Your New Go-To Fall Lip Color Just Landed In Sephora’s New Arrivals


There tends to be a trend of writing off September as an in-between month. It's somewhat rooted in truth; after all, the first weekend of the month signals the socially-accepted end of summer, despite the fact that fall doesn't officially start 'til the end of the September. However, what some may not realize while they impatiently wait out the transitional period is that it's also a month full of amazing new beauty launches, meaning it's the perfect time to update your shelves for the season ahead. Just take a look at Sephora's September makeup arrivals for proof.

You're not the only one eagerly anticipating fall's arrival — all your favorite beauty brands are gearing up for sweater season with a whole host of fresh new launches that are ready to complement your chic cool-weather wardrobe. And if you're in the market for a beauty look that can stand up to the major statement sweaters you're sure to be rocking once the temperatures drop, look no further than a high-impact lip. As luck would have it, Sephora's newest arrivals just so happen to be bursting with beautiful lip products that'll have your pout in perfect shape for fall.

Iconic luxury brands are kicking off autumn with fresh lipstick launches that deliver bold, long-lasting color in comfortable, hydrating formulas (a must when cold weather can mean dry, chapped lips). Dior's new Rouge Dior Ultra Care line has finally arrived at the beauty superstore in both liquid and bullet formulas, $38 each, serving up super-comfortable, weightless color that's infused with flower oils for a moisturizing, petal-soft feel. For a spin on a classic crimson pout, go for one of Lancôme's new L'Absolu Rougue Ruby lipsticks, $32, which come in a range of reds that run the spectrum from ruddy nudes to rich brick reds and boast rose flower extract for a soft wear.

Love the idea if a luscious, juicy tinted lip for fall? Reach for Yves Saint Laurent's new Water Stain Lip Stain, $37, which still delivers super impactful color despite an incredibly lightweight, barely-there wear. Choose a deep wine shade or a rich brown-nude to dive into a fall color palette. While you're at it, snag Benefit's Benetint Cheek and Lip Stain in it's new mini size, $18, so you can take the fresh rose hue with you in even your smallest mini purse.

And for no-makeup makeup days, scoop up K-beauty brand Innisfree's My Lip Balm, just $10, in any of its six shades for barely-there color and a conditioning formula. Or, go for Tower 28 Beauty's ShineOn Jelly Lip Gloss, $14, to give lips non-sticky, glass-like shine with a subtle wash of color that'll keep your beauty look from fading against a bold fall ensemble.

Prepping your beauty shelf for fall? Start by scrolling through some of the fresh pout-perfecting products that just landed at Sephora, below.