Zoe Ward

Zoe is a writer and content creator based in Los Angeles, California.

TATCHA Has A Totally New Mist Coming — Here’s When It Officially Hits Stores

It's one thing for a brand to come up with a breakthrough formulation of an existing industry-loved product, but another for it to debut something entirely new and never-before-seen — especially when it's something that shoppers have been eagerly…

ColourPop Launched A Massive New Collection For Its Birthday & It’s Everything You Need For Summer

Birthdays are fun. Sunny summer days that slowly turn to warm, sultry nights, also fun. Shopping for brand-new beauty goodies? Yep, add that to the list. So when you combine all three, that's as sure a sign as any of a really good time. Enter…

Proenza Schouler Launched A New Version Of The PS1 Bag & It’s Right In Line With This Major 2019 Trend

Mini bags may not be the most practical purse choice for day-to-day life — after all, some of them are even smaller than the latest iPhone models — but you can’t deny that they sure are cute. And thanks to some of the most stylish designers, the…

This $10 Self-Tanner Has Tons Of Glowing Reviews At Ulta (& A Near-Perfect Rating)

Despite how great a beach vacation glow looks, the fact remains that baking in the sun is nowhere near good for your skin in the long run. With that knowledge widely accepted, the good news is that the beauty industry has dialed up efforts to…

This Influencer-Approved Accessory Brand Just Put Its Own Spin On 2019’s Flip-Flop Trend

When a certain shoe has a star-like rise, is it because cult-loved designers keep putting their own spins on the style into the market, or is it the result of some influential style mavens' fascination with sporting the shoe in their latest…

Acne Studios Just Released Its Latest “Ugly” Sneaker (& There’s A Sandal Version, Too)

A mere year or two ago, the style set would've turned their noses up at the idea of a chunky, oversized, exaggerated rubber-soled shoe. But time have changed. In 2019 the "ugly sneaker" reigns supreme in the casual shoe space, and designers haven't…

Everything You Should Know About Kate Somerville’s Powerful New Serums

Sometimes, your standard skin routine simply may not cut it. Perhaps your complexion's looking a little dull and irritated, or maybe it's so dehydrated that your go-to moisturizer won't even make a difference. In those cases, it's time to turn to…

Urban Decay’s New Collection Is Taking The Colorful Eyeliner Trend To New Levels

Makeup maximalists, rejoice. Clearly, it is the season of bold, bright color, and it seems that beauty brands have no intention of slowing down the surge of vividly-hued makeup launches that are clamoring for a spot on your makeup shelf. That's a…

All The New Summer Launches From Stila You’ll Want To Add To Your Makeup Bag ASAP

If you're following one of skin care's most cardinal rules — aka, applying your SPF on the daily to protect your face from irreversible sun damage — you might be in search of a product that'll bring a much-needed dose of summer color to your skin.…

French Connection Is Betting Big On This Home Decor Trend For 2019 (& It’s So Easy To Style)

When it comes to seasonal trends, the simple truth is that you're a whole lot more likely to adopt them if they're easy to integrate into your current lifestyle. Whether you're talking fashion, beauty, or home design, it's all about the singling out…

This Is When You Can Shop Burberry’s First-Ever Monogram Collection (& You’ll Want To Immediately)

It goes without saying that an ad campaign is meant to get you to consider purchasing the products featured therein. Even so, it's relatively rare that a brand is truly able to transport you into a headspace that helps you envision yourself wearing…

YSL’s New Primer Does More Than Just Fight Shine — Here’s How

Your morning makeup routine is most likely pretty curated. After all, it's not like you've got ample time to get ready after pressing snooze one too many times, so every second counts. That said, it'd take a lot for you to add another product into…

Saint Jane Is Finally Available At Sephora — Starting With A Very Luxurious Serum

While there's certainly a thrill in discovering an under-the-radar beauty brand, there's one clear pitfall to falling for its products: They can be really hard to find if they're not carried at your usual shopping spots. So when a cult-loved indie…

Rouje Just Created The Perfect Red Lipstick To Complement Your Summer Glow

The fashion set admires French women for many reasons, but above all else, for their beauty routines. Those ladies just get it, and none more so than the eternally stylish Jeanne Damas. The Parisian never goes anywhere without lipstick on her pout,…

Dior Just Launched Its Newest Bag — & It’s Worth The Investment

There are those attention-grabbing designer bags that make a statement but admittedly won't stand the test of time, and then there are those picture-perfect styles that you just know you'll pick up again season after season. The brand-new Dior 30…

Charlotte Tilbury Is Launching A New Hot Lips Collection — & There’s An Important Reason Why

What's better than a buttery soft, luxurious lipstick that help you feel pretty and polished each time you swipe it across your pout? One that does that and then some by donating invaluable funds to a really great cause. That's the impetus for the…

SK-II Created A Brand-New Edition Of This Best-Seller Just For Spring

Oftentimes in the beauty world, it seems like you've got to make a choice between pro-grade products and those that look fun and pretty in their place on your beauty shelf. But why should you be forced to choose? Now you can have the best of both…

Reformation Finally Has Its Own Shoe Collection (Complete With The Coolest Pair Of Flip-Flops)

Fashion girls everywhere, put your hands together and give a big, warm welcome to the only shoe line you need this summer. No, seriously. Just in time for the hottest season of the year, one of the style set's most beloved brands has brought an…

Youth To The People’s Adaptogen Line Just Got A Very Hydrating New Addition

If you're a big fan of face mists, it's most likely because they just feel so good when spritzed over your skin (especially on a warm summer day). You probably don't expect them to make a major difference for your complexion, other than cooling you…

If You’re Obsessed With Scalp Scrubs, You’ll Love Davines’ Latest Launch

Unless you're a total tress-styling minimalist, your typical hair routine probably involves a lot. You've got shampoo and conditioner of course, but you likely also rely on an arsenal of other products from heat-styling sprays and mousses to…