The Zoe Report

Zoe Ward

Bio

Zoe Ward is a Shopping News writer at The Zoe Report, where she creates content related to all things shopping, from new product launches to the latest trends to stock your closet, home, or beauty counter. She never misses a new skin care product or shoe style when it hits shelves, however she also covers industry news such as the latest innovations in eco-friendly design. Zoe is currently based in Los Angeles, California, which helps her keep tabs on the booming West Coast brands that are constantly challenging the fashion, beauty, and lifestyle industries. She earned her bachelor's degree in journalism and minor in consumer behaviors from University of Southern California. If Zoe isn't re-organizing her skin care shelf, you can find her cuddled on the couch watching reality TV with her cat, Winona, or trying a new restaurant in Los Angeles. You can follow Zoe on Twitter at @wuddupward and Instagram at @zoeward, and learn more about her and her work at http://zoe101.com.

Switching Your Perfume For Fall? Try One Of These Cult Favorites

When those initial cold snaps have finally started to arrive, it always feels exciting to start layering up in cozy fall pieces to keep warm when you head out. But staying snug involves more than just your wardrobe. Beneath your statement jacket and…
By Zoe Ward

This $18 Scent Is The Perfect Summer-To-Fall Fragrance

The heat these days has likely got you wishing for the sweet relief of summer's end, and the slow but eventual return of cool, crisp fall weather. But the changing of seasons isn't exactly a seamless process — from transitioning your wardrobe to…
By Zoe Ward

This $13 Self-Tanner Has Tons Of Glowing Reviews At Ulta Beauty (& A Near-Perfect Rating)

Despite how great a beach vacation glow looks, the fact remains that baking in the sun is nowhere near good for your skin in the long run. With that knowledge widely accepted, the good news is that the beauty industry has dialed up efforts to…
By Zoe Ward

This Self Tanner Has A Near-Perfect Rating — & Will Leave You With A Totally Streak-Free Glow

Unless you were lucky enough to escape somewhere warm over the holidays, you're likely feeling at a loss for glow at this point in the season. And while you can slather yourself with skincare products that promise a lit-from-within look, it's the…
By Zoe Ward

20 Valentine's Day Beauty Gifts For Men That He'll Actually Want To Use

For a holiday that's more or less made up to benefit businesses, February 14 sure can cause a lot of fuss. Despite the fact that you just splurged on your significant other during the winter holiday season, you've gotta pull something out of your…
By Zoe Ward

Bathing Culture's New Drop Is For Face *And* Body — Here's Everything You Should Know

At the end of the day, dry skin is dry skin. It should be treated as such with lots of care — and consistent application of a really good hydrator. So if you could have one do-it-all formula that's ideal for use from head to toe, why spend time and…
By Zoe Ward

Emily Ratajkowski's Cat-Eye Is An Easy Way To Achieve Major Drama For Your Next Night Out

Black eyeliner is a makeup bag basic you know and love. But it can be a whole lot more than just a staple that subtly enhances your eyes, if you know how to use it right. Enter Emily Ratajkowski's dramatic cat-eye, which is a much-appreciated lesson…
By Zoe Ward

Olive & June Nail Polish Is About To Drop At Target (Along With Really Cute New Nail Stickers)

There are already countless reasons to stroll down the beauty aisles during a routine Target run (who doesn't love affordable skincare products and cult-adored hair care solutions). With fresh arrivals popping up practically every time you shop,…
By Zoe Ward

Lights Lacquer Dropped The Perfect Red Nail Polish Just In Time For Valentine's Day

A veer from tradition is all well and good (and certainly welcome when you find yourself in a beauty rut), but there's always room for the classics. So if you find yourself fancying a bold red manicure in anticipation of Valentine's Day, don't feel…
By Zoe Ward

Bliss' New Bright Idea Collection Features 3 Vitamin C-Infused Products (& It's All Available At Target)

As far as proven complexion brighteners are concerned, vitamin C is pretty much the current reigning champ (in the proper form, that is). Ensuring that you're getting an effective dose typically means picking up a high-end product at a luxe beauty…
By Zoe Ward

Eighteen B's Newest Launch Wants To Convince You That Eye Cream Is *Actually* Crucial

Eye cream has a rather contentious reputation. Some swear by it for effectively tackling puffiness, dark circles and fine lines, while others say it serves no purpose that your go-to moisturizer can't manage on its own. So, it's not surprising that…
By Zoe Ward

Florence Pugh's Latest Updo Continues Her Streak Of Cool Takes On The Classic Hairstyle

It's hard to imagine a hotter ticket in Los Angeles than an invite to the Oscars Nominees Luncheon. After all, in order to attend you have to be an Oscars nominee, so you can imagine the kind of star power that fills the room. When the annual event…
By Zoe Ward

This New Skincare Brand Wants To Streamline Your Bathroom Shelf & Help Save The Planet, Too

The concept of "clean" beauty is no longer just a blip on the radar, it's a full-on movement that's impossible to ignore. But the more crowded a space becomes (and this one has become pretty jam-packed, to say the least), the more clutter creeps in…
By Zoe Ward

Zoya's New Nail Polish Drop Will Convince You Pastels Really Are Perfect For Spring

Catching a moment of zen amidst an extremely hectic schedule is much easier said than done. How are you supposed to slip away to your imaginary happy place for some deep breathing if you can barely scarf down some lunch at your desk each day? And…
By Zoe Ward

Every Single Skincare Launch Worth Adding To Your Collection This January

As 2020 really kicks into gear, there are a slew of healthy habits you're likely looking to adopt (and probably plenty more less-than-positive things that you're hoping to leave behind you). At almost a month into the fresh year, now's the time to…
By Zoe Ward

These Highly Rated Hair Crimpers Can Help You Nail The Throwback Trend

The last time you even thought about crimping your hair was probably decades ago; that is, unless you attended a costume party recently that required a retro beauty look to complete your ensemble. But any dedicated beauty buff knows that every trend…
By Zoe Ward

Kendall Jenner Just Reminded Everyone Of This ‘90s Hair Accessory & You’ll Want One Immediately

If the return of the scrunchie over the past several seasons has taught the style set anything, it's to never say never to throwback hair accessories. Just about all of them have a way of coming back around at one point or another — and Kendall…
By Zoe Ward

Serena Williams Just Took The French Manicure Trend To The Next Level — & It's So Fun

In case you didn't know, a nail trend you might not have expected to come back around has been enthusiastically readopted by the celeb crowd. The French manicure is back in a big way, if the famous and influential individuals giving the look a try…
By Zoe Ward

Mexico City Inspired OPI's Spring Collection & The Result Is A Dozen *Really* Fun Colors

Longtime fans of OPI know one thing for certain — the beloved nail care brand has a penchant for transporting people to exciting locales near and far via its bi-annual travel-inspired product launches. And just in case you don't have a spring break…
By Zoe Ward

Amika's New Shampoo & Conditioner Are The Only Scalp Care Products You Need In Your Shower

The hectic nature of a modern schedule requires modern beauty solutions — and that's why dry shampoo has become a mainstay on practically everyone's bathroom shelf. It's a quick fix for frequent alarm-snoozers, daily gym goers, and anyone who's ever…
By Zoe Ward