A First Look At Rihanna's New Dior Fragrance Campaign Just Dropped

Just when you thought Rihanna’s career couldn’t get any bigger — or more downright iconic, for that matter — she surprises everyone with a blockbuster new move. In June, it was the unveiling of her Fenty Hair line, which she paired with the announcement that she was indeed back in the recording studio. Most would think that’s enough for an entire year, but that’s why the superstar is so singular after all. The momentum continued a few days later with the news of Rihanna’s Dior fragrance partnership — she’s officially a muse for the fashion house’s J’adore scent, one of the most beloved perfumes of all time. Now, the first glimpse of her soon-to-be legendary campaign is here.

Shot by renowned photographer Steven Klein in Versailles’ Hall of Mirrors, RiRi is quite literally a golden goddess in the photo. A nod to the gilded J’Adore perfume bottle, her honey blonde highlights and beaded choker are glimmering.

“Being the new face of J’Adore is both an honor and a mission," Rihanna, who is making history as the first Black woman to become the face of J’Adore, told WWD. "This scent that I have known and loved for so long means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”

Debuted nearly 25 years ago back in 1999, the fragrance, marked by its signature blend of pear, magnolia, musk, and blackberry, quickly became Dior’s top-selling scent thanks to its masterful mix of rich, heady notes and sweet, fruity aromas. The partnership feels like a natural fit, especially considering Rihanna’s longstanding relationship with the brand. Not only is she a mainstay at every major Dior show, both couture and otherwise, but she collaborated with the fashion house on an eyewear collection back in 2016. That particular move, in fact, made her Dior’s very first Black celebrity ambassador.

Until today, the exact details of the partnership have been under wraps. What is known, though, is the full campaign – including a video – drops on September 1. Based on a statement issued by Rihanna, though, it seems like there’s more in store than just a chic photoshoot.

“Being the new face of J’adore is both an honor and a mission,” she said in June 2024 press release announcing her new partnership. This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”

Fans might have to wait a few more weeks to see exactly what Rih has up her Dior-designed sleeves, but after 20 years in the industry, there’s one thing everyone knows for sure — it’ll be anything but boring. Véronique Courtois, CEO of the house’s perfume brand, said it best in that same press release: “Christian Dior would most definitely have adored her.”