Prepare to get scientific, because this new launch from goop requires some mixing. There's a reason for the extra work, though: By mixing the 20 percent vitamin C powder with the hyaluronic acid serum, the ingredients stay active throughout the product's use (which isn't always the case with vitamin C serums).

Imagine your jade roller with a de-puffing treatment built in, and you're basically picturing Nails.INC's new launch. The under-eye roller features a jade rollerball and a calming serum designed to brighten and hydrate with ingredients like snow mushroom and reflective pearl.

There's no need to stop at your face when it comes to skin care, and Olay Body's new collection further proves that point with body washes like the Cleansing & Brightening Body Wash with Vitamin C, which brightens and moisturizes during your in-shower routine.

It's nearly impossible to have a conversation about cult-favorite beauty products without someone mentioning their love for Summer Fridays, which makes its latest launch particularly exciting. It's the first cleanser from the brand, and it's just a matter of time before it reaches the status of its fan-favorite Jet Lag Mask.

Nighttime treatments are another major theme of the month, and KORA Organics was one of the first to kick off the trend with its new Noni Night AHA Resurfacing Serum. With ingredients including willow bark extract, lemon peel ferment, and caviar lime, the treatment works overnight to exfoliate and brighten skin.

The much-anticipated brand launch from beauty mogul Huda Kattan has finally arrived — and with it, the brand's first product, Yo Glow Enzyme Scrub, which officially drops on Feb. 16.

Few brands were buzzed about as much as Augustinus Bader in 2019, thanks to its cult-favorite face cream. But though it's already reached legend status, the brand isn't stopping at that. Instead, it went on to collaborate with Victoria Beckham Beauty a second time (the first was in 2019) on the new Cell Rejuvenating Power Serum, a $210 treatment that helps strengthen the skin barrier and protect from blue light and pollution.

Launched in early February, Elemis' new overnight peel is one of the latest additions to the brand's Peptide4 line. The treatment — described as "milky" in a press release — combines lactic acid with AHAs from hibiscus flower milk to exfoliate and add brightness.

Speaking of "milky," Milk Makeup's new Vegan Milk Cleanser launched on Feb. 11, expanding the brand's buzzy new line to complete your milk-inspired skincare routine.

Nothing gets a skincare enthusiast quite as excited as a Dr. Barbara Sturm launch (speaking from experience here), making February an even better month for new beauty products. Because the crowd-favorite brand is adding another luxe product to its collection: Night Ampoules, a supercharged serum that calms and hydrates stressed skin while you sleep.

Though expensive, this brightening serum packs a powerful punch with three main goals: to brighten using Egyptian Myrobolan extract, to reduce the appearance of bright spots with its own four-ingredient complex, and to protect from future dark spots thanks to vitamin E acetate and alpha-Bisabolol.

K-beauty brand TONYMOLY debuted a new collection called Moisture Boost this month, which includes an eye serum, eye masks, and this gentle cleanser.

& Other Stories' new fragrance, Riviera Postcard, launches on Feb. 18 in its bath and body line. The summery scent is inspired by the French Riviera, bringing notes like lemon zest, pineapple, and caramel into products including the Body Oil, Body Scrub, and more.

Millie Bobby Brown's beauty brand got a fun update on Feb. 2 with not one, but two new masks that make up this colorful mask duo. Use Mind Glowing to clarify skin, and Low-Key Calming to calm and soothe.

NuFACE launched its Wanderlust collection on Feb. 3 to include travel-friendly sets for some of its popular microcurrent devices in a pretty blush shade. This kit includes the Mini device and a 2-ounce Hydrating Leave-On Gel Primer so you can easily give yourself a five-minute facial on the go.

Apparently, masks aren't just for your face anymore. These days, there are masks for your neck, hands, and feet — so why not for your butt, too? Bawdy Beauty clearly agrees, because the under-the-radar brand is continuing to expand its repertoire of butt masks. Its latest? The Clay Butt Mask, which is designed to exfoliate and tone your backside.

Launched on Feb. 1, African Botanics' Retinal Night Cream uses retinaldehyde, which the brand explains is "a bio-active form of vitamin A that gradually and effectively converts to retinoic acid within the skin in one step." The South African brand designed the formula to boost collagen, increase cell turnover, and decrease the appearance of sun spots and scars.

As Tata Harper captioned in this product's introductory post on Instagram: "Tech companies update software — and we update beauty formulas!" That's just part of the brand's logic behind the new formula, the Rejuvenating Serum 2.0. Tata Harper added 11 new ingredients to the best-selling serum, making it a more advanced formula that aims to tighten and brighten skin.

If you needed further proof that avocado is good for your skin, St. Ives' new Avocado Hydrating Face Moisturizer is here to convince you. Launched alongside the brand's new watermelon moisturizer, the product contains avocado oil to add serious hydration to dry winter skin. Plus, it's just under $6 *and* available at Target, which makes it an easy add-to-cart during the cold days of February.

If you know anything about K-beauty, you're familiar with Glow Recipe and its beloved watermelon line. Thankfully, it seems the brand is aware of the hype, because it continues to expand the collection. The latest addition? Its Watermelon Glow Lip Pop, a $22 tint, scrub, and balm for your lips that launched on Jan. 28.