It's time to talk lipstick. Although 2019 has gracefully come to a close, taking another decade along with it, the new, emerging beauty styles — particularly the blossoming 2020 lipstick trends — have been percolating for months. You can probably name some without even thinking about it: Hydrated skin, bold eyeliner, etc., etc. But the lipsticks? The current red-carpet fads celebrities can't stop wearing will keep you on your toes.
Still, you'll probably recognize all of them from some point or another, even if you've never tried this whole list out for yourself. Take the eye-catching, near-black berry lipstick that's come back in style, or the lived-in application that borrows from French and Korean beauty (a style that's less about the color, and more about an aesthetic).
The biggest surprise of all, though, is the fact that simple, pink lipstick — complete with a dewy finish versus the modern matte — might turn out to be the biggest color trend of all for 2020. And yes, it's become a red-carpet staple, too, appearing with menswear and gowns alike.
Below, four lipstick trends to keep your eye on (and to try for yourself) now that 2020 has officially arrived; plus, a few shades to buy, on the off chance you're still on the hunt for your perfect red or have never picked up such a dramatic shade of berry.
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1. Glossy Pink
The Trend: You know that go-to, shiny pink you always keep on hand, that only adds a touch of color and never, ever feels overpowering? It's officially a certified, red-carpet trend.
Spotted On: Margot Robbie, Charlize Theron, and Jennifer Lopez
How To Pull It Off: Choose your preferred shine level. You can always go with a traditional dewy bullet formula, or top any lipstick you already own with a coat of gloss (sheer, or even more pink).
2. Crisp Red
The Trend: It's bold. It's meticulous. It's red. The polar opposite of a glossy, soft pink, this recent resurgence in classic matte red has popped up all over the red carpet.
Spotted On: Nathalie Emmanuel, Taylor Swift, and Zendaya
How To Pull It Off: Take a deep breath, arm yourself with makeup remover for any slip-ups, and apply your favorite red lipstick as carefully and opaquely as you can.
3. Soft & Natural
The Trend: Part French-girl smudged, part K-beauty gradient, this lip trend is all about natural flushes of color that don't look totally precise or calculated — regardless of the finish or shade. Lip stains or multipurpose pigments work wonderfully here, too.
Spotted On: Karen Gillan, Kelly Marie Tran, and Iris Law
How To Pull It Off: Opt for a nude lip liner (à la Tran's look) or none at all. Lightly apply your chosen shade — think less is more here — then follow up by smudging it with a sponge, brush, or your own finger for an even softer line.
4. Dramatically Dark
The Trend: Ah, dark lipstick — the final frontier of the '90s. Depending on who you ask, almost-black shades of purple have been back in style (or toeing the edge) for quite some time, with 2020 taking on the fashionably gothic look once again.
Spotted On: Ella Balinska, Florence Pugh, and all over Max Mara's Spring 2020 runway
How To Pull It Off: You have some wiggle room here. If you're not quite ready to jump headfirst into the trend, try out a deeper, cooler-toned berry lip like Florence Pugh's.