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The Best New Beauty Products Of February 2024 Are All About Late Winter Trends

Swoon.

Updated: Feb. 25, 2024

Originally Published: Feb. 18, 2024

Caliray concealer models posing

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There’s more than just love in the air this month. With all the excitement from award show season and back-to-back fashion weeks around the world, there’s so much to enjoy about late winter — and the best new beauty products of February 2024 make the whole 29-day stretch a little sweeter. The Leap Year just means more time to experiment with those TikTok hair tutorials you have saved, try out an intriguing new eyeliner technique, or give skin some extra pampering against the cold temperatures and snowy weather. Some beloved brands are back with fresh additions to best-selling lines, while others are rolling out limited-edition releases, and still more are unveiling soon-to-be instant classics that you’ll wonder how you lived without.

If it’s padding out a head-to-toe routine for maximum hair and skin health, there are restorative new products from Virtue and Sulwhasoo that make it easy to help rehab winter-ravaged everything. If you’re feeling good about your current regimen, there’s always room to branch out with luxe new lipsticks from Clé de Peau that sparkle and shine in the light, along with a warm bronzer — from the just-launched DUNDAS Beauty — that makes it easy to fake a vacation glow even as the sun sets at 4 p.m.

Ahead, explore the best new beauty products of the month.

February 2024 Skin Care Launches

Best New Firming Cream

Shiseido Vital Perfection Uplifting and Firming Advanced Cream

Vital Perfection Uplifting and Firming Advanced Cream

If it’s an age-defying look you’re after, the minds at Shiseido have you covered with the newest version of the brand’s best-selling Uplifting and Firming Advanced Cream. By applying a small amount of the moisturizer every morning and evening, consumer trials indicate you should start to see firmer, plumper, more lifted skin in about two weeks. | Pros: Safe for all skin type; suitable for twice daily application | Notable Ingredients: Ginseng root extract; safflower seed oil blend |

Best New Serums

SkinCeuticals Cell Cycle Catalyst

Cell Cycle Catalyst

Designed to help catalyze and accelerate cell turnover, SkinCeutical’s newest serum actually helps every product you apply after it penetrate deeper and work more effectively. It all comes down to the formula’s blend of acids, including 1% taurine for added antioxidant benefits. | Pros: Suitable for all skin types; can be applied morning and evening | Notable Ingredients: Phytic acid; mandelic acid; lactic acid |

Omorovicza Queen Serum

Omorovicza’s latest was truly made with the royal treatment in mind. The wrinkle-targeting serum is gentle and safe enough for all skin types to use — even during the day — but clinical trials show it can help restore line depth within the first half-hour of use. | Pros: Fast-acting benefits; suitable for sensitive skin | Notable Ingredients: Mediterranean microalgae; Lithops stem cells |

Best New Skin Balm

Danessa Myricks Beauty Yummy Skin Moisture Repair Balm Serum

Danessa Myricks Beauty

Yummy Skin Moisture Repair Balm Serum

Stressed winter skin is practically crying out to Danessa Myricks’ new balm-to-serum moisturizer, loaded with soothing, protective ingredients that feel like a spa day in and of themselves. Sweep some on and watch how it melts into the skin near-immediately, leaving behind a dewy — never greasy — finish. | Pros: TSA-friendly; calming | Notable Ingredients: Centella asiatica; blue tansy flower extract; hyaluronic acid |

Best New Lip Treatment

BYROE Black Cherry Plump Lip Oil

Black Cherry Plump Lip Oil

The alluring, juicy red shade is only part of the story with this luxe lip treatment. Formulated with nourishing, natural oils and a special hyaluronic acid complex, it actually plumps lips as well as restore moisture — and then yes, there is the beautiful, just-bitten color left behind. | Pros: Upcycled ingredients; long-lasting nourishment | Notable Ingredients: Vegan collagen; black cherry; jojoba oil; sunflower seed oil |

Best New Mask

Sulwhasoo First Care Activating Mask

First Care Activating Mask

Designed to fit the contours of the face for comfortable and effective application, these feather-soft masks are all soaked in Sulwhasoo’s signature First Care Activating Serum VI. The proprietary blend floods the skin with hydration for a plumped, healthy look perfect for big events. | Pros: Easy to wear; concentrated serum dosage | Notable Ingredients: Ginseng |

February 2024 Hair Care Launches

Best New Hair Serum

Serum Énergisant Leonor Greyl

Serum Énergisant

Fact: over 56 million Americans are dealing with thinning hair or hair loss, and the beauty industry is finally catching up with innovative new products to help. Lenor Greyl’s new serum starts with the scalp, using an energizing blend of rosemary extract, maca, and green tea to stimulate growth. According to consumer studies, in just 15 days, users notice a difference. | Pros: Scalp health-focused; fast-acting | Notable Ingredients: Rosemary extract; Indian gooseberry; maca extract; green tea |

