FARM Rio, A Brazilian Clothing Brand, Launches In The US With Colorful, Summer-Ready Pieces
Vibrant colors. Bold prints. Eye-catching designs. If your closet is craving pieces that pack a punch for the summer days ahead, FARM Rio may be just what your warm-weather wardrobe is missing. And, the Brazilian-based brand is now only just a click away with the debut of its first US online store, perfectly timed for the impending arrival of those higher temps. Filled with head-turning dresses, statement-making tops, and more “where’d you get that?” pieces, the brand's offerings are certain to bring a jolt of welcome energy to your look while maintaining that effortless vibe you seek for summer.
With over 70 retail locations in Brazil, FARM Rio has become one of the country's most beloved clothing and lifestyle brands — and now, it's going global with the US being the first stop in its expansion. As of March 12, customers can shop the new US collection online and see the pieces in person when the first US store opens in the SoHo neighborhood of New York City this spring. Shoppers can also look forward to visiting locations in Miami and Los Angeles later this year.
You'll also give back while you shop, as the brand is working with One Tree Planted, an organization whose mission is to make it simple for people to give back to the environment. With each online and in-store purchase, FARM Rio will donate one tree to be planted in Brazil’s endangered Atlantic Forest.
With that in mind (and because leg-baring season is right around the corner), now is the perfect time to snag a couple new spring frocks. Lucky for you, FARM Rio has a standout selection, which includes this breezy, tunic dress in a nature-inspired print, $180. Another must-see? A rainbow-striped, short linen dress for $185. It's a versatile piece, and the combination of the cheerful color palette with a square neck and puffed sleeves makes it a style you can easily dress up or down all season long.
In addition to dresses, the collection is filled with a wide range of summer-ready pieces perfect for that sunny getaway you're thinking about booking. Scoop up easy-to-pack pieces like the Azulejo Tile Midi Wrap Skirt, as well as tropical tops and a palm print jumpsuit to have on hand for those upcoming travels and outdoor parties that'll soon hit your calendar.
Keep scrolling for 12 colorful styles you won’t be able to resist adding to your shopping bag and head over to the site to see even more of the new collection.