Sarah Y. Wu is a freelance beauty editor, copywriter, and consultant based in Berlin, Germany. She’s written for digital outlets including Glamour, Teen Vogue, Byrdie, Marie Claire, Women’s Health, Refinery29, and Forbes, where she’s a senior contributor. She’s also been the behind-the-scenes voice for some of your favorite brands: from freelance editorial creative director at Milk Makeup, to copywriter for Glow Recipe, Dermstore, Color Wow, Interparfums, Zoeva, and Elektra Health.
To push for change in the industry, she’s consulted on diversity and inclusion initiatives with Backstory Consulting and independent brands. Previously, she was the Beauty Features Editor at Teen Vogue, where she helped introduce the brand’s annual Acne Awards franchise and launched the publication’s first-ever Asian Pacific American Heritage Month package.
When she’s not typing a million words a minute, she enjoys slathering her face in serum-moisturizer-SPF sandwiches and showering herself in baked goods. See more of her work at sarahywu.com or connect with her on Instagram @say.wu.
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Dermatologists explain why you should care.
Victoria Beckham’s Vast Lash Mascara Is The Only One That Doesn’t Smudge On Me
It’s almost too good to be true.
I Tried This $600 At-Home Laser & Canceled My Filler Appointment
Smoother, firmer skin with the press of a button.
This New K-Beauty Serum Is My Secret To Bouncy Skin
It’s a triple threat.
I’ve Tried Hundreds Of Face Oils, But Le Prunier’s Is The First I Actually Like
No grease. Just glow.
Your Skin Care Changes as You Age — Should Your Sun Care, Too?
What to do if SPF 30 is no longer cutting it.
The Latest Filler Trend Is All About Proportions
Enter facial balancing.
Yes, You Can Dissolve Your Facial Filler – But There's A Catch
This New K-Beauty Serum Is Like a Multivitamin for My Face
The glow is real.
The Fragrance Industry Lacks Black Perfumers — This Founder Is Out To Change That
Chavalia Dunlap-Mwamba on scent memory & blazing a trail for Black women.