Best New Dry Shampoo

Dae Fairy Duster Volumizing Dry Shampoo Powder

Fairy Duster Volumizing Dry Shampoo Powder

It’s the perfect dry shampoo even for those who hate dry shampoo. Rather than a cloud-like aersol blast, Dae’s latest launch is soft, finely-milled botanical powder that even spreads through the hair to aborb excess oil and add a little extra volume. Disperse the sweet, citrusy dry shampoo with your hands or use the brand’s specially-designed brush. | Pros: Non-aerosol; talc-free; great scent | Notable Ingredients: Mojave yucca; pickly pear seed oil |

Best New Hair Serum

Virtue Damage Reverse Hair Serum

Damage Reverse Hair Serum

The science behind Virtue’s new leave-in is mind-blowing. Hair-identical proteins fill in keratin breakage gaps to strengthen strands, reduce frizz, and mitigate future damage. The best part? It’s so lightweight, it doesn’t even feel like you’re wearing product. | Pros: Immediate and compounding benefits; doesn’t weigh hair down | Notable Ingredients: Tremella mushroom polysaccharide; Alpha Keratin 60ku® |

Best New Conditioner

Revitabond Restoration Conditioner

Revitabond Restoration Conditioner

Saturating hair with the butteriest, creamiest conditioner formula, this launch is actually part of ACURE’s wider (and just as new) Revitabond line. For stressed-out, damaged hair, it’s a must — not only does it lock in hydration, but it forms an amino acid “shield” that helps guard against breakage. | Pros: Protective; easy, pump-style packaging | Notable Ingredients: Cocoa butter; L-Arginine |

February 2024 Makeup Launches

Best New Concealer

Caliray Hideaway Brightening + Hydrating Under Eye Color Corrector Concealer

Hideaway Brightening + Hydrating Under Eye Color Corrector Concealer

Caliray’s new multitasking concealer does so many different things at once that it’s a true wonder it still feels so weightless on delicate under-eye skin. The serum-like consistency adds hydration and light-reflecting shine to the area, utilizing an assortment of undertones to counteract dark circles and the look of fine lines. | Pros: Lightweight; color-correcting vs. camouflaging | Notable Ingredients: Peptides; crushed pearls |

Best New Bronzers

Cloud Paint Bronzer

Cloud Paint Bronzer

For years now, Glossier’s Cloud Paint blushes have been synonymous with that coveted, watercolor-like second skin look. Now, the brand is expanding the range with a new line of bronzers that are just as natural-seeming and easy to blend. Available in five adaptable shades, it yields the most realistic sun-flushed effect. | Pros: Blendable with fingers; natural look | Notable Ingredients: Collagen; mica; glycerin |

DUNDAS Beauty Bronzer Anonymous - Step 2

Bronzer Anonymous - Step 2

There is so much to love about the launch of DUNDAS Beauty, the new cosmetic devision of the beloved fashion line. It was created in collaboration with makeup titans Anastasia and Claudia Soare, designed for easy application. This bronzer, for instance, is available in a wide range of shades and buffs out beautifully with brushes and fingers alike. | Pros: Good shade selection; non-chalky formula | Notable Ingredients: Talc; silica; mica |

Best New Lipstick

Cle de Peau The Precious Lipstick

The Precious Lipstick

Precious indeed — Clé de Peau’s latest lipstick took a full seven years to develop, and it shows in the rich formula. Each of the six available shades is infused with 24-karat gold powder for impossible shine, with skin care-grade ingredients to nourish lips, too. | Pros: Smooths lips; long-lasting color | Notable Ingredients: Gold; argan oil; vitamin E |

Best New Eye Palette

Chantecaille Sea Turtle Eyeshadow Trio

Sea Turtle Eyeshadow Trio

Chantecaille’s annual limited-edition palettes are always incredible, but the Sea Turtle collection is a perfect way to soft launch spring. The shimmering trio’s eyeshadows are available in warm and cool toned varieties, with proceeds supporting sea turtle conservation. | Pros: Small and travel-friendly; easy-to-blend formula | Notable Ingredients: Talc; mica; corn starch |

February 2024 Body Care Launches

Best New Fading Treatment

FUR Dark Spot Vanish Patch

Dark Spot Vanish Patch

The timing of FUR’s newest arrival couldn’t be better. With just a few months ‘til another skin-baring summer is upon us, there’s tons of time to fade dark spots left over from ingrown hairs and body blemishes with these deeply-penetrating patches. They’e equipped with itty-bitty microdarts to start working beneath the surface immediately, leaving brighter, smoother skin behind. | Pros: Small for targeted treatment; works quickly | Notable Ingredients: Niacinamide; ginger root |

This article was originally published on Feb. 18, 2024