The Zoe Report

7.23.2024

Bella Gerard

Bella Gerard is a NYC-based fashion editor, style expert and content creator. She is a frequent contributor for The Zoe Report, covering all things fashion from top trends to industry insights. Her work also appears on sites like Bustle, Byrdie, and Fashionista. Prior to starting her freelance journey, she served as StyleCaster's Fashion & Lifestyle Editor. Bella has a degree in English and a minor in Photography from Georgetown University, and received honors for her creative thesis.

When she isn't writing, Bella creates content Hannah Montana-style. She is an industry hybrid — editor by day, influencer by night — and works with a myriad of beauty, fashion and lifestyle brands on partnerships tied to her social media. She is currently a member of the Ulta Beauty Collective, as well as a Lancôme brand ambassador. Other notable beauty partnerships include Sol De Janeiro, Elemis and Kristin Ess. Notable fashion partnerships include Tory Burch, Bloomingdale's, Rakuten, Hill House Home, and NYFW: The Shows. Bella is one of few TikTok tastemakers that can offer an editor's stamp of approval within her content.

You can follow Bella on Instagram and TikTok @bellagerard for vlogs, beauty reviews, and fashion videos posted daily. Or, follow her on Twitter @thebellagerard to see approximately one Tweet per month. Check out her website at bellagerard.net.

(Style)

What Does Wardrobe Dressing Look Like Through Gen Z’s Maximalist Lens?

It’s definitely not the minimalism you remember from 2014.

By Bella Gerard

(Trends)

The Humble Varsity Jacket Is Getting The High Fashion Treatment

Layer up, letterman style.

By Bella Gerard

(Trends)

Puffer Clogs Are The Latest ‘Ugly’ Shoe Trend On The Fashion Scene

They’re also winter’s coziest shoe option.

By Bella Gerard

(Trends)

Logomania Is Back & More Refined Than Ever

Think elevated, not garish.

By Bella Gerard