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July’s Best Beauty Products Help You Master Every Viral Trend Of The Summer

Look hot, stay cool.

Updated: July 30, 2023

Originally Published: July 8, 2023

Olaplex model with bouncy blowout

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It’s an interesting time of year, perhaps the most classically summertime month of the entire season. The final vestiges of spring commitments and impending arrival of autumn make June and August feel fleeting, but July is a four-week stretch of nothing but pure, unadulterated fun in the sun. And as such, the best new beauty products of July don’t even pretend to be anything other than ideal for every pool, beach, park, and patio you grace this summer. Regardless whether your current aesthetic is earth-goddess-natural, a quirky “tomato girl” look, or inspired by one of the month’s many high-profile movie releases, the recent spate of just-launched beauty products has something for every possible vibe.

By the time you read this, July will be coming to a close — but there’s still plenty of time to finish building your kit of summertime essentials. If it’s voluminous, sun-reflecting hair you’re after, new masks and styling products — including a long-awaited OLAPLEX treatment — make salon-level results attainable in your bathroom. Meanwhile, new complexion perfectors by Chanel and Charlotte Tilbury keep makeup-smudging sweat and oil at bay. And even if you’re not headed back to school this September, something about summer just begs for a personal reinvention — made all the easier by new main character-worthy fragrances.

Ahead, the very best new beauty products of July.

July 2023 Hair Launches

Best New Hair Gloss

Dae Stargloss Shine Hair Gloss Treatment

Stargloss Shine Hair Gloss Treatment

Wanting shiny, frizz-free hair with extra moisture for all-over smoothness? That’s not shooting for the stars — it’s totally attainable with Dae’s latest launch. Just shellack dry hair in the fruity-smelling cream before jumping in the shower, let it sink in for about 20 minutes, then rinse it out. | Pros: Easy to add to routine; multiple benefits | Notable Ingredients: Prickly pear seed oil; moringa seed oil; shea butter |

Best New Hair Growth Treatment

Better Not Younger Superpower Thickening Hairpatches

Better Not Younger

Superpower Thickening Hairpatches

The futue really is now, huh? In one of the most exciting product innovations of the entire year (maybe longer, actually), these pimple patch-style adhesive stickers require just 15-20 minutes of hands-free use to stimulate hair growth. Suitable for all hair types and textures, the patches work though a transdermal infusion of growth-encouraging ingredients — the stickers keep them from absorbing, effectively mainlining the formula right where it’s needed most. | Pros: Clinical study-backed results; mess-free | Notable Ingredients: Capixyl, red ginseng; centella asiatica |

Best New Hair Masques

RANAVAT Mighty Majesty Glossing Hair Masque

Mighty Majesty Glossing Hair Masque

The only thing better than a grade-A, multipurpose hair mask is one you can do right in the shower. RANAVAT’s newest addition saturates hair in their proprietary Veda4 Bond Strengthening Complex, designed to strengthen strands and reduce breakage, while adding tons of shine with a trasparent henna glaze. Designed to be used after shampooing and conditioning, it’s about to become your favorite step in your “shower cocktail.” | Pros: Easy to use; boosts strength and shine | Notable Ingredients: Veda4 Bond Strengthening Complex; hyaluronic acid; lotus flower water |

EVA NYC Lift Off Volumizing Hair Mask

Lift Off Volumizing Hair Mask

It’s an impressive feat to provide instant moisture, thicken strands, and boost volume in just 10 minutes, but that’s kind of the Eva NYC way. Coating hair in a light protective layer that offers both immediate and long-term hydration benefits, the mask is a new shower staple. | Pros: Only 5-10 minutes required | Notable Ingredients: Linden bud; wild berries; honey locust seed |

Best New Hair Serum

RŌZ Milk Hair Serum

Milk Hair Serum

Celebrity hairstylist Mara Roszak knows a thing or two about healthy, shiny hair. She even used this new Milk Hair Serum from her line on Zoe Saldaña just ahead of her big, 10-inch chop. The leave-in serum’s lightweight formula is loaded with a hydrating blend of proprietary favorites and hyaluronic acid for a smoothness, shine, and an ideal moisture balance that helps with blowdrying and extending the life of styles overall. | Pros: No rinse required; suitable for all hair types | Notable Ingredients: In-house BotaniComplex; red algae extract; panthenol |

