The mention of Black Friday might conjure up images of crowds bum-rushing their way into department stores or lines winding around the block. But this year, the pandemic-era changes to IRL shopping have prompted many stores to migrate their big savings events online — this way, you can access the same covetable price points without facing throngs of shoppers. With more brands than ever participating in Black Friday 2020 fashion sales, TZR narrowed it down to the top labels worth taking advantage of — all of which are happening online, too.
Starting as soon as today and spanning through to early December, the events on fashion insiders' radars span large department stores (Nordstrom) and small businesses (Nomasei) — many offering upwards of 75 percent off site-wide. For those looking to make a positive impact with their holiday shopping this year, many brands are also taking an ethical approach — like Vestiaire Collective, which is challenging consumers to shop secondhand first, in an effort to build a more circular fashion industry. There's also brands like Madewell, who is offering Gift Wrapping Kits with 100 percent of proceeds going to No Kid Hungry.
To browse the best offers this year, continue ahead:
We only include products that have been independently selected by The Zoe Report's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.
Black Friday 2020 Fashion Sales: LUISAVIAROMA
On Nov. 27, for just 24 hours, take 40 percent off of all full priced items across LUISAVIAROMA's robust assortment (unless marked by a star) using code "BF40". Other exclusions may apply.
Black Friday 2020 Fashion Sales: JADE Swim
Valid from Nov. 26 through to Dec. 1, enjoy 50 percent off of all sale items, one-pieces and bikinis included, while supplies last using code "BLACKFRIDAY."
Black Friday 2020 Fashion Sales: Industrie Africa
Through Black Friday and Cyber Monday, select designers will be marked down to 20 percent off on Industrie Africa, the premier platform for shopping luxe African fashion brands. No code needed.
Black Friday 2020 Fashion Sales: KSENIASCHNAIDER
The Ukrainian brand popularized by It-girls like Bella and Gigi Hadid is taking a whopping 50 percent off of archival and new collections items for the final two Fridays of November only. What's more: for every order, the brand will plant one tree in Drevlyansky Nature Reserve, which was devastated by the Chernobyl disaster.
Black Friday 2020 Fashion Sales: Maisie Wilen
In a super rare site-wide savings event, Maisie Wilen's marking down all its celeb-loved dresses and leggings by 20 percent — and sale items are getting an extra 20 percent discount, too. Use code "FLASH2020" at checkout.
Black Friday 2020 Fashion Sales: MISSOMA
The label behind Meghan Markle's wear-everywhere signet ring is marking its entire site down by 25 percent from Nov. 23-27. For each purchase, Missoma is planting a tree in one of eight key ecosystems along the tropical belt.
Black Friday 2020 Fashion Sales: Coco Shop
From Nov. 25 - Dec. 2, bring the islands home by shopping the Antiguan label's fanciful frocks at 30 percent off, many of which feature decades-old, artisan-made prints. Use code "THANKFUL" at checkout; excludes Resort and Collective.
Black Friday 2020 Fashion Sales: Everlane
Since 2013, Everlane has been using Black Friday as an opportunity to give back. This year, the direct-to-consumer brand is donating up to $200,000 — $1 for every order placed over Black Friday weekend — to Feeding America, at a time where food insecurity is up 35 percent due to the pandemic. Additionally, you can also donate an amount of your choice at checkout, which Everlane will match up to $10 (or 100 meals).
Black Friday 2020 Fashion Sales: Sandy Liang
From Nov. 26-30, Sandy Liang is marking down its cult-loved basics by 30 percent — no code needed. You'll also receive a gift card code with any purchase above a certain price point — spend $500, receive $100; spend $1,000, receive $300; spend $2000, receive $500.
Black Friday 2020 Fashion Sales: Mejuri
Fine jewelry brand Mejuri is offering a special private sale to its newsletter subscribers starting on Nov. 23, so jump on their email list STAT to ensure that you're first in line. For those willing to risk the wait, the public buy-more, save-more sales event starts on Nov. 25. Buy one piece of jewelry, get 10 percent off; buy two, get 15 percent off; buy three, take 20 percent off.
Black Friday 2020 Fashion Sales: Deadwood
Slow fashion brand Deadwood is best known for its recycled leather wares, all of which are 30 percent off in the brand's site-wide Black Friday sale.
Black Friday 2020 Fashion Sales: BANDIER
For those in need of an activewear refresh, BANDIER's four-day sale event is well worth taking stock of. From Nov. 24-30, enjoy 30 percent off site-wide with different categories getting additional markdowns each day.
Black Friday 2020 Fashion Sales: Saks OFF 5TH
Starting on Nov. 21 and spanning through to Nov. 29, Saks OFF 5TH has a myriad of offerings — including 50 percent off of watches, coats, and boots and designer totes starting at $399. Shop these below:
Black Friday 2020 Fashion Sales: ba&sh
A known favorite of French girls like Leia Sfez, ba&sh's Black Friday event is running from Nov. 19-30, and it's marking down its entire site by 30 percent.
Black Friday 2020 Fashion Sales: Nomasei
From Nov. 26-30, footwear brand Nomasei is offering 20 percent off select styles on its site. While the jury is out on which will be included in the markdown, fashion lovers have fingers crossed that it's cult-loved loafers are included. Use code "HappyFall" at checkout to unlock the savings.
Black Friday 2020 Sales: House Of Aama
If this American Southern and Diasporan heritage brand isn't on your radar, now's the time to get acquainted. House of Aama's styles include faux fur coats, pussybow dresses, and wrap skirts – all of which are perfect for holiday dressing and gifting. From Nov. 27-29, use code FLASH30 at checkout for 30 percent off site-wide.
