From the outside looking in, everything about Fashion Week beauty seems glamorous. The backstage sheet masks! The high-fashion makeup looks! The harsh chemicals! Well, most people don’t really think about that last one — but model Miranda Kerr does. “You would lose count of how many products touch your face per day, to be honest,” Kerr tells The Zoe Report of her experiences backstage at Fashion Week. “Each runway show had its own direction for hair and makeup, and we’d have our faces put on and taken off several times a day.” That meant Kerr spent a lot of time sitting in a makeup chairs, thinking about how, exactly, all those products were affecting her health. “I noticed that most skincare and beauty products contain toxic ingredients like parabens, sulfates, silicones, and fragrances,” she says. “This is how I came to develop KORA Organics.”
KORA Organics, as you probably already know, is the skincare brand Kerr launched in 2009 in her home country of Australia (it’s only been available stateside since 2017). Although celebrity beauty lines are de rigueur today, as are “clean” ingredients, Kerr is in a category all her own on both accounts. KORA isn’t just a side project; it’s her full-time job, one she’s effectively given up modeling to pursue. And KORA goes beyond being clean; the ingredients are certified organic.
“Clean beauty is a wonderful step in the right direction, but certified organic is so much more than clean beauty,” she tells TZR. “There are more antioxidants in the organic ingredients used because the produce is grown on soil that is nutrient-rich, which is also why people buy organic food.” Studies show that organic ingredients (whether they’re meant to be slathered on your skin or cooked up for dinner) do have more nutritional value than their conventionally grown counterparts. What does that mean for your face? Better results.
This is a point the model and businesswoman wants to drive home: “For me, results and performance are everything,” she says — which makes sense, considering her face is kind of her moneymaker. At KORA, she collaborates with “the best organic chemists in the world” to innovate formulations that “push the boundaries in certified organic skincare.” Each iteration of every mask, oil, and serum is tested by Kerr herself. “I go back and forth with the lab until they are achieving the very best results,” she says. So if you’re of the (popular) mindset that natural ingredients don’t work as well as synthetic ones, perhaps it’s time to give organic natural ingredients a try.
Potency aside, there is a more pressing issue to address here: health and safety. “People are now so concerned with eating organic, non-processed, non-GMO foods for example, but they don't think about all the chemicals in the everyday products they are using and putting on their skin,” the founder shares. “It’s something I feel very passionate about, because what you put on your skin soaks directly into your bloodstream.” (Recent FDA studies have found this to be true with chemical sunscreens, among other lipid-soluble chemicals.) That’s why Kerr is on a mission to spread the gospel of organic not just to consumers, but to industry leaders — especially those in the high-fashion and beauty space.
“I am so thankful for the public profile my modeling career has given me,” the entrepreneur tells TZR. “It has given me a unique platform to launch my brand and a following that I have been able to educate on the importance of using certified organic skincare, and the powerful benefits and incredible results of using KORA Organics.”
Now that Kerr is (mostly) done with runway shows and the backstage beauty products that come with them, she keeps her routine simple and sans toxins. Ahead, the exact skincare and makeup products she uses on a daily basis to keep her complexion fresh, glowing, and free from harsh chemicals. (Fashion Week makeup artists, you might want to take notes.)
"Next, I apply the Noni Bright Vitamin C serum – I recently launched this product and the feedback is incredible! It contains a 12 percent Vitamin C Super Complex made with kakadu plum, acerola cherry, orange peel, lemon peel, and noni extract. This unique combination helps with pigmentation, fine lines and wrinkles, and increases skin firmness and elasticity."
"I’m obsessed with our Turmeric Brightening & Exfoliating 2-in-1 mask and use it three to four times a week as facial scrub and mini mask. It’s like an at-home facial in a tube as it brightens, deeply cleanses, reduces any inflammation, and evens skin tone. I love to use it in the shower in the mornings as the peppermint aromatherapy is so invigorating and uplifting. It contains the naturally active AHAs of papaya enzymes and Aspen bark to promote skin cell turnover and the rosehip seeds and quartz particles provide a deep physical exfoliation."
"Every night, I apply my new Noni Glow Sleeping Mask. It’s a multitasking overnight face mask that’s more hydrating and restorative than a regular night cream. It contains silver ear mushroom, coconut milk, caviar lime, kakadu plum, and natural hyaluronic acid, which really plumps the skin, softens fine lines, reduces redness and inflammation, improves cell renewal, tone and texture, and boosts radiance and luminosity. I love the difference it’s making to my skin! I use it as the last step in my routine before I go to bed and there’s no need to wash it off until the morning. Because it dries as a translucent veil, it locks in the moisture and won’t rub off on your pillow."
"Another step to my morning and evening beauty routine is our heart-shaped Rose Quartz Facial Sculptor, which harnesses the ancient healing technique known as gua sha. It’s a rose quartz heart-shaped stone used massage your face and neck to stimulate circulation and reduce puffiness while lifting, toning, and sculpting your face. I use this technique daily for a five-minute facial massage with the Noni Glow Face Oil, as it also helps it absorb deeper into your skin."