Best New Scalp Treatment

Crown Affair The Calming Scalp Serum

The Calming Scalp Serum

By now, everyone knows that scalp care is directly linked to strong, healthy hair. But if you deal with a dry, sensitive, or even flaky scalp, a little extra TLC is essential. Crown Affair’s newest serum is designed for exactly those issues, formulated to soothe and calm irritation, reduce redness and eliminate flakes by reinforcing the all-important scalp moisture barrier. | Pros: Suitable for all hair types | Notable Ingredients: Hyaluronic acid; aloe vera; tea tree oil |

Best New Pomade

Goldie Locks Flyaway Fix Hydrating Pomade Stick

Flyaway Fix Hydrating Pomade Stick

The slicked bun trend is still going strong, and this downright adorable little pomade stick from Goldie Locks makes them impressively easy to style. The hydrating blend of ingredients lays frizz and flyaways down flat against the hair for a sleek, Photoshopped look — without any crunch or hardness. | Pros: Strong, gentle hold; suitable for all hair types | Notable Ingredients: Prickly pear; agave; cupuaçu |

Best New Shampoo

L'Oréal Paris EverPure Silver Care Sulfate-Free Shampoo

EverPure Silver Care Sulfate-Free Shampoo

To truly maximize just how stunning silver hair is, a little extra TLC is necessary. L’Oréal Paris’ new Everpure line focuses on softening and toning gray and silver hair for a smooth, full-looking finish. | Pros: Suitable for all hair types; volumizing | Notable Ingredients: Glycerin; citric acid |

Best New Styling Spray

OLAPLEX Volumizing Blow Dry Mist

Volumizing Blow Dry Mist

Salon-level bounce and body doesn’t have to mean heat damage. OLAPLEX’s new, long-awaited blowout mist speeds up blow-dry time, shields hair against heat up to 450 degrees, and helps lock in your style to make it last all day and even into the next — without added weight or stickiness. | Pros: Protective; preserves styling | Notable Ingredients: Jackfruit polysaccharides; bamboo extract lipopeptides; pea peptides |

July 2023 Makeup Launches

Best New Concealer

Make Up For Ever HD Skin Smooth & Blur Undetectable Under Eye Concealer

Make Up For Ever

HD Skin Smooth & Blur Undetectable Under Eye Concealer

If you’re ready to try out the viral ombré concealer hack, start here. Make Up For Ever’s freshly-formulated spin-off of their best-selling concealer comes in a wide range of shades specifically tailored to brightening, smoothing, and perfecting the delicate eye area. Regardless if your issues include dark circles, redness, or fine lines, there’s an undertone made to help. | Pros: 20 undertones available; lightweight feel | Notable Ingredients: Jojoba oil; hyaluronic acid; snow mushroom |

Best New Brow Gel

Jason Wu Beauty Thick & Fluffy Brow Gel

Jason Wu Beauty

Thick & Fluffy Brow Gel

Thick and fluffy indeed — just a quick coat of Jason Wu’s latest launch and brows are pumped up to the max. The secret is in the fiber-building formula that pumps up volume and the tiny, hyper-precise spoolie that makes sure no brow hairs are left behind. | Pros: Five distinct shades; non-sticky | Notable Ingredients: Beeswax; mineral oil |

Best New Compact

MOB Cream Clay Bronzer

Cream Clay Bronzer

Really, the realistic-looking, hyper-blendable bronzer housed in this square-shaped compact is only part of the story. The real news of note with MOB this month is their totally new, sustainable packaging that turns into dirt in just a few weeks. Pop the avocado-powered bronzer out of the box and into a reusable palette, then let the biodegradable technology do its thing. | Pros: Earth-friendly; not harmful to existing soil | Notable Ingredients: 100% PET or PP, and 50-100% PCR material |

Best New Skin Tint

Bobbi Brown Vitamin Enriched Hydrating Skin Tint SPF 15 with Hyaluronic Acid

Bobbi Brown Cosmetics

Vitamin Enriched Hydrating Skin Tint SPF 15 with Hyaluronic Acid

Summer’s remaining weeks are going to be fun, but undeniably brutal thanks to the heat. If a full-fledged foundation feels too heavy, turn to Bobbi Brown’s latest. The lightweight skin tint is infused with many of the same complexion-friendly favorite ingredients as the brand’s best-selling creams, but this contains enough pigment for a tone-evening finish plus a bit of SPF for added protection. | Pros: 18 available shades; sweat-proof | Notable Ingredients: Provitamin D; cactus flower; vitamin E complex; hyaluronic acid; shea butter |

