Move aside, millennials and Gen Z. Open up your Instagram app and you’ll notice that baby boomers and Gen X are a growing demographic among influencers today. In fact, these stylish older women are shattering any misguided notions that women of a certain age are no longer relevant to fashion.
Mature women over 50, such as Lyn Slater (@iconaccidental), Grece Ghanem (@greceghanem), Linda Rodin (@lindaandwinks), and Sophie Fontanel (@sophiefontanel), have amassed followers in the hundreds of thousands, with many fans less than half their age. Some stylish older women, including Helen Ruth Elam (@baddiewinkle) and Iris Apfel (@iris.apfel), have amassed millions. Considering the fashion industry’s long-standing obsession with youth, it’s unexpected to see senior women take the spotlight — especially on a platform dominated by young people — but a quick scroll through their feeds and it’s obvious why these fashionable women over 50 have made their mark on the ‘gram.
This stylish group of women exude confidence with every post, while unapologetically showcasing the unique personal style they’ve spent years refining. They have an air of insouciance and authenticity about them that's so appealing. And no, they didn’t set out to become Instagram icons — it happened naturally (or “accidentally,” as Lyn Slater’s handle aptly describes), and they're comfortable in their own skin.
That being said, give your Instagram feed a healthy dose of inspiring fashion and wisdom, courtesy of the stylish golden-agers to follow now. Below, 20 stylish influencers prove that impeccable style doesn’t stop at 50 (or ever!), and aging should be embraced with grace, confidence, and an amazing outfit.
Fiona Milne, @shopwithfifi
About her: Fiona, or FiFi, is a former fashion editor of Vogue, Elle, Harper’s Bazaar, and Instyle. She now runs The Fifi Report blog and is a personal shopper and stylist.
Follow for: Sophisticated and chic neutrals. Refined, simple, and effortlessly fashionable, FiFi is an absolute pro at styling and layering outfits, and her account gives daily tips on how to style minimalist seasonal looks. A big fan of trench coats and structured trousers, she often wears pieces from Acne Studios, Uniqlo, Yves Saint Laurent, Chanel, and Vince.
Elaine Davis, @squarepearls
About her: Elaine has resided in New York for decades now, which you can probably tell just by looking at her chic fashion taste. The blogger shares her life in the Big Apple on her website Square Pearls. The meaning behind her personal blog’s name? “It's what I call women of a certain age, who are classic and timeless like pearls, yet unapologetically edgy,” she writes on the site.
Follow for: The perfect balance of classic and trendy ensembles. One day she’ll be walking around the city in a buzzy checkered layering top, polished trousers, and suede booties (shown above). On another day, Elaine will show her edgy side in a fun graphic tee, midi skirt, and Nike high-top sneakers. No matter what she decides to throw on, the New Yorker always looks incredibly stylish.
Cindy Crawford, @cindycrawford
About her: Ever heard of the name Cindy Crawford? Odds are you’re already very familiar with the legendary model. She walked just about every catwalk back in the day, including heavy hitters like Chanel and Dior. Therefore, it’s no surprise her off-duty style is oh-so-chic.
Follow for: Cindy is known for her simple, California-cool fashion. Since she doesn’t necessarily need heavy jackets or boots, the model tends to gravitate towards light cardigans and straight-leg denim. Not to mention, her hat game is unmatched. Cindy has also been showcasing some fun matching sets at home.
Mette Sorrig, @msorrig
About her: Located in Copenhagen, Mette is a mother of two who shares her love for spontaneous dressing and vintage clothing on her Instagram.
Follow for: Ideas on how to get more adventurous with your style. Between her genius pattern mixing and her cool vintage finds, Mette’s feed is a go-to destination for playful fashion inspiration. If that’s not enough to convince you to check out her page, the dreamy Copenhagen locations she shoots in might be.
Jenna Lyons, @jennalyonsnyc
About her: As the former creative director of J.Crew, you might know a bit about Jenna. After departing from the brand, the fashion icon made her foray into beauty by launching her label LoveSeen.
Follow for: Playful looks that’ll make you smile (see: her egg tee). Jenna pioneered a whole era of quirky looks — full of sequins, stripes, and tulle. Of course, her personal style has an element of preppiness to it (she was at J.Crew for 26 years, after all). But she’ll also rock a pair of sneakers and tailored menswear trousers together. All in all, you never quite know what she’ll wear next.
