If You’re Obsessed With Fresh’s Rose Collection, You’ll Love Its Newest Mask


Waking up "fresh as a daisy" may be how the old saying typically reads, but you'd probably agree that as far as florals go, it's actually roses that deserve of a ton of credit. The elegant flower's sought-after scent is only surpassed in popularity by its complexion care benefits — from the toning power of rose water to the softening effects of rose extract, there's not much it can't do. It only makes sense then, that introducing the ingredient to your night time routine would help you reach all new levels of radiance. Redefine beauty sleep with Fresh's Rose Deep Hydration Sleeping Mask, the latest product to join the brand's popular skin-soothing line.

If you're already a fan of Fresh's offerings of luxe, natural skin care — who doesn't love its line of pout-softening balms? — you've probably relished in the brand's cult-fave hydrating Rose Collection. The luxe products lean on the fragrant flower to soothe, smooth, and hydrate skin, and unsurprisingly, the newest addition is no exception.

The just-launched Rose Deep Hydration Sleeping Mask, $50, is now available on Fresh's website, in Fresh boutiques, and at Sephora, and it's everything you need to ensure you'll actually wake up looking refreshed. That's because this new mask utilizes a two-step process that doesn't just treat skin in the minutes immediately following application, but throughout the night while you sleep — and for up to 24 hours after.

“A high level of hydration is one of the best things you can offer your skin while you sleep, because your temperature rises which leads to moisture loss,” Fresh co-founder Lev Glazman said in the product's press release. “These two steps combine the benefits of rose with advanced time-release technology for the most hydrating mask fresh could possibly achieve.”

The first step is an amber-colored cooling gel essence, enriched with rosewater from Turkey, Morocco, and Bulgaria, and damask rose essence. The former works to instantly calm your complexion, while the latter targets your skin's barrier by hydrating and strengthening it against moisture loss. A dose of hyaluronic acid simultaneously provides moisture-retaining power and a plumping effect (to ward off fine lines).

Follow up the gel with the silky smooth water-cream mask, which locks in all that hydrating goodness with evening primrose root extract. The second step is where the time-release technology comes in, ensuring that all those skin-soothing ingredients continue to work while you snooze. Head off to bed immediately after applying — no need to rinse or layer on another night cream. (Pro tip: Turn to this water-cream mask any time you need a moisture boost, not only at night.)

Below, see and shop the brand-new face mask — and soon enough you'll be in full support of changing the saying to "fresh as a rose".