Summer Fun Never Has To End With These Dreamy New Beauty Products

Salt air season.

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Courtesy Of Kjaer Weis Beauty
Kjaer Weiss Beauty cream bronzer models in the sunlight
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Everyone’s on the same page, right? Summer 2023 really did fly by at breakneck speed. Over the next few weeks, watch as commercials for bubbly rosés and tropical-toned nail polish get replaced by those dreaded back-to-school ads — even if you’re many years past graduation, the Sunday-night feeling of mid-August is a universal one. Fortunately, the fun doesn’t have to end just because summer is. August’s best beauty launches are closing the season out in style, full of reasons to be excited about fall’s impending arrival and the present moment alike.

The month’s been an especially busy one for new hair, makeup, skin, and body care launches. Plenty are supercharged versions of all-time classics, like the just-reformulated update to Shiseido’s best-selling eye cream. Others, including Tracee Ellis Ross’s robust new PATTERN Beauty scalp serum, are the sort of soon-to-be staples you’ll wonder how you ever lived without. Of course, some of the very best products overall are the ones that perform like an everyday workhorse, but can still be used for all the fun, viral trends dominating social media right now — most of the products here fit the bill, too.

Ahead, the very best new beauty products of August, with new additions added weekly as they roll out at retailers.

August 2023 Skin Launches

Best New Serums

Best New Lip Treatment

Best New Day Cream

Abeille Royale Honey Treatment Day Cream
Straight out of Guerlain’s in-house bee lab comes one of the most innovative day creams in recent memory. Harnessing the distinct powers and properties of four different types of honey and one royal jelly, the moisturizer works to target collagen loss and the signs of aging to which it contributes. | Pros: Ethically-sourced ingredients; refillable packaging | Notable Ingredients: Black bee honey |

Best New Makeup Remover

Best New Retinoid

Best New Essences

Best New Face Creams

Best New Eye Cream

August 2023 Makeup Launches

Best New Concealer

Best New Mascaras

Best New Bronzer

August 2023 Hair Launches

Best New Volumizer

Best New Shampoo

Best New Scalp Treatment

Best New Heat Protectant

Best New Hairspray

August 2023 Body Launches

Best New Fragrances

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