R+Co’s Latest Launches Are All About Bringing Moisture Back To Dry, Damaged Hair


It has officially reached that point in the summer where conditions aren't just hot, they're borderline unbearable. Your AC bill is skyrocketing, you can't stay hydrated no matter how much water you drink, and your daily apparel consists only of breezy items to keep you as comfortable as possible. But while you're trying to avoid breaking a sweat, your hair's struggling to stay happy and hydrated too. The solution to your strands' distress? R+Co’s ATLANTIS Moisturizing B5 Shampoo & Conditioner, a moisture-rich duo made to treat thirsty tresses from roots to ends and banish the signs of dry, brittle summer hair. If only it could lower your electricity rates, too.

If suddenly your hair seems sad, lifeless, and seemingly beyond repair, it's likely that too many days spent soaking up the sun this summer has taken its toll. Laying out by the pool or swimming off the shore, plus regularly heat styling or coloring your strands can deplete them of essential moisture, leading to brittle, breakage-prone locks in need of some love. And luckily, doing so is easy thanks to cult-love hair brand R+Co's latest launches which are all about giving hair a long-lasting, restorative dose of hydration .

R+Co's new ATLANTIS Moisturizing B5 Shampoo and it's coordinating ATLANTIS Conditioner, $29 each, were formulated with dry hair of every type in mind. That's because unlike many other moisturizing shampoo and conditioners, this duo is designed to deliver hydration without weighing hair down — because healthy hair should also be bouncy and full of life. The secret's in the addition of vitamin B5, which not only penetrates each strand for intense hydration, but also coats hair to lock it in and restore natural looking sheen.

The moisture-packed shampoo also leans on natural ingredients like prickly pear extract for a boost of vitamin E and antioxidant protection and nettle extract to seal and strengthen hair shafts to cut down on frizz and breakage and boost shine. Glycerin is used as a humectant to help hair retain balance and moisture from lengths to ends. Lather up to prime locks with much-needed moisture, and follow up with conditioner.

ATLANTIS Conditioner, on the other hand, boasts a lineup of hero oils to naturally hydrate locks. Rice bran oil strengthens hair and prevents split ends, acai fruit oil softens strands for a smooth, frizz-free finish, and maracuja seed oil adds silky shine and soothes the scalp. Apply after shampooing to the mid-lengths and massage towards ends and roots. You can even use as a deep-conditioning mask by leaving on for up to ten minutes before rinsing.

Snag the solution to your dry summer strands from R+Co, below.