It happens to everyone — you put on a new purchase you absolutely couldn’t wait to debut, and then you run into someone who’s wearing the same exact thing. There are plenty of cool pieces to be found at high-street fashion destinations, but having a few alternatives with their own takes on the trends can help to make your wardrobe stand out. There are a number of stores like Zara, ASOS, or H&M in terms of trendiness, but that fly slightly more under the radar. These lesser-known online retailers and shops are your best bet for adopting the season's trends in your own way.
There's a reason why Zara has become the pinnacle of affordable trend-forward fashion. But, look to better-known alternatives like Mango and Aritzia, or cute boutiques like Lisa Says Gah or The Frankie Shop and you'll find similar attention to what women want to wear right now. If right now you're busy browsing Zara’s website, try perusing a few alternatives to add more novel, unique pieces into your seasonal wardrobe. Below, find 10 stores like Zara that'll curate your closet with the trendiest pieces on the market. Then, check out these 14 emerging brands you should consider shopping from this summer, according to the Instagram account @UpNextDesigner.
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While perusing this affordable multi-brand retailer, you’re guaranteed to find some fun pieces like swirl print pants and asymmetrical tanks alongside foolproof basics and more minimalist offerings. Source Unknown offers a good mix of trendy pieces and timeless wardrobe staples that are made for your Instagram photo grid.
Best known for its iconic Super Puff jacket, Aritzia offers up everyday basics with a trendy twist. Its roster of in-house labels will have you covered on everything from cozy loungewear to sleek silk dresses.
This minimalist-beloved store will become your go-to for classic pieces rendered in modern silhouettes. This store has every elevated basic to stock up your wardrobe — from structured button-ups to billowy, weekend-appropriate jumpsuits.
You're probably familiar with Spanish fashion label Mango, as it's a trend-forward favorite amongst many celebs and Instagram influencers. The fashion set is constantly sporting the label's chic, affordable staples. If you're looking to try out a trend before splurging, Mango has you covered.
Reformation is recognized for its sustainability-focused clothes, especially its jeans and floaty floral dresses. Get set for the warmer months with a bright printed dress or a fitted midi skirt from the Los Angeles-based brand. You'll be ready for a picnic in the park or a barbecue in its adorable, eye-catching pieces.
& Other Stories
Affordable retailer & Other Stories is chock-full of youthful separates in soft pastel hues, abstract prints, and luxe materials. Take one scroll through its website and you'll discover every statement piece you never knew you needed.
Lisa Says Gah
Based in San Francisco, Lisa Says Gah features of-the-moment independent designers that hit on all the major trends. You'll find wild prints and quirky accessories from labels like Holiday The Label, Tach Clothing, Mara Hoffman, and its in-house brand.
The Frankie Shop
If you ask any fashion girl where she shops, you'll likely hear The Frankie Shop. The lineup is curated with wardrobe essentials that feature a touch of trend, topped off with French girl flair. But if you see something you like, note that the pieces often sell out fast.
Oak + Fort
Canadian brand Oak + Fort focuses on clean, fresh designs that value staples over fleeting trends. A majority of its selection are neutral basics that you'll easily incorporate into your everyday wardrobe.
The "older sister" to The Frankie Shop, Pixie Market experiments with volume and shape while incorporating of-the-moment trends into its clothes. Unique cutout tops and dresses, tiered maxi skirts, and puff-sleeve blouses are just a few stylish pieces you can shop from this store today.
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