July’s Best Beauty Products Help You Master Every Viral Trend Of The Summer

Look hot, stay cool.

Originally Published: 
Olaplex model with bouncy blowout
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It’s an interesting time of year, perhaps the most classically summertime month of the entire season. The final vestiges of spring commitments and impending arrival of autumn make June and August feel fleeting, but July is a four-week stretch of nothing but pure, unadulterated fun in the sun. And as such, the best new beauty products of July don’t even pretend to be anything other than ideal for every pool, beach, park, and patio you grace this summer. Regardless whether your current aesthetic is earth-goddess-natural, a quirky “tomato girl” look, or inspired by one of the month’s many high-profile movie releases, the recent spate of just-launched beauty products has something for every possible vibe.

By the time you read this, July will be coming to a close — but there’s still plenty of time to finish building your kit of summertime essentials. If it’s voluminous, sun-reflecting hair you’re after, new masks and styling products — including a long-awaited OLAPLEX treatment — make salon-level results attainable in your bathroom. Meanwhile, new complexion perfectors by Chanel and Charlotte Tilbury keep makeup-smudging sweat and oil at bay. And even if you’re not headed back to school this September, something about summer just begs for a personal reinvention — made all the easier by new main character-worthy fragrances.

Ahead, the very best new beauty products of July.

July 2023 Hair Launches

Best New Hair Gloss

Best New Hair Growth Treatment

Best New Hair Masques

Best New Hair Serum

Best New Scalp Treatment

Best New Pomade

Best New Shampoo

Best New Styling Spray

July 2023 Makeup Launches

Best New Concealer

Make Up For Ever
HD Skin Smooth & Blur Undetectable Under Eye Concealer
If you’re ready to try out the viral ombré concealer hack, start here. Make Up For Ever’s freshly-formulated spin-off of their best-selling concealer comes in a wide range of shades specifically tailored to brightening, smoothing, and perfecting the delicate eye area. Regardless if your issues include dark circles, redness, or fine lines, there’s an undertone made to help. | Pros: 20 undertones available; lightweight feel | Notable Ingredients: Jojoba oil; hyaluronic acid; snow mushroom |

Best New Brow Gel

Best New Compact

Best New Skin Tint

Best New Lip Color

Best New Mascara

Best New Primer

Best New Makeup Brush

July 2023 Skin Launches

Best New Serums

Best New Eye Treatment

Best New Skin Care Set

Best New Cleanser

Best New Exfoliant

Best New Skin Mist

July 2023 Body Care Launches

Best New Fragrances

Best New Body SPF

Best New Body Oil

Best New Body Cream

Best New Nail Polish

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