These Stores Are The Next Zara


It happens to the best of us—you put on a new purchase you absolutely couldn’t wait to debut, and then you run into someone who’s wearing the same exact thing. Most likely, this piece was nabbed from a high-street fashion destination like Zara, Topshop or H&M. (Hey, we love them too!) While you may think a limited amount of shops carry trendy, of-the-moment pieces that are affordable and chic, there’s actually a slew of lesser-known online retailers offering just that. Avoid another unfortunate twinning moment by shopping the under-the-radar stores that only cool girls know about. Just keep them a secret, okay?

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The Next Crop Of Go-To Shops


If you like: Elevated, day-to-night staples that are both trendy and timeless

Babaton Burke Blouse, $85

Pretty Little Thing

If you like: Flirty dresses begging to be worn for girls' night out

Caya Lace Panel Tiered Mini Dress, $70

Staple The Label

If you like: Polished yet edgy street-style-inspired items

Tea Garden Bomber, $140

Sabo Skirt

If you like: Bohemian, Australian-girl style that is simultaneously sweet and sultry

Rose Abrielle Playsuit, $50


If you like: Stylish laid-back finds you can throw on and go

Joni Denim Overall, $82


If you like: Of-the-moment pieces marked with a feminine aesthetic that It girls would approve of

Sometimes Floral Wrap Dress, $50


If you like: Off-duty wares and accessories that'll take your weekend uniform to new heights

Rollas Sailor Flare Medium Wash High-Waisted Jeans, $99


If you like: Of-the-moment details and silhouettes rendered in elevated fabrics

The Lappo Jumpsuit, $128 The Grace Bag, $215


If you like: Trendy must-haves at unbeatable prices

Gaby Denim Mini Skirt, $39

The Frankie Shop

If you like: Wardrobe essentials with a touch of trend, topped off with French-girl flair

Le Junev Circle Bag, $135

Blue Jean Baby

If you like: Easy satin-silk and velvet pieces you can wear all season long

Charlie Blouse, $150


If you like: Breezy and feminine West Coast–style staples

Lightweight Trench Coat With Slits, $143


If you like: Statement waists, sleeves and hems

Tela Tie Waist Off-The-Shoulder Dress, $67

Genuine People

If you like: A reliable selection of versatile, covetable footwear

Pointed Heeled Sandals, $139

Oak + Fort

If you like: Clean, fresh designs that value quality over fleeting trends.

Vest G005, $68

Front Row Shop

If you like: Head-turning, brazen clothes and accessories that your favorite European blogger would wear

FRS Floral Fit & Flare Dress, $93 FRS Floral Knee-High Boots, $138

Pixie Market

If you like: Experimenting with volume and shape

White Smocked Waist Balloon Sleeve Top, $96

Style Mafia

If you like: Fashion-forward finds that true street-style stars would don

Frida Pants, $208

Modern Citizen

If you like: Effortlessly chic and polished pieces that can be worn to the office and beyond

Amalia Knot-Front Dress, $85

Runway Bandits

If you like: Flirty tops and bottoms perfect for date night

RWB Xania Blouse, $26


If you like: Runway-inspired pieces that won't break the bank

Fallyn Top, $148

Need Supply Co.

If you like: A curated edit of both upcoming and prominent brands that are minimalist and also memorable

Achro Cropped Flared Trousers, $149