Marc Jacobs Beauty's New Eyeliner Is The Glossy, Liquid Version Of This Fan Favorite
What's a simple yet glamorous way to get a high-impact beauty look? The timeless answer to that question is a sleek, statement-making cat-eye. It's a high style but low effort way to emphasize your eyes, plus the classic wings work with just about any aesthetic. But just because the beloved look's been seemingly perfected over the years doesn't mean it can't be updated — and that's where Marc Jacobs Beauty's new Highliner Liquid-Gel Eyeliner comes in with an easy-to-apply formula and an ultra-glossy new finish.
Marc Jacobs Beauty has had a very busy 2019. The designer brand made its skin care debut this summer with the launch of gel-cream hybrid moisturizer Youthquake, plus an epic crease-free concealer that relies on mushrooms to keep skin plump and smooth. More recently, the brand dropped its holiday 2019 makeup collection full of high-shine, glitter-packed products to stock you up for the party-filled season. And now, it's redefining one of its most fan-favorite products with a totally new formula.
That's right, the brand's Highliner Gel Eye Crayon — which boasts over 6,600 rave reviews at Sephora alone — just got a shiny new companion in liquid-gel form.
Marc Jacob Beauty's Highliner Liquid-Gel Eyeliner, $27, officially landed on the beauty brand's site and Sephora.com (before launching in-stores on Oct. 18) to totally upgrade your cat-eye. The bestselling easy-glide formula of the original gel Highliner has been refigured in liquid form with a shiny, lustrous finish, and comes packaged with a custom flocked applicator designed for precision.
Inspired by Marc Jacob's love of shine, all of the new waterproof liner shades — which include a core four plus three limited-edition colors — dry down to a glossy finish that's almost like an eye-catching highlighter for your lids. Use the smudge and flake-proof formula to draw a sleek, classic cat-eye, or go bold with graphic multi-linear looks.
The brand's Global Artistry Advisor Nikkie de Jager (aka @nikkietutorials) showed off the shiny new liquid liner on model Lila Moss in the campaign debut, combining the vinyl-like jet black Blacquer shade with metallic hues Gold Getter, Star Magic, and Blitz Coin for a double winged look. Follow her lead for an uber-impactful take on the timeless style, or stick to a classic cat-eye with a quick flick in your favorite color. Either way, the liquid gel formula and sleek applicator provide full-coverage pigment and just the right amount of product for effortless glamour in an instant.
Can't wait to get your hands on the new Marc Jacobs Beauty drop? Shop all seven shades of the chic cat-eye creator below.