You know that old saying, "if you can't beat 'em, join 'em"? It's applicable in many situations, but it sure rings especially true when it comes to summer beauty. Higher temperatures and humidity, plus plenty of time spent running around outdoors means matte makeup becomes all but impossible to maintain — which is why dewy, glossy, glowing beauty looks reigns supreme during the summer season. And e.l.f.'s new Jelly Pop collection is the second most affordable way to get summer's signature dewy skin (the first being a walk outside in the sweltering heat, which won't cost you a dime but can take you from subtly shimmery to overly sweaty in no time flat).
In case it hasn't yet set in, you should know that this summer is all about shimmer. Everyone from cult-loved brands like Glossier to high-end lines like YSL Beauty have introduced products that'll convince you to add some shine into your beauty routine, whether it be via a lip gloss with mirror-like levels of reflectiveness or sparkling shadows that'll make your eyes pop. And now one of the most beloved drugstore brands is getting in on the glow-inducing trend to help you get the look all over — without doing major damage to your beauty budget.
e.l.f.'s new limited-edition Jelly Pop collection landed just in time for summer's hottest days, to help you embrace the dewy skin look with watermelon-infused formulas that hydrate and help you look instantly radiant. And unlike some of the other brand's glow-getting lines, e.l.f.'s also includes skin care products — because everyone knows that the best kind of radiance starts from within.
Snag the Watermelon Jelly Cleanser, $8, to gently wash away makeup and impurities while conditioning your complexion with hydrating watermelon and vitamin B5, and follow it up with the new collection's Water Gel Moisturizer, $8, for lightweight instant moisture that turns from gel to liquid for quick absorption. The skin care regime will help create the ideal canvas for the cosmetic products included in the Jelly Pop line so you can turn up the dew even more.
Use the Jelly Pop Dew Primer, $10, to lock makeup into place with a hydrating gel texture formula that includes hyaluronic acid, niacinamide, and antioxidants. It'll keep skin looking smooth and dewy all day (but won't let things get into sweaty, slick territory). Dab e.l.f.'s Face and Eye Gloss, $6, onto eyes and the high points of your face for a glossy, shimmery effect, and then blend the Jelly Pop Flush Blush, $6, onto the apples of your cheeks for a seamless wash of glimmering color. Slick a coat of the collection's Juicy Gloss, $5, onto your pout to finish up the look with no shortage of shine.
Ready to embrace the glow this summer? Keep scrolling to snag all of e.l.f.'s super-affordable dewy beauty products, below.
This gloss gives you the instant wet makeup look wherever you put it, from lids to tapped onto your cheekbones, cupid's bow, or bridge of your nose. It gives the face and eyes a sheer wash of shimmer to create a glistening, dewy effect. Grab it in Icy Pop, a silver shade, and Creamsicle Pop, a golden glimmer.