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Selena Gomez's Dark Berry Lipstick Is The Rich Shade You'll Want To Wear All Winter

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If there were a season during which you're most prone to falling into a beauty rut, it'd probably be winter. Face it, those endless gloomy days don't exactly encourage you to primp and preen (especially when the odds are you'll end up staying in, anyway). Know what might help? A bold new lip shade that'll have you begging to get out of the house — and Selena Gomez's dark berry lipstick is the one to copy. Suddenly a date night or drinks with the girls is going to sound totally worth it, trust.

On Jan. 14, Gomez made her way to a Puma store in Midtown New York City to celebrate the launch of her new album, Rare, with a fan meet-and-greet. For the event, the singer-slash-actress and Puma partner rocked a pair of white sneakers from the brand along with a bouclé tweed set from Totême and oversized white hoops by Fenty (courtesy of stylist Kate Young, who posted the getup to her Instagram Stories). And it's impossible to deny that the black-and-white ensemble created the perfect canvas for her beauty look, which starred a bold, deep berry red lipstick.

The lip, which was complemented by a subtle smokey eye and a fresh, natural finish on Gomez's skin, delicately walks the line between a rich berry and a deep burgundy thanks to warm oxblood undertones that add dimension to the shade. The velvety lipstick hue is a winter-appropriate alternative to true reds or classic cool-toned berry colors, ideal for someone with a warmer complexion or to heat up a cooler winter wardrobe palette.

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Her hair, handled by her hairstylist Marissa Marino, was swept into a playful up-do, leaving only her recently-chopped fringe to frame her face (and further accentuate that look-at-me lip). Gomez kept her crisp white manicure from her Jan. 13 appearance on The Tonight Show, which ended up tying everything together — and officially marks white nail polish as a wear-with-everything trend to try.

For maximum wearability and a striking vibe, make like Gomez and pair the undeniably sultry pout with sleek black and white separates or an ensemble with similarly neutral shades. The deep lipstick could easily complete a sexy winter outfit for a night out when paired with a slinky black dress, sleek coat, and simple accessories.

Ready to try Gomez's rich beauty look? Shop essentials for recreating the vibe, below.

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