The Zoe Report

Zoe Ward

Bio

Zoe Ward is a Shopping News writer at The Zoe Report, where she creates content related to all things shopping, from new product launches to the latest trends to stock your closet, home, or beauty counter. She never misses a new skin care product or shoe style when it hits shelves, however she also covers industry news such as the latest innovations in eco-friendly design. Zoe is currently based in Los Angeles, California, which helps her keep tabs on the booming West Coast brands that are constantly challenging the fashion, beauty, and lifestyle industries. She earned her bachelor's degree in journalism and minor in consumer behaviors from University of Southern California. If Zoe isn't re-organizing her skin care shelf, you can find her cuddled on the couch watching reality TV with her cat, Winona, or trying a new restaurant in Los Angeles. You can follow Zoe on Twitter at @wuddupward and Instagram at @zoeward, and learn more about her and her work at http://zoe101.com.

The Macy's Black Friday Beauty Deals That Should Be On Your Radar Now

Shopping a department store on Black Friday is both thrilling and terrifying. With so many categories and so much to choose from amongst the seemingly countless deals, no doubt it gets overwhelming as you attempt to take advantage of the annual…
By Zoe Ward

Benefit's Black Friday Sale Is The Perfect Time To Restock Your Favorite Beauty Staples

When a beauty brand is responsible for the creation of several beloved products that have widespread popularity, it has basically reached makeup bag-staple status; you won't often see kits without one or two (or more) items from the range. And when…
By Zoe Ward

Cote's Holiday Drop Features 5 Polish Trios For Every Beauty Lover On Your Gifting List

Finding presents for all your loved ones probably wears you down every year around this time. Searching high and low for the greatest gift for each and every person is easier said than done, unless you can come up with a clever way to cross several…
By Zoe Ward

This New Zara Fragrance Collab Includes 8 Affordable Scents (That Smell So Expensive)

Ever wished you could change your perfume as frequently as you change your outfits? Based on the spendy nature of many in-demand scents, you'd probably consider doing so cost-prohibitive. But switching up your scent just got a whole lot more…
By Zoe Ward

13 Beauty Finds Under $15 At Target That Are Ready For Gift Exchanges, Stocking Stuffers, & Beyond

Every year around the holidays, there's a phenomenon that is apparently impossible for me to avoid. I'll be getting ready to head out to an annual gathering with friends, when suddenly it dawns on me that I'm about to show up empty handed for the…
By Zoe Ward

Here's Everything You Need To Know About R+Co's Upcoming Black Friday Sale

You're probably willing to spend much more than you'd like to admit to ensure good hair days are in your future. But if you put R+Co's 2019 Black Friday sale on your calendar, you won't have to dip into your savings this season. The three-day sale…
By Zoe Ward

Emma Roberts Just Debuted A *Major* New Hair Change & It’s So Unexpected

Season nine of American Horror Story wrapped up on Nov. 13, which signals a final and definite end to all things dark and spooky (until next Halloween, that is). And while others may be ushering in the holidays with Hallmark movies, seasonal…
By Zoe Ward

Morgan Taylor's New Winter Collection Is Versatile Enough To Cover Every Base This Season

From essie's festive array of sparkly holiday shades to ORLY's drop of cool Arctic-inspired colors, it's been a pretty diverse period for nail lacquers. But despite the variety between brands, there hasn't been one to give you nearly every nail…
By Zoe Ward

All Your Laura Mercier Favorites Will Be On Sale For Black Friday — Here Are The Details

Apologies to any beauty fans trying to exercise restraint during the biggest shopping day of the year — because Laura Mercier's Black Friday sale will be pretty hard to pass up. The site-wide sale means you can stock up on essentials, snag gifts for…
By Zoe Ward

It's A 10's Black Friday Sale Will Save You 50 Percent Off All Its Best-Sellers

While you're strategizing your shopping plans for Black Friday, no doubt you've got your sights set on the brands offering big ticket items and more spendy presents for a lot less (after all, there's no better way to cushion the blow to your bank…
By Zoe Ward

These Shockingly Affordable Beauty Products From Nordstrom Seem Like Such A Splurge

For a department store that carries high-end beauty brands including the likes of La Mer, Tom Ford, diptyque, Yves Saint Laurent, and more, Nordstrom might not be top of mind to shop when you're on the hunt for something more accessible. Which is…
By Zoe Ward

This New Skincare Brand Uses Probiotics & Plant-Based Formulas In Every Product For Glowy Skin

The process of getting good skin is extremely scientific. Closely inspecting every product you put on your face or in your body to determine whether it'll benefit your skin can start to get a bit clinical, virtually taking any enjoyment out of your…
By Zoe Ward

IT Cosmetics' Black Friday Sale Won't Be Your Only Chance To Save On Best-Sellers This Season

It's the most wonderful time of the year to be an IT Cosmetics fan. Not only is the crowd-favorite beauty brand bursting with holiday sets galore (which you'll want to gift and receive), but it's also about to kick off a major series of discounted…
By Zoe Ward

This New Bobbi Brown Collab Gives You Clutch-Sized Party Essentials — And The Clutch, Too

As the height of the holidays fast approaches, no doubt you've spotted (and shopped) your fair share of holiday-centric collabs. You know there's no shortage of special drops this season, from limited-edition collections designed by unexpected duos…
By Zoe Ward

This Beauty YouTuber Launched Her Own Nail Polish Brand & The First Collection Is So Chic

A whopping 4.15 million YouTube subscribers have one big reason to be excited this week, because KathleenLights' new nail polish brand Lights Lacquer made its official debut on Nov. 7. The beauty vlogger harnessed some serious girl power for the…
By Zoe Ward

Sol de Janeiro's New Launch Is A Fragrance-Free Version Of The Fan-Fave Body Cream

Mere months after launching a candle that celebrates the telltale scent of its cult-loved Brazilian Bum Bum Cream, Sol de Janeiro's new Brazilian Nude Body Cream presents a skin-soothing iteration for those who could do without the fragrance. The…
By Zoe Ward

ORLY Just Revealed Its Winter Nail Polish Collection — & It's So Unexpected

It's that time of year again, people — get ready to see a whole lot of undeniably festive manicures in anticipation of the holidays. Plenty of popular nails brands have already busted out their celebratory collections, and no surprise, they're full…
By Zoe Ward

Essie Just Dropped Its Winter Collection & Your Nails Are About To Get A Very Festive Makeover

Any self-respecting holiday season enthusiast knows one thing for certain: Your manicure is very important part of maintaining a merry mood. And as luck would have it, essie's Winter 2019 collection is here with six super-festive polishes that will…
By Zoe Ward

Indie Lee's Latest Drop Is Here To Save You From Holiday Season Exhaustion

Late nights in the office trying to tie up projects by end of year. Last-minute shopping sprees to pick up presents for loved ones. Looking for a subtly sneaky exit at your third cocktail party of the evening so you can go home to get some shut-eye.…
By Zoe Ward

Kesha Is The Latest Celeb To Launch Her Own Beauty Line — Here’s What We Know

Diehard Kesha fans are watching the clock and counting down the minutes until Dec. 3 — because that's the day that Kesha's beauty line will make its official debut. Her assembly of adoring "Animals" is already preparing to dive into the…
By Zoe Ward