The Zoe Report

Lindsay Colameo

How The Old Guard Of Beauty Is Winning Over Gen Z, One Instagram Post At A Time

Once upon a time, in a world that existed before your do-anything smart phone (hard to believe, I know), beauty lovers would peruse drugstores and department stores to discover, test, and shop for new products from favorite mass market and luxury…
By Lindsay Colameo

L'Oreal Sells One Tube Of This Exact Mascara Every 5 Seconds

The Climb is our series that highlights a top-selling item from brands both established and buzzworthy. In these monthly features, you'll hear straight from the brands about the fascinating history of how one extra-special item exceeded expectations…
By Lindsay Colameo

Essie Sells 34 Bottles Of This Exact Nail Polish Shade Every Single Hour (!)

The Climb is our series that highlights a top-selling item from brands both established and buzzworthy. In these monthly features, you'll hear straight from the brands about the fascinating history of how one extra-special piece exceeded…
By Lindsay Colameo

Too Faced Better Than Sex Sells Every 7.5 Seconds — Here's Why

The Climb is our series that highlights a top-selling item from brands both established and buzzworthy. In these monthly features, you'll hear straight from the brands about the fascinating history of how one extra-special piece exceeded…
By Lindsay Colameo

How To Get The Most Out Of Your Injectables & Fillers — And Avoid Bruising

There are two types of people in this world: Those who jump for joy at the first mention of Botox or facial fillers, and those who at least pause at the idea of a needle coming within inches of their faces. For the needle-brave among us, injectables…
By Lindsay Colameo

Why The World Can’t Stop Buying Glossier Boy Brow

The Climb is our series that highlights a top-selling product from brands both established and buzzworthy. In these monthly features, you'll hear straight from the brands about the fascinating history of how one extra-special launch exceeded…
By Lindsay Colameo

How One Foundation Launch Changed The Entire Beauty Industry

The Climb is our series that highlights a top-selling item from brands both established and buzzworthy. In these monthly features, you'll hear straight from the brands about the fascinating history of how one extra-special piece exceeded…
By Lindsay Colameo

Why You Should Give Department Store Makeup Counters Another Shot

I’ll never forget my first trip to the department store makeup counter. It was my 12th birthday, and my mom took me to Bloomingdale’s for a special visit to a local Bobbi Brown artist. After 30 minutes, an arm full of swatches, and my first lesson…
By Lindsay Colameo

The World’s Most Popular Fragrance Is Exactly What You’d Think

The Climb is our series that highlights a top-selling item from brands both established and buzzworthy. In these monthly features, you'll hear straight from the brands about the fascinating history of how one extra-special piece exceeded…
By Lindsay Colameo

30 Holiday Gifts For Every Type Of Beauty Lover

In theory, finding a beauty gift is easy: Just do a quick search on Amazon or Sephora, and you’re basically scrolling the complete inventory of lipsticks, lotions, and perfumes from the North Pole. But whittling down the zillions of options to find…
By Lindsay Colameo

Tata Harper, Kat Von D, & Other Latina-Owned Beauty Brands To Shop This Season

As international influence continues to permeate the American beauty market, it's hard to ignore the passion, camaraderie, and confidence that radiates from Latina-owned beauty brands. It's as if there is an unspoken bond rooted deep in Latina…
By Lindsay Colameo

18 Gorgeous Beauty Gifts From Brands Owned By Women

It’s been almost a decade since Beyoncé reminded us who runs the world, and a generation of ambitious women have been admirably driving home the point louder than ever. Strangely enough, in an industry dominated by female consumers, many of the…
By Lindsay Colameo