Beautycounter’s New Brow Gel Is Quickly Becoming A Cult-Fave


When it comes to the brow portion of a makeup routine, it previously seemed that there tended to be two extremes: low-maintenance minimalist, or all-out makeup-artist level arches. The recent revelation of easy-to-use eyebrow-enhancing gels, however, has presented beauty buffs with an alternative approach. The latest foolproof product that'll have your brows looking beautiful in a snap? Beautycounter's Brilliant Brow Gel, which is quickly rising in popularity, provides a clean-beauty solution to your brow-sculpting dreams.

With a mission to gradually clean up the beauty industry product by product, it was only a matter of time before non-toxic brand Beautycounter came up with something to get your arches looking awesome (without any icky ingredients). Already ranking amongst Beautycounter's bestsellers on its site, the brand-new Brilliant Brow Gel offers up an easy way to get groomed, defined brows that are as statement-making or subtle as you like.

And this $24 product is for practically anyone looking to provide their arches with a thicker, fuller appearance. It comes in four tinted shades ranging from a light, neutral beige ideal for blonde brows to a soft, cool black for those with naturally-dark arches, plus a transparent iteration of the formula if you'd prefer the flexible hold without the tint. (For those keeping score at home, Beautycounter's version includes a whole additional hue as compared to Glossier's cult-loved Boy Brow).


So how does Beautycounter manage to achieve an arch-defining gel formula that foregoes undesirable ingredients (like neurotoxins and potential skin irritants) without falling short on effectiveness? The brand relies on plant-based ECOCERT-certified polymers to safely put brows in their place — and keep them there all day.

Naturally-derived additives like carnauba wax and sunflower seed wax give flexible structure to brows so you can define, groom, and thicken them as you like. And cocoa seed butter, shea butter, coconut oil, and jojoba oil condition brow hairs to keep them soft and flexible, while also creating a no-flake formula that effortlessly glides across your arches.

Beautycounter's new launch is as easy-to-use as it is effective, too. The brow gel comes with a micro spoolie brush with a tapered shape, which makes it simple to comb the product through eyebrows along their natural shape. The buildable formula allows for you to make your brows as bold as you want on any given day — apply a quick swipe for a natural, minimalist look, or add additional coats for more drama and definition.

Keep scrolling to shop the fresh new release from Beautycounter, below. Your brows are about to look so good.