Courtesy of Laura Mercier

Laura Mercier's New Pure Canvas Primers Are Reinvented Versions Of The Brand's Cult Classic

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If one of your New Year's resolutions is to revamp your beauty routine, you're in luck — because one very iconic brand is right there with you. Laura Mercier's new Pure Canvas Primers have just landed to help you start 2020 off right, with an upgraded formula and a whopping six variations to choose from depending on your specific skin goals. And thanks to the crowd-fave brand's skin care-forward approach, these primers won't just keep your makeup looking good for longer; they'll have your skin looking better and better with each use.

And if you're going to trust any brand to up your primer game in the new year, Laura Mercier is an extremely solid choice. In fact, the beloved beauty counter range is responsible for introducing a pre-makeup priming step to consumers in the first place, back in 1996 when the brand first launched. So you can bet that if its dropping a new version of its already fan-approved primer, it's bound to be good.

But Laura Mercier didn't stop at just one new primer. On Dec. 27 it introduced six fresh formulas, with the launch of its Pure Canvas Primer Collection. The goal? For each and every skin type to have the perfect pre-makeup product that actually improves complexions.

"Laura Mercier has always stood for effortlessly artistry, therefore we’re thrilled to relaunch our primer franchise with a more modern look and feel while offering a multitasking blend of skincare benefits," Alexandra Papazian, President of Laura Mercier said in an official press release. "It is not commonplace for primers to offer long-term results and we’re extremely proud of the innovate silicone-free formulations in this collection.”

The Pure Canvas Collection consists of five $38 primers — one for just about any skin goal — plus a $55 Supercharged Essence with a rich but weightless milky texture that soaks into skin for a plumped appearance (and smoother makeup application). Got dry skin? Grab the Hydrating formula, which replenishes moisture levels throughout the day with marine botanicals and olive extract. On the oilier side? The Blurring iteration mattifies skin and puts a soft-focus on pores for a fresh face and flawless foundation.

Give your complexion a lit-from-within look with the Illuminating primer's pearl-infused formula, or go with the tried-and-true Perfecting primer's reformulation for an antioxidant-packed, vitamin C-filled treatment that brightens skin. And if you don't have an SPF-infused product in your lineup, the SPF-30 Protecting iteration is a must for keeping sun damage at bay. No matter which you choose, all are silicone free, water-based, and expertly balance your complexion so makeup looks fresh for longer.

Shop the Laura Mercier primer that's perfect for your 2020 skin goals, below.