Black Friday 2020 Fashion Sales: Vestiaire Collective
As part of Vestiaire Collective's #BetterFriday campaign, members can shop designer pieces at up to 70 percent off, with brands from Veja to Saint Laurent seeing markdowns. A percentage of all sales will be donated to The Circle, in support of female garment workers negatively impacted by the fast fashion cycle.
Black Friday 2020 Sales: Common Era
Known for its Greek Mythology-inspired talismans, Common Era's doing a combined sale event that spans Black Friday and Cyber Monday (and beyond). The brand's meaningful necklaces are 25 percent off site-wide from Nov. 18-30, all of which make great gifts. Stick around for Dec. 1, when the label will be donating 10 percent of all sales to the Animal Welfare Institute.
Black Friday 2020 Sales: Nordstrom
This year, Nordstrom's rolling out its Black Friday and Cyber Monday savings event over a 12-day period, with new styles getting added to the markdown on Nov. 20, 23, 25, 27, and 30. There's more than 1,000 items to choose from across categories, all for up to 50 percent off — and the fashion styles are well worth eyeing. Plus, there's a complimentary gift wrapping option that you can choose at checkout.
Black Friday 2020 Sales: Michelle Waugh
Just in time for winter coat shopping, Michelle Waugh is offering up to 75 percent off from Nov. 27 through to the end of the year, no promo code necessary. Shop the celeb-loved coats — including Olivia Palermo's favorite raincoat — ahead.
Black Friday 2020 Sales: Ted Baker
From Nov. 19-30, enjoy up to 50 percent off Ted Baker apparel and accessories both online and in-store. Hint: the label has the *perfect* fundamental pieces for your next holiday outfit, from sweaters to skirts to leather dresses.
Black Friday 2020 Sales: FARM Rio
FARM Rio's "Green Friday" offering is one of its most famous, donating 1,000 trees every day from now until the end of the year. While it's at it, you can shop up to 70 percent off sale items from Nov. 14 - 20, and take an extra 30 percent off from Nov 21-26. Finally, shop 30 percent off site-wide from Nov. 27-30.
Black Friday 2020 Sales: STAUD
Starting on Nov. 25, and running through the end of the month, cult fashion brand STAUD is offering 25 percent off site-wide — with celeb-loved styles like the Tommy bag and the Syd top (both Kendall Jenner favorites) include in the event.
Black Friday 2020 Sales: Eberjey
Eberjey's Cyber Sale is shaking up its offering every few days, with 25 percent off site-wide from Nov. 24-30, and two additional 50 percent off flash sales on Nov. 27 and Nov. 30. Shop swimwear, separates and sleepwear below:
Black Friday 2020 Sales: Year Of Ours
This activewear brand rose to popularity when trainers from obé fitness started started wearing their punchy co-ords nonstop. Now, everything on its site is up to 50 percent off — from Nov. 27-30.
Black Friday 2020 Sales: Teddy Fresh
Streetwear fans, rejoice: Teddy Fresh's cheeky tees, button-downs and bucket hats are available from 30-50 percent off on its site right now, and will continue to be marked down until supplies run out.
Black Friday 2020 Sales: Selva Negra
Beyond offering its styles for less (40 percent off past seasons and 25 percent off current seasons, to be exact) — Latina heritage brand Selva Negra's Black Friday event is also giving 10 percent of proceeds to the Los Angeles Downtown Women's Center. Live from Nov. 27-29.
Black Friday 2020 Sales: H&M
Fashion giant H&M is offering 30 percent off everything on Nov. 27, with certain styles getting bumped up to 50 percent off over the weekend. Promotion runs through Cyber Monday, on Nov. 30.
Black Friday 2020 Sales: La Ligne
From Nov. 20 to Nov. 30, enjoy 50 percent off on La Ligne wares (all decorated in the label's hallmark stripes) through its annual "Merci Giving" sale event.
Black Friday 2020 Sales: Michele
Known and loved for their square-faced Deco timepieces, Michele's savings event is taking place from Nov. 23-29, with 30 percent off of select styles. On Cyber Monday and the day following (Nov. 30-Dec. 1), savings are shifted to 20 percent off sale items.
Black Friday 2020 Sales: MOTHER
For its "Mother of All Sales" Black Friday savings event, MOTHER is offering 70 percent off of select styles from Nov. 23-29. On Cyber Monday, enjoy 20 percent off of all the brand's best denim wares through the site-wide one-day sale.
Black Friday 2020 Sales: Converse
Starting on Nov. 22 and continuing through Nov. 29, Kamala Harris' favorite shoe brand is offering 25 percent off sale items. After Nov. 27, Converse is upping its offering to 25 percent off site-wide and 50 percent off boots.
Black Friday 2020 Sales: MIKOH
BIPOC-owned swimwear brand MIKOH is offering early access to its Black Friday sale, through which one-pieces and bikinis site-wide are up to 80 percent off. Shop from Nov. 17-24, and take advantage of an extra 20 percent of sale styles from Nov. 25-30.
Black Friday 2020 Sales: Roxanne Assoulin
Roxane Assoulin is focusing on Cyber Monday this year, with 20 percent off site-wide on Nov. 30 for one day only. With bracelets, necklaces and personalized items in store, all styles make great gifts for your dearest.
Black Friday 2020 Sales: Madewell
Starting on Nov. 20 and running through to Nov. 29, Madewell's Black Friday sale promises 30 percent off its entire site, with select items going for up to 50 percent off. Consider shopping small through Madewell’s Hometown Heroes Holiday Shop, which offers handmade goods from local creatives.