Here’s Why Dior’s New Liquid Lipstick Is The Fall Staple Your Makeup Bag Needs


When it comes to the products you put on your face, compromise should never be part of the equation. A gorgeously pigmented lipstick, for one, shouldn't result in a dried out pout and a finish that's flaky just an hour or two after application — yet, it's still incredibly difficult to find a lipstick that's rich in color and actually comfortable to wear. That's could finally change, however, thanks to Dior's new Rouge Dior Ultra Care Liquid Lipstick. With a petal-soft finish that's infused with flower oils for a truly weightless, hydrating feel plus 25 vivid, versatile shades to choose from, this lipstick kicks compromise to the curb once and for all.

Inspiration can strike anytime, anywhere. But for Christian Dior, a constant source of creativity was flowers and their innate, natural, bold beauty. The colorful garden growers have remained a constant influence on the iconic houses' beauty brand, so it's no surprise that its latest launch is not only no exception but takes the floral fixation even further. Dior's Ultra Care Liquid lipstick range is a care-first line that seeks to deliver high-impact lip color that you'll actually enjoy wearing, and it's safe to say you'll want it on your shelf this season.

Available on Dior.com on Aug. 15 before landing in stores in September, Dior's new Rouge Dior Ultra Care Liquid lipstick, $38, is the brand's first-ever flower oil infused long-wear lipstick that puts your pout's comfort first. The airy, mousse-like formula is infused with 100-percent natural cameline and sweet almond oils plus shea butter and then whipped up before bottling for a weightless, velvety feeling that lasts thanks to the hydrating formula (hooray for lipstick that doesn't dry you out).

The 12-hour ultra-comfortable lipstick is only made better by the fact that it's up for grabs in 25 glorious shades, from Dior's iconic true red hue Blossom, to the everyday rosy-nude Caress, or the unexpectedly wearable orange-brick shade, Bliss. You'll also find more fall-ready shades, like the rich peach Petal that's ideal for day and the deep burgundy shade Paradise that'll stun on your next date night. Whichever you choose, you can expect vivid color and comfort that won't quit even when cooler weather threatens to dry out your pout.

The petal-soft matte finish still looks natural and dewy thanks to the host of hydrators, and glides on effortlessly via Dior's innovative flower petal-shaped applicator that feels fluffy and soft and features a reservoir than ensures precise application of just the right amount of product. And with its concentrated color that's packed into a compact size, you can take this lipstick with you everywhere — even if you're buying into the mini-purse trend.

Say goodbye to dry, chapped lips this fall by snagging all your go-to shades from Dior's latest lip-loving collection. Below, shop some of the best hues and head to Dior's site for the full range.