If you have ever attended a wedding and spotted a group of fashion-forward women standing together while wearing similar variations of the same romantic and breezy floral dress, it’s likely thanks to Reformation. The Los Angeles brand is not only beloved for its eco-conscious message, but also for its free-spirited retro-cool designs — think ‘50s femme fatale one moment, ‘90s minimalist the next — that are equally good for every day and formal events. For those relentlessly looking for other brands like Reformation that have also nailed the modern take on vintage design, there are plenty of alternatives worth shopping. Take the labels With Jéan and Ciao Lucia for example, which both carry that effortless West Coast vibe.
You can trace Reformation’s cult-like following back to celebrities like Emily Ratajkowski and Hailey Bieber who have adored the brand from the start. (More recently, however, both Blake Lively and Katie Holmes have proved to be fans) But, the fact that standout styles (remember the Kendall Jenner-approved newsprint jeans?) can sell out overnight is a testament to how the brand continuously stays ahead of the trends and keeps customers coming back. All that said, if you are beginning to think your closet looks like a Reformation showroom, and you want to add a bit of variety, know there are equally amazing options to shop. A lady, after all, need options.
Keep scrolling for 12 alternative brands that channel the Ref-esque vibe, but will also help to diversify your wardrobe.
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This laidback option is all about loose, relaxed fits and muted colors — but don’t you dare call it boring. Thanks to its keen attention to sharp lines, intricate textures, and unique materials, the range of unexpected basics (hello, open-weave crochet cami) is just the thing to zazzle up your work/weekend/any occasion wardrobe.
Whether it’s a zebra denim or a wild cat print shirt, every piece this Scandi-cool go-to puts out feels like something a Danish It girl would wear on a California vacation. A signature style? Midi dresses, a silhouette the brand has honed to perfection. Stock up on a few to transition your look into autumn — and throw in a pair of Barbiecore-inspired (and biodegradable) oversized sunglasses, because why not?
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Run by a mother and daughter duo, this WOC-owned brand approaches fashion with a playful attitude, unafraid to experiment with eccentric colors, patterns, and designs. The brand’s identity is inspired by nostalgic fashion trends — eager to provide consumers with resurfacing silhouettes seen on 90s pop princesses like Britney Spears, Jennifer Lopez, and Mariah Carey.
The company’s latest collection, Second Skin, where intimates meet outerwear, encourages intentional thinking when choosing your clothes. Second Skin puts comfort, be physical or mental, at the forefront of the line, which strikes a delicate balance between sweet and sexy with it semi-sheer, stretchy ribbed styles.
If you have a casual beach wedding on your social calendar, you’ll want to hunt for a wedding guest dress at DIARRABLU. Founded by Diarra Bousso, the contemporary brand prioritizes uplifting African artisans by sourcing items out of Dakar, Senegal. Plus, DIARRABLU also upholds sustainable tenets by utilizing organic Senegalese cotton, lyocell, and cupro.
With Jéan was founded by two besties, Sami Lorking-Tanner and Evangeline Titilas, in 2017. Ever since then, the easy-breezy favorite has become a regular hot spot for fashion girls. With Jéan’s flirty pieces are also liked by TikTok’s style creators and micro influencers. A few of the TikTok-approved pieces include the trendy Chloe Corset Dress and sunset inspired Naomi Set — both of which sold out due to their viral buzz and just recently came back in stock.
This one is for those who want to channel an eternal vacation look, which sums up its beach-ready aesthetic. Founded by Lucy Akin in June 2017 and inspired by the French Riviera and the Amalfi Coast, every item from Ciao Lucia’s inventory carries a sun-soaked vibe that parallels Reformation’s laid-back spirit. The L.A.-based brand has an ample selection of sundresses to choose from that will give you all the Ref girl vibes.
Another West Coast-based brand, Dôen is both feminine and vintage-inspired, with an earthy touch. The brand was founded by two sisters, and female empowerment is an integral part of its DNA. It’s also an Instagram favorite: Just try to open the app without spotting a sweet ruffled blouse or cozy sweater from the line — it’s nearly impossible.
After a trip to Ethiopia, supermodel Liya Kebede was influenced to launch her label Lemlem from the group of traditional weavers she encountered during her stay. Tapping into this craft she saw in her native country, Kebede launched a range of swimwear and clothing, all made in Africa. Like Reformation, Lemlem's pieces give off resort-ready eclectic vibe. Plus, profits support its foundation, which helps the country’s female artisans with essentials like healthcare and work opportunities.
If you strive to embody the chic, relaxed mood of French fashion, Rouje does just that. Designed by French mega-influencer Jeanne Damas, Rouje reimagines classic Parisian pieces like wrap tops and coquettish dresses with a bit of retro flair. The brand and Damas have been all over the ‘gram — and rightfully so as the pieces are photo-worthy. The printed jumpsuits and effortless denim embody timeless Gallic style and make throwing together easy outfits a breeze.
Another sought-after brand in the ethical fashion world, Christy Dawn has been winning chic and sustainable cottagecore fashion before cottagecore was even a thing (it launched in 2013). This eco-friendly player uses deadstock fabric and is committed to ethical production methods, paying seamstresses fair wages and producing all clothing in Los Angeles.
Parisian brand Sézane is another great alternative if you love casual-cool staples with a French twist. After one of its cardigans accumulated a 30,000-person waitlist, Sézane has steadily gained buzz in the States. Featuring effortlessly chic dresses, frilly tops, and cozy knitwear, its luxe warm-weather pieces are a worthy reason to give your Reformation silhouettes a breather.
Staud was launched by Reformation’s former fashion director Sarah Staudinger, and is another Los Angeles-based line shaking things up in the contemporary space. You may know the name from one of its crowd-favorite bags: the PVC and faux-croc Shirley tote. But, aside from its Instagram-famous tote, Staud nails playful retro dressing like no one else.
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