Every year around this time, nearly everyone tends to adopt a similar uniform. Lots of layers, utilitarian shoes, and a big puffer jacket — they're the basically ubiquitous essentials required to get through winter without freezing, and each are decidedly more practical than pretty. The key to standing out from the sea of one bland outlayer after another? Shopping the latest slew of unique winter coats from carefully-curated W Concept. You're pretty much guaranteed to grab something that sets you apart.
Considering W Concept's mission — to offer an online place of discovery for exclusive, on-trend product from emerging independent designers — it's not hard to believe that when you shop the retailer's collection of new arrivals you'll find pieces unlike anything you've seen elsewhere. From blouses and trousers with inventive silhouettes to knitwear that's anything but basic, it'd be easy to fill your cart with way more than you intended. Among all the contemporary yet classic must-haves in W Concept's new arrivals, however, is a particularly compelling collection of coats that are so good it'll be hard to choose just one.
You'll immediately notice that the online store has picked up on the momentum-gaining teddy coat trend — but each of the several coats in stock that address the style do so in a totally unique way. If you like a touch of shearling, but you're more of a leather lover overall, consider this Reversible Shearling Coat from Seoul-based ONENINEONENINEONE, currently priced at a lower-than-usual $284. On one side, the coat is mainly chocolate brown leather with shearling accents trimming the collar, pockets, and sleeves, but on the reverse you'll have a full-blown teddy coat (for the days when you really want to commit to the trend).
If you're ready to go all-in on the popular style, opt for the AMOMENTO Furry Toggle Coat, $258. The long outer layer is fashioned in a cream shade of shearling that'll stand out from the commuter crowd of black puffers, and the cool toggle closures have an outdoorsy vibe. Not only is the pick unique, but it's also a sure-fire way to actually stay warm thanks to its length and oversized cut that leaves room for lots of layers underneath.
Other eye-catching finds include a classically-cut trench coat, $390, with a creative spin — it's made from thick cotton neoprene in a rich shade of navy blue. The color choice, though different than the typical shades you see for outerwear, is still incredibly wearable so you won't struggle to pair it with the rest of your wardrobe.
Imaginatively-designed quilted and down coats, like this jacket from OUI MAIS NON for $260, bring new life to otherwise simple silhouettes, practically guaranteeing you'll never show up to the office in outerwear that's exactly like your coworkers'. And thanks to the neutral color options, namely cream or black, you'll still be able to style the jacket with ease.
The most exciting part of W Concept's on-point offerings is how incredibly unique they are, without looking over-the-top. Effortless designs that are stylish enough to make a statement can be hard to come by — especially in the world of outerwear — so take advantage of the retailer's abundance of choices and scoop up a couple different styles. Browse some of the best new coat arrivals at W Concept, below.