This Eclectic NYC Boutique Should Be On Your Must-Visit List For Holiday Shopping

Shop small this season.

local boutiques in nyc

There are practically endless opportunities for holiday shopping in New York City. But if you’re looking to do some good with your dollar this season, consider skipping the big-box stores for some local home goods stores in NYC instead. Not only is it a way to help the local economy in general, it can also contribute to the recovery of small businesses and their owners who have endured a challenging couple of years.

No idea where to start? Understandable — the city may have a relatively small footprint, but its number of local stores is so high, it’s almost unimaginable. However, there are a few that stand out, both because they’re great places to find gifts and because they’re just cool places to shop in general. Though it’s by no means an exhaustive list, TZR has rounded up a few stars — aka our favorites for discovering unique home decor, luxe lifestyle items, and just generally giftable pieces.

In this roundup, you’ll find something for everyone you’re shopping for, whether you need an unusual vintage piece for your trend-setting sister or an incredible piece of art for your design-loving spouse. These boutiques are worth shopping during the holidays and always, so keep scrolling to discover them all (and then bookmark them for later), ahead.

We only include products that have been independently selected by TZR's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Michele Varian

Where It’s Located: 400 Atlantic Avenue, Brooklyn, NY 11217

The Michele Varian shop in Brooklyn is what the brand itself refers to as an “unexpected oasis of curious, provocative, and beautiful things.” Its floor features both home goods and jewelry, including owner Michele Varian’s own textile, lighting, decor, and furniture designs as well as products from more than 100 other home accessory and furniture designers and more than 70 fine jewelry designers. Give it a visit if you’re looking for unusual, colorful, and truly unique gifts.

Home Union NYC

Where It’s Located: 319 Graham Avenue, Brooklyn, NY 11211

Every insider knows the magic that is Home Union in Brooklyn. Co-founded by Daniel King and Meghan Lavery in 2016, the store is a treasure-filled oasis of vintage furniture and homewares. There’s no better place to shop for those trendy, Instagram-perfect finds from the past, such as a Vintage Yellow Boby Cart by Joe Colombo or a 1960s Trybo Series Chair by Edvin Helseth. Just keep in mind that its offerings tend to be on the pricier side, so this place is probably best to shop if you’re looking for something seriously special.


Where It’s Located: 683 Driggs Avenue, Brooklyn, NY 11211

Mociun is a fine jewelry brand founded by Caitlin Mociun. Along with its made-in-NY jewelry, the Brooklyn store also offers a curation of home goods designed by both established and emerging brands. It’s great for finds that are equal parts playful, luxe, and chic, like the Tutu Flute by Ichendorf Milano or the Arabesque Vessel by Serena Confalonieri.

John Derian

Where It’s Located: 6 East Second Street, New York, NY 10003

John Derian has multiple outposts, but don’t miss the original location on Second Street (which actually includes more than one store). There, the home decor brand stocks its famous decoupage, textiles, furniture, art, and more — all in the signature eclectic, bohemian, and vintage-inspired style. None of the brand’s items come cheap, but rest assured — each one has a magic that’s worth the price.

The Primary Essentials

Where It’s Located: 372 Atlantic Avenue, Brooklyn, NY 11217

If you’re searching for some “gifty” finds for a lot of people on your list, The Primary Essentials is a good place to start your shopping. The Brooklyn boutique was founded in 2013 as “a place to provide an edited mix of special objects for the home and gift,” and houses lots of design-forward, minimalist pieces made by independent designers and artisans. Plus, its offerings span several categories, so there’s a varied selection of textiles, office accessories, tabletop, and more, depending on who you’re buying for.

Front General Store

Where It’s Located: 143 Front Street, Brooklyn, NY 11201

As the Alex Mill blog put it, “Japanese-owned Front General Store in DUMBO, Brooklyn is an institution.” The DUMBO location been long acclaimed for its extensive selection of old American clothing (the store was inspired by the concept of an old general store or trading post in the Southwest), though it offers much more, including dry goods, home decor, and jewelry.

Love House

Where It’s Located: 214 Sullivan Street, 2D, New York, NY 10012

Trying to impress someone special this holiday season? Don’t miss Love House, a design showroom in Greenwich Village in Manhattan that houses a luxe edit of collectible vintage and contemporary design. Yes, it’s a by-appointment-only space, but with its incredible selection of unusual furniture, art, and decor, it’s surely worth taking the time.


Where It’s (Currently) Located: 225 W 57th St, New York, NY 10019

Beverly’s is a pop-up homewares shop that was founded by stylist Beverly Nguyen in April of 2021. The “offbeat take on the classic general store,” as Vogue describes it, got its start on the Lower East Side of Manhattan, and has since moved on to Nordstrom Home where it opened a dedicated Beverly’s shop installation this fall. “It’s something of an extension of me, and all the things outside of styling that I've always been into, traveling and books and art and entertaining,” Nguyen told the publication of the store’s original concept. “It’s a one-stop shop.”

Peace & Riot

Where It’s Located: 401-403 Tompkins Avenue, Brooklyn, NY 11216

Interior designer and Brooklyn native Achuziam Maha-Sanchez started Peace & Riot, a lifestyle store in Bed-Stuy that takes inspiration from her African and Caribbean heritage. The shop carries gifts and home decor, making it an easy place to stop in if you’re in a rush but still want to find something special. “We try our best to source home and gift items that our shoppers may not know they need,” Maha-Sanchez previously told Essence.


Where It’s Located: 98 Moore Street, Brooklyn, NY 11206

Ed Be and Jared Blake are the duo behind Lichen, a homeware and furniture store in East Williamsburg that launched in 2017. It’s a buzzy shop that features a mix of vintage pieces and in-house designs, and is beloved for its affordable prices and welcoming atmosphere (which it cultivates with house-made coffee in the store).