Fenty Beauty’s Pro Filt’r Concealer Hits Stores Jan. 11 — Here’s Everything You Should Know
With a fresh new year comes exciting new launches from everyone's favorite brands. And while you'll have to wait until cold weather lets up to dive into the newest spring fashions, you won't have to miss a beat when it comes to beauty, because cult-fave brand Fenty Beauty is already starting to turn out its 2019 launches. This is especially good news if you're on the hunt for a hardworking concealer — the new year release will include a brand new addition to the Pro Filt'r line: Fenty Beauty Pro Filt'r Concealer.
You won't have to wait long at all to get your hands on Rihanna's latest beauty launch. The Pro Filt'r Instant Retouch Concealer is dropping Jan. 11 in Sephora stores and online at Sephora and Fenty Beauty's websites, just in time for your "new year, new me" makeup bag update.
And true to form for the inclusive brand, the latest addition to the Pro Filt'r family will be available in a whopping 50 shades. With that level of color diversity, finding your ideal concealer shade should be practically guaranteed. Add to that the fact that the creamy concealer promises creaseproof, long-lasting coverage for dark spots, blemishes, and under eye circles, and it sounds like it's pretty much a must-buy — just check out Rihanna's tutorial featuring the new product for proof.
On top of the exciting news of the brand new concealer, Fenty Beauty also announced that 10 more shades of the much-loved Pro Filt'r Soft Matte Longwear Foundation will be joining the existing 40 colors, so there'll be a coordinating concealer and foundation duo for every skin tone. Zero guesswork for a flawless complexion sounds pretty irresistible, right?
But Rihanna and her Fenty Beauty team didn't stop there. The Jan. 11 launch will also include a selection of makeup tools and a skin-perfecting finishing powder that promises a photo-ready complexion for every face. The Pro Filt'r Instant Retouch Setting powder will launch in eight shades that'll ensure your foundation and concealer stay put and picture-perfect all day — something that you can bet Rih knows a thing or two about.
With a brand new year before you, now's the time to make some crucial updates to your beauty bag. And since it's always a good idea to look for products that help you work smarter, not harder, consider adding Fenty Beauty's latest launches to your arsenal — since the Pro Filt'r line has already proved its worth, it's safe to say the new drops will be just as effortless and effective. So, mark your calendars now, and get ready for Rihanna-good skin in 2019.