If you've attended a wedding and spotted a group of fashion-forward women standing together in what appears to be the same cute dress in a range of different colors and prints, it's all thanks to Reformation. The Los Angeles brand is not only loved for its eco-friendly message, but also its retro-bohemian designs that are equally good for everyday and formal events. From its feminine floral frocks to cool retro denim, Reformation pieces are part of the It-girl uniform in NYC, L.A. and everywhere in between. But, for the loyal fan relentlessly looking for other brands like Reformation that have also nailed the modern take on vintage design, there are alternatives worth shopping.
In part, you can trace Reformation’s cult following back to celebrities like Emily Ratajkowski and Rosie Huntington-Whiteley who adored the brand from the start. But, the fact that key styles (like the Marlon pant) can sell out over night is a testament to the fact that the brand stays ahead of the trends and keeps customers coming back. But, if you are beginning to think your closet looks more like a Reformation showroom, and you want to add a bit of variety, know there are other options to shop. Below, you’ll find six alternative brands that check off all the boxes to diversify your closet.
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Brands Like Reformation: Dôen
Another California-based brand, Dôen is both feminine and vintage-inspired, with an earthy touch. The brand was founded by two sisters, and female empowerment is an integral part of its DNA. The recently released Spring 2019 collection was inspired by Australia's coast and is equal parts dreamy and practical. Dôen has a slew of sweet ruffle blouses, pretty pastels, and cozy sweaters that will be making waves among fashion girls this spring.
Brands Like Reformation: Lemlem
After a trip to Ethiopia, supermodel Liya Kebede was influenced to launch her label Lemlem from the group of traditional weavers she encountered during her stay. Tapping into this craft she saw in her native country, Kebede launched a collection of swimwear and clothing, all made in Africa. Like Reformation, Lemlem's pieces give off a subtle bohemian vibe. Plus, profits support its foundation, which helps women artisans in Africa with essentials like healthcare and work opportunities.
Brands Like Reformation: Rouje
If you strive to embody the chic, relaxed vibe of French fashion, well Rouje does just that. Designed by French It-girl Jeanne Damas, Rouje reimagines classic Parisian pieces like wrap tops and flirty dresses with a bit of retro flair. The brand and Damas have been all over Instagram, and rightfully so as the pieces are photo-worthy. Similar to Reformation, Rouje’s printed jumpsuits and effortless denim nail classic fashion and make throwing together easy outfits a breeze.
Brands Like Reformation: Christy Dawn
Another sought after brand in the ethical fashion world, Christy Dawn has been nailing chic and sustainable bohemian fashion for a few years now. This eco-friendly brand uses deadstock fabric and is committed to ethical production methods, paying seamstresses fair wage and producing all clothings in Los Angeles. The cool-girl brand’s vintagey dresses feature dainty floral prints and bohemian paisleys, great for everyday or special occasions.
Brands Like Reformation: Sézane
Parisian brand Sézane is another great alternative if you love casual-cool staples with a French bent. After one of its cardigans accumulated a 30,000-person waitlist, Sézane has steadily gained buzz across the pond. Featuring effortlessly chic dresses, frilly tops, and cozy knitwear, the stylish brand makes luxe warm-weather pieces that will give your Reformation dresses a chance to breathe this Spring.
Brands Like Reformation: Staud
Staud was launched by Reformation’s former fashion director Sarah Staudinger, and is another Los Angeles-based line shaking things up in the contemporary space. You may know the name from one of its crowd-favorite bags: the PVC and faux-croc Shirley tote. But, aside from its Instagram-famous tote, Staud nails playful retro dressing like no one else.
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