The Zoe Report

Zoe Ward

Bio

Zoe Ward is a Shopping News writer at The Zoe Report, where she creates content related to all things shopping, from new product launches to the latest trends to stock your closet, home, or beauty counter. She never misses a new skin care product or shoe style when it hits shelves, however she also covers industry news such as the latest innovations in eco-friendly design. Zoe is currently based in Los Angeles, California, which helps her keep tabs on the booming West Coast brands that are constantly challenging the fashion, beauty, and lifestyle industries. She earned her bachelor's degree in journalism and minor in consumer behaviors from University of Southern California. If Zoe isn't re-organizing her skin care shelf, you can find her cuddled on the couch watching reality TV with her cat, Winona, or trying a new restaurant in Los Angeles. You can follow Zoe on Twitter at @wuddupward and Instagram at @zoeward, and learn more about her and her work at http://zoe101.com.

This Luxe Outerwear Brand Released Its First Eyewear Capsule & It’s Very, Very Sleek

Accessories have the incredible power of transforming your entire look in an instant. And if there's any one add-on that brings major cool factor in a flash, it's absolutely sunglasses. A great set of shades is an effortless way to look style savvy…
By Zoe Ward

Nordstrom’s BP. Line Just Expanded Into Home — & It’s As Affordable As The Clothes

When it comes to decorating your bedroom, it's not all that different from curating items in your closet. You'll be on the hunt for aesthetically pleasing pieces that speak to who you are and what makes you unique — without losing out on comfort,…
By Zoe Ward

Chopova Lowena Just Launched New Versions Of Its Signature Skirts — Here’s Where To Shop Them

When you're on the hunt for a statement piece, there's probably a few things you're considering. You want it to be striking and stylish, you want it to enhance the simpler staple pieces from your closet, and you want it to be entirely unique — after…
By Zoe Ward

A Bunch Of Outdoor Voices’ Cult-Favorite Leggings Are Up To 50 Percent Off Right Now

Hope you've been shopping the constant stream of summer sales sensibly, because they're clearly showing no signs of slowing down — and some of your favorite brands still have major savings in store, so go ahead and keep your credit card out and at…
By Zoe Ward

Volition Beauty Created A New Moisturizer Inspired By 2019’s Favorite Juicing Trend

You know that refreshed, energetic, and light-as-a-feather feeling that you get after a good green juice? Downing the nutrient-dense beverage is like pressing a little reset button each morning, starting your day off on a decidedly healthy note and…
By Zoe Ward

The Attico & ERES Teamed Up To Create An Italian-Inspired Swimwear Capsule — & It’s *Very* Luxe

In your wildest daydreams about a whirlwind summer vacation in the Mediterranean, it's safe to say they're not complete without visions of frolicking along the seaside, in a really stylish swimsuit of course. And whether you've got plans in place to…
By Zoe Ward

Beautycounter’s Newest Line Features The Retinol Alternative You’re Starting To See Everywhere

When it comes to skin care, staying well ahead of the pack counts for a lot. Utilizing cutting edge ingredients and innovative formulations is key to remaining on top, so it's no surprise that all of your favorite brands are constantly coming out…
By Zoe Ward

These New ColourPop Lip Crayons Are An Easy (& Affordable) Way To Add Subtle Color

Between high-shine, glimmering glosses, velvety matte lipsticks, and super-saturated stains, there's a whole lot you can do to enhance your lips these days. But sometimes, you don't want to go all out with your pout — especially during the summer…
By Zoe Ward

Drybar Created A New Powder Version Of Its Volume-Boosting Products & Fans Already Can’t Get Enough

Along with the spike in social events, time spent basking in the sun, and general good cheer, the summer season can also bring with it something a tad more sinister: Humidity. Hot and sticky conditions are a good hair day's worst enemy, making it…
By Zoe Ward

Phyto’s Adding Even More Scalp-Care Products To Its Lineup With An Entirely New Collection

Between a stacked social schedule, more time outdoors, and rushed mornings after late nights, your hair likely goes through the ringer during the summertime. In particular, your scalp can take the brunt of burden when it comes to tress-traumatizing…
By Zoe Ward