9 Colorful Eyeshadow Palettes In Ulta’s New Arrivals That Every Makeup Maximalist Needs


When it comes to makeup, it's nice to have options. And as any beauty maximalist would likely agree, there's not much better than a big, bold eyeshadow-packed palette to ensure you've got practically endless color choices at your disposal. Thankfully, Ulta's got the goods in it's new arrivals, so now's a great time to stock up on the newest colorful eyeshadow palettes that'll make your eyes pop.

While there's a solid argument for paring down your beauty routine to just the essentials, it's not always realistic — especially if you're a major fan of playing with the latest makeup trends. To really be prepared for any makeup look — like the unexpected and surprisingly easy-to-wear pink eyeshadow trend — you need a maxed-out palette that boasts a bevy of shades.

That's where Ulta's latest arrivals come in. Yes, your daily neutrals are sure to be included, but you'll also find bright pinks and purples, cool blues, and greens, as well as shimmery metallics ideal for fun holiday looks. The latest drop of palettes are so huge and jam-packed with shadows, you're pretty much guaranteed to find the colors you want and the shades you never knew you needed.

Case in point: the newly-dropped Beauty Gems Ultimate Eyeshadow Palette. The master palette includes a jaw-dropping number of eyeshadows — 88 to be exact — in a wide variety of color families and finishes. You'll find matte purples, shimmery teals, glittery greens, and a ton of versatile nude, pink, and brown shades ideal for day-to-day wear. Oh, and all 88 shades are yours for just $12.99, so it's basically a no-brainer to add it to your cart ASAP.

Like the idea of a good mix of neutrals and bolder shades, but don't quite need an entire army of eyeshadows? Snag Ulta's own Endless Eyes Eyeshadow Palette, $18 for a must-have 40 pan palette. The colors include 16 essential neutrals, and more vivid shades of red, blue, purple, and pink. You'd be hard-pressed to find a makeup look that couldn't be achieved with this kit's shimmery and matte shades.

Bolder color options and super-metallic shades are available in the $19.99 L.A. Girl Reverie Collection 35-Color Eyeshadow Palette. For a shock of pink like you've never seen before, try swiping on the palette's Daydream shade of electric pink. Press it onto the center of the lid and blend out to a tamer shade in the crease and corners. A quick swipe of mascara and an otherwise simple face keeps the look cool.

Or go for the gold look that's trending this season with Lorac's Shine Bright PRO Eyeshadow Palette. The $49 shadow set is filled with pro-level pigments that swipe on velvety-smooth, and has an ideal shade of golden shadow — aptly named Gold Rush — for a goddess-like glow instantly.

Whether you're a longtime fan of playing with color, or you're a beauty maximalist on the rise, it's a great time to grab a new all-inclusive eyeshadow palette with every shade you'll ever need. Shop some of the best from Ulta's latest drop below, and head to the beauty store's site for tons more.

Beauty Gems Ultimate Eyeshadow Palette



This palette of 88 matte and shimmer shadows includes just about any shade you'd ever need — even the ones you never knew you needed.

Ulta Endless Eyes Eyeshadow Palette



From essential neutrals to bold pops of color, this palette will prep you for any occasion.

L.A. Girl Reverie Collection 35-Color Eyeshadow Palette



L.A. Girl's new palette promises vivid color payoff for bold, bright eye looks.

Lorac Shine Bright PRO Eyeshadow Palette



For professional-level product, reach for Lorac's palette of 20 most-loved eyeshadow shades.

Beauty Gems Beauty Obsessions Kit



A palette with 64 different eye shadows shades? Talk about all-purpose.

Ulta Sparkle & Shine 65 Piece Collection



Have 36 shadows at your disposal with this ultimate beauty kit from Ulta's own line.

Essence Counting Hearts Eyeshadow Palette



Create statement-making eye looks with this 28-shade palette, which features cool tones of blue, green, purple, and gray.

Lime Crime Online Only 10th Birthday Palette



Lime Crime's limited edition palette is ideal for those who like to play with a whole rainbow of color to create bright eye looks.

Beauty Gems Master Glam Kit



This kit has everything you need for a full face, but places special focus on the eyes with 68 different shadows to play with in matte and shimmer finishes.