It's time to re-think the color pink. When it comes to beauty, the shade is usually reserved for cheeks and lips — but one look at Sephora's new arrivals is proof enough: It's time to give pink eyeshadow palettes a try.
After seeing the unexpected eye color worn by celebrities on and off the red carpet (Shay Mitchell is a master of the look), it became clear that this was more than just a passing fad — not only that, it's surprisingly easy to pull off.
The trick to wearing the rosy color is staying away from shades that will read chalky when applied around your eyes. For daily wear, consider the color an updated swap for neutral colors like brown and tan. Swipe a warm peachy pink across your lid for a wide-awake look, and blend a slightly deeper berry into your crease for just enough smolder. The newest release from Urban Decay, the $49 Naked Cherry Eyeshadow Palette, has richly pigmented pinks to achieve the look with ease.
For night, don't be afraid to get even punchier with brilliant pinks or metallic finishes. Ahead of a night out, blend a satin-finish hot pink shadow from lid to crease, then layer on a metallic ruby shade in the center of the lid. Add a touch of rose gold shadow in the corners of your eye and at your brow bone to keep eyes looking bright.
The top-selling Obsessions Eyeshadow Palette, $27 from Huda Beauty, just added a five-palette Precious Stone collection, including a "Ruby" variation of pink and red shades ideal for crafting a high-impact evening eye look. The new drop has already racked up over 140 reviews, with praise for its great color payoff and long-lasting formula.
Whether you gravitate toward vibrant magentas or soft roses, now's the time to swipe your favorite shade of pink onto your eyes. Shop the best pink palettes in Sephora's latest batch of beauty arrivals below and expect all eyes on you when you try the daring look.