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6 Pink Eyeshadow Palettes You Need From Sephora's New Arrivals If You Love This Rosy Trend

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It's time to re-think the color pink. When it comes to beauty, the shade is usually reserved for cheeks and lips — but one look at Sephora's new arrivals is proof enough: It's time to give pink eyeshadow palettes a try.

After seeing the unexpected eye color worn by celebrities on and off the red carpet (Shay Mitchell is a master of the look), it became clear that this was more than just a passing fad — not only that, it's surprisingly easy to pull off.

The trick to wearing the rosy color is staying away from shades that will read chalky when applied around your eyes. For daily wear, consider the color an updated swap for neutral colors like brown and tan. Swipe a warm peachy pink across your lid for a wide-awake look, and blend a slightly deeper berry into your crease for just enough smolder. The newest release from Urban Decay, the $49 Naked Cherry Eyeshadow Palette, has richly pigmented pinks to achieve the look with ease.

For night, don't be afraid to get even punchier with brilliant pinks or metallic finishes. Ahead of a night out, blend a satin-finish hot pink shadow from lid to crease, then layer on a metallic ruby shade in the center of the lid. Add a touch of rose gold shadow in the corners of your eye and at your brow bone to keep eyes looking bright.

The top-selling Obsessions Eyeshadow Palette, $27 from Huda Beauty, just added a five-palette Precious Stone collection, including a "Ruby" variation of pink and red shades ideal for crafting a high-impact evening eye look. The new drop has already racked up over 140 reviews, with praise for its great color payoff and long-lasting formula.

Whether you gravitate toward vibrant magentas or soft roses, now's the time to swipe your favorite shade of pink onto your eyes. Shop the best pink palettes in Sephora's latest batch of beauty arrivals below and expect all eyes on you when you try the daring look.

Urban Decay Naked Cherry Eyeshadow Palette

$49

Sephora

From whisper pink to deep dark cherry, the newest Naked palette from Urban Decay satisfies just about every shade of the color. A mix of metallic and satin finish shadows give versatility for day and night looks.

Huda Beauty Obsessions Eyeshadow Palette - Precious Stone Collection in Ruby

$27

Sephora

Rich ruby red shades and deep magentas are the standout shades of this bold palette. Use it for night out looks to create an updated version of the classic smokey eye.

Kaja Beauty Bento Bouncy Shimmer Eyeshadow Trio

$21

Sephora

Easily create a pink eyeshadow look with this compact collection of three shadows, ranging from a candy pink to a berry shade. The cream-to-powder formula can be blended into skin with your finger, great for when you're doing makeup on-the-go.

Ciaté London Astrolights Eyeshadow Palette

$35

Sephora

This palette, exclusive to Sephora, has nine shades ranging from ballet pink to dark magenta. The finishes are matte, metallic and super-chrome for ultimate shine – ideal for making your eyes pop at your next evening event.

Charlotte Tilbury Stars In Your Eyes Eyshadow Palette

$75

Sephora

With pink hues for just about every occasion, this new palette from Charlotte Tilbury ranges from warm peachy pinks to cool purple-infused shades. Metallic shades are ideal for swiping along your brow bone, and the satin shadows blend into skin for a velvety finish.

Too Faced Gingerbread Spice Eye Shadow Palette

$49

Sephora

If the idea of an all-pink palette is a little too intimidating, start out with this new release from Too Faced. The 18-pan set includes several pink shades – including an ultra-vivid hot fuchsia and a metallic dark rose gold – but also has more classic eyeshadow colors like warm caramels and chocolate browns.