Park Makrye, @korea_grandma
About her: A popular YouTube star in South Korea, Makrye is in her mid-70s and known for both her cool style and hilariously fresh takes that poke fun at age and gender constructs in Korean society.
Follow for: Relaxed and playfully chic looks. You’ll find Makrye dressed in traditional Korean grandma garb and alongside trendy fashion influencers while wearing cool street style. Oh, and she loves a pearl necklace. Since she owns a restaurant in addition to running her YouTube channel (which has over a million subscribers), her Insta also features many of the delicious Korean dishes she cooks.
Violet Trikilis, @violeta.zuvela
About her: A mother of five and grandma to one, Violet is a fashion influencer living in Melbourne, Australia.
Follow for: A chance to discover cool Australian labels — her ensembles include pieces from under-the-radar brands like Tirelli, KAMARE, and Andiamo. Violet has also mastered the art of blending together classic and trendy pieces. The influencer often wears polished items such as trench coats and striped long-sleeve tees, but she isn’t afraid to test out risk-taking styles like leather shorts and snakeskin blouses.
Iris Apfel, @iris.apfel
About her: Iris is perhaps the most famous over-50 fashion influencer on Instagram — actually, make that over-100 (yes, she is 100 years old). With 2.1 million followers on Instagram, she has had features and spreads in Harper's Bazaar, Vogue, The New York Times, and many more. She even has a documentary made about her, called Iris, and once had a whole exhibition about her at the Metropolitan Museum of Art in 2005.
Follow for: Extravagance and art. From her iconic large round glasses to bold glittery outfits filled with ruffles and layered jewelry, Iris is a fashion maximalist. Having a long, storied career in textiles (she was contracted by the White House for nine presidencies), she is an expert at pairing bold fabrics and strong silhouettes. And she’s a pro at displaying how to bring fun and joy to personal style.
JoAni Johnson, @joanijohnson6000
About her: Johnson was discovered as a model in 2016 and has since worked for fashion brands from Fenty to Pyer Moss to Eileen Fisher.
Follow for: A look into Johnson’s life, but especially her modeling work. She often updates her feed with her latest fashion editorials — both dramatic and elegant. You can also expect to find shots of the model with stylish celebrities including Rihanna and Zendaya.
Melissa Meyers, @melissameyers
About her: Residing in Los Angeles, Melissa is a fashion, beauty, and lifestyle content creator.
Follow for: Southern California-inspired fashion. You can usually catch her in Malibu wearing oversized graphic sweatshirts and loose denim or a slip dress and heels. Melissa’s style is best described as casual meets minimalist with a beachy twist. She doesn’t stray too far from neutrals, but she has a way of making her simple ensembles ever-so-intriguing. You can also find her looks on WhoWhatWear, where she’s a contributor.
Helen Ruth Elam, @baddiewinkle
About her: Known as Baddie Winkle, Helen is 93 years old and has been “Stealing Ur Man Since 1928,” as her Instagram tagline states. The Kentucky native blew up on social media in 2015 when she was found by Rihanna and Miley Cyrus. She now has over 3.4 million followers.
Follow for: Unapologetically fierce and fun fashion. Helen has a lesson or two (or a hundred) to impart on everyone — one of which is that you can definitely wear latex dresses in your 90s. You’ll find her in neon colors, shiny catsuits, sequined two-pieces, feather boas on top of fun mini dresses, and carrying a bejeweled sparkly pink cane. Her life is a party we all should aspire to emulate.
Renia Jazdzyk, @venswifestyle
About her: The Poland native resides in Newcastle upon Tyne in the U.K., where she documents her penchant for trends and fashion-forward dressing.
Follow for: Outfits that rival any you'd find on the streets at Fashion Week. Renia’s style is always polished but never lacking in originality. Her feed is a wellspring of inspiration for how to incorporate designer trends into your everyday look, without looking like a replica of what was shown on the runways. Whether she's playing with mixed prints, proving just how wearable neon can be, or showing the elegant side of some slouchy jeans, Renia’s creativity and love of fashion are apparent in every outfit.
Lyn Slater, @iconaccidental
About her: Lyn, professor at Fordham University's Graduate School of Social Service, started her now-famous blog, Accidental Icon, in 2014 after struggling to find an existing one that spoke to women who lead, as she describes it, "interesting but ordinary lives."
Follow for: Impeccably edited modern style and a New York City swagger. Lyn's smart aesthetic combines an urban sensibility with a thoughtful boldness and avant-garde edge, by way of designers like Dior, Prabal Gurung, and Diane von Furstenberg. Her feed is a mixture of effortless mirror selfies and street style photos.
