At the foundation of any well-edited wardrobe is a range of elevated basics: the go-with-everything staples that you can wear anywhere, year after year. Even the most trend-conscious dresser knows the value of a quality tee, a classic oxford shirt, a perfect-fitting pair of jeans, a cozy knit, tailored trousers and a truly great topcoat — and few brands do them quite so skillfully as San Francisco-based basics brand, Everlane. But, for the devoted fan looking for other brands like Everlane that have cornered the market for not-so-basics basics, there are options worth shopping.
Everlane developed a devoted cult following over the years — with the waitlists to prove it. In 2018, the brand launched its $50 Work Pant with a waitlist of 12,000 hopeful shoppers strong before later entering the lingerie space with another waitlist of more than 30,000 people. Soon after came a largely waitlisted denim collection, later followed by the 2020 launch of the brand's Perform Legging, which opened with a waitlist of 33,000 eager fans.
All that acclaim serves as evidence of Everlane's spot at the top of the basics market. But, if you're starting to feel like your closet is slowly looking like a showroom, know this: There are ways to stick to your signature style while mixing things up. If you’re looking for alternative sources to supply your closet with well-made, affordable core pieces (or you’re stuck on a waitlist), here are 11 brands that fit the bill.
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Brands Like Everlane: Aritzia
The Canadian-based retailer features an impressive inventory of in-house brands, and while each label is considered independently within Aritzia’s structure, there’s a common ribbon of sleek simplicity and quality craftsmanship that runs throughout every line. Add to that a discerning dash of trendiness, and it’s no wonder this store is a cool-girl go-to.
Brands Like Everlane: Oak + Fort
A minimal aesthetic with a sense of easy luxury are at the core of Canadian brand Oak + Fort’s sartorial essence. The pieces are unfussy and relaxed, but designed with a thoughtful refinement that keeps things in elegant territory. Most everything falls in a classic, neutral color palette of black, white, gray, tan, forest green, and navy, meaning it can all be mixed and matched with ease. Who doesn’t love an uncomplicated wardrobe?
Brands Like Everlane: Modern Citizen
Take Everlane, add some polish, make it a little less casual, and you basically get Modern Citizen. Having quickly risen the ranks of direct-to-consumer fashion retailers, the San Francisco-based brand caters to professional women who want to look sophisticated but still unique and stylish as they navigate their busy lives. It’s the perfect destination if you’re looking to curate a wardrobe of elevated essentials that’ll take you to the office and beyond.
Brands Like Everlane: Entireworld
Conceived by former Band of Outsiders designer Scott Sternberg and launched earlier this year, Entireworld is about to be your entire filled with comfortable, high-quality staples that are just begging to be layered up and lived in. That’s how the brand describes it after all: “the stuff you live in.”
Brands Like Everlane: COS
The grown-up, more upscale sister store to H&M, COS eschews its counterpart’s trend-centric approach to fashion, instead focusing on higher quality pieces with a minimalist, timeless sensibility. The selection is affordable (prices start around where H&M’s end), but looks expensive and high-end. And unlike H&M, where some items may start to wither after a handful of washes, pieces at COS are meant to last beyond a single season of wear.
Brands Like Everlane: Lou & Grey
If your number-one priority when getting dressed is comfort, but looking stylish is a very close second, Lou & Grey delivers on both accounts. Affordable cashmere and loungewear that doubles as streetwear are at the core of the collection, but everything is so crazy soft (that's literally the brand's slogan) you’ll feel like you’re getting away with something when you wear it outside your house.
Brands Like Everlane: Genuine People
Fans of Zara will find a comparable selection of trend-driven styles to satisfy their craving for what’s new and now, but Genuine People tends to skew to the sleek and sophisticated side of things, meaning there are plenty of options that speak to minimalists too.
Brands Like Everlane: Olive
This ethics-conscious British brand does your standard basics with an English countryside twist. Plaid blazers and skirts are made in nubby wool, knits are thick and cozy, and bottoms are done in modern silhouettes from soft linen and felt.
Brands Like Everlane: The Frankie Shop
Understated yet distinctive, The Frankie Shop caters to the minimalist who wants timeless pieces but appreciates a little extra flair in her apparel. Think luxe sweaters in slouchy silhouettes, paperbag-waist pants and wide-leg trousers, plus a thoroughly lust-worthy lineup of coats and blazers to suit the modern woman’s lifestyle.
Brands Like Everlane: AYR
Short for All Year Round, AYR’s focus is on seasonless essentials for everyday wear. The pièce de résistance is the denim, which range in styles from vintage high-waist styles to perfectly soft stretch jeans. Checking off the eco-conscious box, the Aloe Jeans are made from recycled denim and manufactured using just one cup of water.
Brands Like Everlane: Cuyana
The brand’s tagline is “Fewer, Better Things” and the collection fully delivers on that philosophy. Plus, Cuyana’s Lean Closet program allows you to donate items from your closet in exchange for credit towards your next Cuyana purchase. The clothing goes to women in need, and your wardrobe stays sharply edited.
Plus, shop these picks at Everlane now.
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