The Zoe Report

2.25.2024

Sarah Y. Wu

Sarah Y. Wu is a freelance beauty editor, copywriter, and consultant based in Berlin, Germany. She’s written for digital outlets including Glamour, Teen Vogue, Byrdie, Marie Claire, Women’s Health, Refinery29, and Forbes, where she’s a senior contributor. She’s also been the behind-the-scenes voice for some of your favorite brands: from freelance editorial creative director at Milk Makeup, to copywriter for Glow Recipe, Dermstore, Color Wow, Interparfums, Zoeva, and Elektra Health.

To push for change in the industry, she’s consulted on diversity and inclusion initiatives with Backstory Consulting and independent brands. Previously, she was the Beauty Features Editor at Teen Vogue, where she helped introduce the brand’s annual Acne Awards franchise and launched the publication’s first-ever Asian Pacific American Heritage Month package.

When she’s not typing a million words a minute, she enjoys slathering her face in serum-moisturizer-SPF sandwiches and showering herself in baked goods. See more of her work at sarahywu.com or connect with her on Instagram @say.wu.

(Trial Run)

Nothing Makes My Skin Glow Like This K-Beauty Rice Mask

It’s basically my on-call esthetician.

By Sarah Y. Wu

(Skin)

Inflammaging Is The Latest Focus In Skin Aging

Dermatologists explain why you should care.

By Sarah Y. Wu

(Trial Run)

Victoria Beckham’s Vast Lash Mascara Is The Only One That Doesn’t Smudge On Me

It’s almost too good to be true.

By Sarah Y. Wu

(Trial Run)

I Tried This $600 At-Home Laser & Canceled My Filler Appointment

Smoother, firmer skin with the press of a button.

By Sarah Y. Wu

(Trial Run)

This New K-Beauty Serum Is My Secret To Bouncy Skin

It’s a triple threat.

By Sarah Y. Wu

(Trial Run)

I’ve Tried Hundreds Of Face Oils, But Le Prunier’s Is The First I Actually Like

No grease. Just glow.

By Sarah Y. Wu

(Skin)

Your Skin Care Changes as You Age — Should Your Sun Care, Too?

What to do if SPF 30 is no longer cutting it.

By Sarah Y. Wu

(Treatments)

The Latest Filler Trend Is All About Proportions

Enter facial balancing.

By Sarah Y. Wu

(Treatments)

Yes, You Can Dissolve Your Facial Filler – But There's A Catch

Dermatologists explain.

By Sarah Y. Wu

(Trial Run)

This New K-Beauty Serum Is Like a Multivitamin for My Face

The glow is real.

By Sarah Y. Wu

(Fragrance)

The Fragrance Industry Lacks Black Perfumers — This Founder Is Out To Change That

Chavalia Dunlap-Mwamba on scent memory & blazing a trail for Black women.

By Sarah Y. Wu