Linda Rodin, @lindaandwinks
About her: Linda is a former stylist and beauty entrepreneur based in New York. You might be familiar with her beauty line RODIN olio lusso, which launched back in 2008.
Follow for: Particularly interesting ways to wear denim that feel classic and preppy (think Breton stripes, crisp collared shirts, ballet flats), but updated with a fashion girl twist (cool coats, double denim, wide-leg, and flared silhouettes). Plus, expect plenty of appearances by her adorable grey poodle, Winks.
Arlinda McIntosh, @funkingafter50
About her: Arlinda is the creative director and founder of her own zero-waste fashion line, Sofistafunk, specializing in voluminous statement skirts.
Follow for: An inspiring display of maximalist style and couture as everyday wear. Arlinda uses her personal feed to showcase her showpiece creations — from dramatic tartan ballroom skirts and tiered trapeze styles, to high-low silhouettes you can wear alone or over pants. If you've never been a skirt person, her feed just might convert you.
Sophie Fontanel, @sophiefontanel
About her: Sophie is a 50-something fashion journalist and style critic for the Parisian publication, L'Obs.
Follow for: A lesson in mirror selfies. Sophie's style embodies that distinctly French way of looking absolutely effortless and impossibly fashionable all at once. Her wardrobe is largely made up of vintage gems (but she does rock contemporary brands like Zara, too), which adds to the playfulness and whimsy of her personal style. She combines colors in unexpected ways, layers oversized silhouettes and juxtaposed proportions, wears sneakers with dramatic outerwear, and makes all-over leopard look casual.
Yasmin Furmie, @yasminfurmie
About her: A social worker-turned-designer, South African style influencer Yasmin Furmie co-founded a collection of distinctive shirting called SiSi. Her personal Instagram bio aptly reads: "Disrupt the norm."
Follow for: An eclectic mix of prints and proportions. Yasmin's roster of outfits is full of unique silhouettes, artful textiles, and chunky footwear. You could describe Yasmin's style as a bit offbeat and quirky — she layers with irreverence and combines pieces in ways that you'd never expect. For example, she'll pair a voluminous skirt with neon pink sneakers; a brocade shirt dress and a belted pinafore over flared trousers; or, a polished blouse with sequin pants and chunky sneakers.
Grece Ghanem, @greceghanem
About her: Grece is a personal trainer based in Montréal who first got into style blogging as a shared hobby with her daughter. Her Instagram is now 733K(!) followers strong and has made her a sought-after influencer partner for such major brands as Sephora, Club Monaco, and Farfetch.
Follow for: A mix of high and low, trendy and timeless, and contemporary and vintage. Grece has a knack for incorporating the hottest of-the-moment trends and designer It-pieces in a way that isn't obvious or over-played. Her innate fashion sense will have you daring to try looks you'd never have considered. Whether it's a rainbow color top with zebra print pants, a bright puffer coat, and chunky boots, or the clashing combo of a blue floral turtleneck with lime green floral flares — she makes everything look so effortless.
Melanie Kobayashi, @bagandaberet
About her: Melanie is a Vancouver-based artist and the provocateur behind her Instagram @bagandaberet. She doesn't simply get dressed so much as play dress-up, using the contents of her closet to convey a particular mood, attitude, or identity.
Follow for: Eclectic styling of modern and vintage pieces, not to mention some excellent examples of how to pose for an OOTD pic. A true chameleon, she can pull off everything from rocker chic leather-on-leather to retro intellectual plaid, unlikely print pairings, and Diane Keaton-esque menswear. If not for the fashion, follow for the captions. Mel's humorous anecdotes and explanations are so fun and full of character, you'll fall in love with her personality right along with her style.
Colleen Heidemann, @colleen_heidemann
About her: A former flight attendant, Colleen lives by the mantra, "if not now, when?" Her striking style was first captured by Advanced Style blogger and photographer Ari Seth Cohen, after he met Colleen at her California consignment store in 2011. She's since become a fashion muse in her own right and signed with Next Models.
Follow for: Daring and fearless fashion. Far from cookie-cutter, Colleen eschews minimalism in favor of exuberant glamour and vibrant flair. With her shock of white hair, signature smokey eye, and a red lip, she is, in a word, fabulous. You're equally likely to see her in sequins and colorful furs as you are sharply tailored suiting and sophisticated gowns.
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