nail The Throwback Trend

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Kendall Jenner Just Reminded Everyone Of This ‘90s Hair Accessory & You’ll Want One Immediately

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Serena Williams Just Took The French Manicure Trend To The Next Level — & It's So Fun

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Mexico City Inspired OPI's Spring Collection & The Result Is A Dozen *Really* Fun Colors

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Amika's New Shampoo & Conditioner Are The Only Scalp Care Products You Need In Your Shower

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Kourtney Kardashian's Classic Red Manicure Is The Valentine's Day Nail Inspiration You Need