Best New Lip Color

Saint Jane x Favorite Daughter Luxury Lip Oil Duo

Saint Jane Beauty

Saint Jane x Favorite Daughter Luxury Lip Oil Duo

It has to be said: the very best lip products are the ones that combine form with function for color, definition, and hydration. The Saint Jane x Favorite Daughter collaboration is a true dream team, a curation of beloved Luxury Lip Oil shades by Sara and Erin Foster. | Pros: Pigmented; skin care-style formula | Notable Ingredients: Vitamin C; chamomile; jojoba oil |

Best New Mascara

1 Coat WOW! Extra Volumizing and Lifting Mascara

1 Coat WOW! Extra Volumizing and Lifting Mascara

One and done? Sounds perfect for summer. Huda Beauty’s new lash-amplifying mascara requires just one coat for major volume, length, curl, and wow factor — no need to spend any of your precious day layering it on or struggling with glue-covered falsies. | Pros: Smudge-free formula; clinically-backed results | Notable Ingredients: Sunflower seed wax |

Best New Primer

Chanel La Base Matifiante

La Base Matifiante

The ultimate first step of any flawless makeup look, Chanel’s new primer shellacs the skin with a soft matte cast designed to lightly blur, offer extra grip, and even add moisture back into the complexion with a host of classic ingredients. | Pros: Non-drying matte finish | Notable Ingredients: Hyaluronic acid; blue micro-algae |

Best New Makeup Brush

Real Techniques Miracle 2-in-1 Powder Puff & Makeup Blender

Real Techniques

Miracle 2-in-1 Powder Puff & Makeup Blender

A miracle indeed. Doubled-ended and tapered for extreme precision, Real Technique’s powder puff is designed to hone in on hard-to-reach places like around the nose. Pair it with loose powder for an airbrushed effect, or just use the flat-packed middle portion to blend and set creams. | Pros: Multi-use; dual-ended |

July 2023 Skin Launches

Best New Serums

Dr. Whitney Bowe Beauty Asta C Vitamin C Age Defense Serum

Dr. Whitney Bowe Beauty

Asta C Vitamin C Age Defense Serum

Vitamin C is so important even in its most basic form — which makes Dr. Whitney Bowe’s newest supercharged launch more like an absolute essential. It’s far from the standard-issue C serum, boasting a formula packed with new, refined versions of the vitamin tempered with additional antioxidants for maximum potency and stability within the tube. Gentle enough to use morning and night, the serum targets fine lines, discoloration, brightness, and overall skin health by fighting off free radical damage. Undoing any visible effects of all that summer fun starts...now. | Pros: Clinically-backed results; especially stable | Notable Ingredients: Ethyl Ascorbic Acid; tumeric |

Allies Of Skin Multi Peptides & GF Advanced Lifting Serum

Multi Peptides & GF Advanced Lifting Serum

Prepare for lift off with Allies Of Skin’s high-tech serum, targeting fine lines and elasticity loss in particular. The brand’s proprietary peptide complex works to smooth the look of wrinkles and plump up sagging skin, while their in-house blend of growth-factor actives fortifies the moisture barrier. | Pros: Clinical trial-backed results; safe for sensitive skin | Notable Ingredients: MSM compound; copper lysinate |

Best New Eye Treatment

TONYMOLY Intense Care 24k Snail Eye Serum Ball

Intense Care 24k Snail Eye Serum Ball

A million-dollar look starts with bright eyes. TONYMOLY’s brilliantly-engineered pen-style serum roller deposits the brand’s signature snail secretions (plus cica, ceramides, and collagen) directly onto the delicate area, simultaneously working to de-puff and soothe thanks to the cool metal tip. | Pros: Comfortable application | Notable Ingredients: Niacinamide; snail secretion filtrate; collagen; cica |

Best New Skin Care Set

Tatcha x Slip Silken Dreams Duo

Tatcha x Slip Silken Dreams Duo

A dreamy new collaboration from Tatcha and Slip gives beauty sleep a whole new meaning with this value set that pairs a powerful new serum with a celebrity-favorite secret. While Tatcha’s Silk Serum smooths fine lines as a retinol alternative, Slip’s high-grade silk pillowcase keeps skin and hair from tugging and tearing — in clinical trials, it helps with texture, smoothness, lines, and even glow. As a bonus, the partnership has a charitable component, giving back proceeds to women- and children-focused initiatives. | Pros: Limited-edition; bundle pricing; fundraising aspect | Notable Ingredients: Pure silk; cranberry extract |

