The Best New Beauty Products Of February 2024 Are All About Late Winter Trends


Originally Published: 
Caliray concealer models posing
We may receive a portion of sales if you purchase a product through a link in this article.

There’s more than just love in the air this month. With all the excitement from award show season and back-to-back fashion weeks around the world, there’s so much to enjoy about late winter — and the best new beauty products of February 2024 make the whole 29-day stretch a little sweeter. The Leap Year just means more time to experiment with those TikTok hair tutorials you have saved, try out an intriguing new eyeliner technique, or give skin some extra pampering against the cold temperatures and snowy weather. Some beloved brands are back with fresh additions to best-selling lines, while others are rolling out limited-edition releases, and still more are unveiling soon-to-be instant classics that you’ll wonder how you lived without.

If it’s padding out a head-to-toe routine for maximum hair and skin health, there are restorative new products from Virtue and Sulwhasoo that make it easy to help rehab winter-ravaged everything. If you’re feeling good about your current regimen, there’s always room to branch out with luxe new lipsticks from Clé de Peau that sparkle and shine in the light, along with a warm bronzer — from the just-launched DUNDAS Beauty — that makes it easy to fake a vacation glow even as the sun sets at 4 p.m.

Ahead, explore the best new beauty products of the month.

February 2024 Skin Care Launches

Best New Firming Cream

Best New Serums

Best New Skin Balm

Best New Lip Treatment

Best New Mask

February 2024 Hair Care Launches

Best New Hair Serum

Best New Dry Shampoo

Best New Hair Serum

Best New Conditioner

February 2024 Makeup Launches

Best New Concealer

Best New Bronzers

Best New Lipstick

Best New Eye Palette

February 2024 Body Care Launches

Best New Fading Treatment

This article was originally published on