Zoe Ward

Bio

Zoe Ward is a Shopping News writer at The Zoe Report, where she creates content related to all things shopping, from new product launches to the latest trends to stock your closet, home, or beauty counter. She never misses a new skin care product or shoe style when it hits shelves, however she also covers industry news such as the latest innovations in eco-friendly design. Zoe is currently based in Los Angeles, California, which helps her keep tabs on the booming West Coast brands that are constantly challenging the fashion, beauty, and lifestyle industries. She earned her bachelor's degree in journalism and minor in consumer behaviors from University of Southern California. If Zoe isn't re-organizing her skin care shelf, you can find her cuddled on the couch watching reality TV with her cat, Winona, or trying a new restaurant in Los Angeles. You can follow Zoe on Twitter at @wuddupward and Instagram at @zoeward, and learn more about her and her work at http://zoe101.com.

Bliss Just Launched 2 Affordable New Serums That Dry, Dull Skin Will Love

While you're wishing, hoping, and pleading with the weather for even the slightest hint of sweater weather, your skin cells are collectively bracing themselves to be hit with the inevitability that comes with that initial blast of colder…

Bobbi Brown’s Luxe New Eyeshadow Palette Will Have You Wishing The Holidays Would Come Early

You may just be recovering from your bittersweet farewell to summer, but before you know it fall will have come and gone and the holiday season will be here once again. Despite the chaotic hustle and bustle that comes along with the holidays, it's…

Smith & Cult Launched A New Lip Balm To Keep You Hydrated Around The Clock

You likely put considerable effort into your skin care regime each morning when you wake up and at night before slipping beneath the sheets; perhaps you even take a pause midday to apply an additional coat of SPF protection or to spritz a hydrating…

Verb Is Launching A New Collection For Curly Hair — Here’s When You Can Shop It

If something is worth doing, it's worth doing it right. You wouldn't slap your name on something that's half-baked, and the same goes for any beauty brand that's actually worthy of buying into. Speaking of, one cult-loved hair care line is finally…

Julianne Hough Debuted A New Haircut & It’s Yet Another Reason To Get A Chop This Fall

It's safe to assume your attention is currently being channeled across the pond right now as designers showcase their Spring/Summer 2020 collections and style stars are strutting their stuff in the streets before and after presentations — and you…

Why Sugar Is The Key Ingredient In Cuvée Beauty’s New Scalp Scrub

Recently, the beauty industry seems to have had an epiphany of sorts. All of a sudden over the past several months, the realization that your scalp deserves as much care and attention as the rest of your skin has become clearer than ever. Thus a…

Paintbox Just Released Its Fall Power Duo & It’s Definitely Not The Nail Polish Shades You’re Expecting

Finally, oh finally, the first day of fall is just over the horizon and nearly in sight. That's good news for those who've spent the past several weeks meticulously preparing wardrobes and beauty routines for the shift in seasons — it's just about…

Here’s When You Can Get Your Hands On Tiffany & Co.’s Luxe New Fragrances

As far as finding your ideal partner goes, looking for someone whose strengths complement your own is a great place to start. Coincidentally, the same could be said for your go-to fragrance, which should amplify, accentuate, and celebrate what makes…

The $7 Drugstore Hairspray That Has Reviewers Raving

When it comes to hair styling products, you've likely worked out that there are a few you're willing to splurge on while there's others you'll grab up at much lower price points. A top-of-the-line purple shampoo is practically worth its weight in…

This New Essie Nail Polish Collection Is The Luxe Way To Do Classic Fall Colors

Before you think you've got your fall manicure game on lock, hold on for a second because there's something else you need to see. While every other nail brand dropped high-shine, shimmer, and metallic polishes fit for pairing with cooler weather…