Best New Cleanser

ILIA The Cleanse Soft Foaming Cleanser + Make Up Remover

The Cleanse Soft Foaming Cleanser + Make Up Remover

ILIA’s pivot to introduce more skin care into its line of best-selling makeup products is a dream come true for clean beauty fans. The gentle, complexion-clearing cleanser features just a handful on ingredients in the entire formula, all carefully chosen to eliminate buildup and debris left behind by makeup, sunscreen, and the daily grind. | Pros: Maintains pH balance; non-stripping; clinically backed | Notable Ingredients: Hydrating sugar complex; plant-based surfactants |

Best New Exfoliant

ReVive Enzyme Essence Daily Resurfacing Treatment

Enzyme Essence Daily Resurfacing Treatment

Technically, RéVive’s new soon-to-be best-seller is an essence. But in practice, it’s much more like a revitalizing exfoliant, albeit one that doesn’t strip or stress skin. Papaya, pineapple, and cranberry enzymes use natural acids to clear away old skin and general grime for a refreshed, smoothed-out texture, while hydrating agents like botanical oils add moisture (and therefore softness and elasticity) right back in. | Pros: Gentle enough for daily use | Notable Ingredients: Fruit enzymes; squalane; jojoba seed oil |

Best New Skin Mist

Charlotte Tilbury Charlotte's Magic Hydrator Mist

Charlotte Tilbury

Charlotte's Magic Hydrator Mist

Inspired by oxyegn facials, you might have already seen the power of Charlotte Tilbury’s new skin mist all over Couture Week. She and niece Sofia have been using it on all sorts of high-profile models, both over makeup and on its own, for a heat-beating, refreshing jolt of hydration. | Pros: Clinical trial results; lightweight | Notable Ingredients: Hyaluronic acid; Kombu extract |

July 2023 Body Care Launches

Best New Fragrances

Henry Rose Boys Of Summer Body Spray

Boys Of Summer Body Spray

It’s the perfect solution for the long, hot days still ahead. While Boys Of Summer — along with the two other scents from Henry Rose’s just-released collection — is as complex, rich, and unforgettably intricate as any full-fledged parfum, but feels light-as-air and situationally versatile in body spray form. Made without alcohol or system-disrupting ingredients, it’s the scent of summer distilled down into a fine mist. | Pros: Large bottle; lighter version of fragrance | Key Notes: Pink pepper; vetiver; patchouli heart |

Kayali The Wedding Silk Santal | 36

The Wedding Silk Santal | 36

Brand founder Mona Kattan named this unforgettable scent after her own silk wedding dress, but the luxe notes of sparking Champagne, sandalwood, and white freesia make it a beautiful fragrance even for those not exchanging vows this year. | Pros: Layer-able; summery notes |

Best New Body SPF

vertra Coconut Vanilla Body Spray SPF 50

Coconut Vanilla Body Spray SPF 50

Vertra was listening to everything you wanted in a body sunscreen when building this new aerosol spray. It’s got a trace of the most summery, nostalgic coconut and vanilla scent, quickly dries down clear, and keeps you clear of UVs even while swimming. | Pros: Skin care ingredients included, too; fast-drying | Notable Ingredients: Avobenzone, octisalat, octocrylene, avocado oil; aloe |

Best New Body Oil

Caudalie Moisturizing Fig Body Oil Elixir

Moisturizing Fig Body Oil Elixir

Elixir is probably the most apt description for this glow-inducing formula. Summer is all about showing some skin, and Caudalie’s fig-powered (and scented) body formula shellacks it all in a glossy layer of antioxidant-rich hydration that penetrates the surface for next-level nourishment. | Pros: Absorbs quickly; compounded benefits; great scent | Notable Ingredients: Prickly pear oil; grape seed oil; argan oil |

Best New Body Cream

54 Thrones Barrier Repair Cloud Body Cream

Barrier Repair Cloud Body Cream

Get lost in every aspect of 54 Throne’s decadent new body cream, starting with the totally bewitching (and very summery) vanilla-honey scent. By the time you’re done inhaling the just-sweet-enough fragrance, you’ll notice the peptide-rich cream has already sank into your skin, flooding it with collagen-stimulated sodium hyaluronate. | Pros: Non-greasy; moisture barrier-fortifying | Notable Ingredients: Hyaluronic acid; sodium hyaluronate; resurrection plant |

Best New Nail Polish

OPI Nail Lacquer in Hi Barbie!

Nail Lacquer in Hi Barbie!

It’s officially the Summer of Barbie, and it’s crucial to be prepared. Just in time for the movie’s arrival in theaters, OPI teamed up with Mattel for a curated collection of doll-inspired pinks that will look just as chic at Oppenheimer as they will at Barbie. | Pros: Limited-edition |

This article was originally published on July 8, 2023