Ulta’s February 2019 Makeup Arrivals Are An Eyeshadow-Lover’s Dream


A fresh new month means a whole lot of just-dropped beauty products to discover. And whether you actually need anything new or not, it's worth checking out Ulta's February 2019 makeup arrivals — because it's full of fresh launches from some cult-loved beauty brands that are bound to be great. Ready or not, you're about to be convinced that your makeup shelf could use a new eyeshadow palette (or two) from Ulta's latest offerings.

You've heard it before, and you'll likely hear it again, but Ulta's just-released February arrivals includes a ton of products you won't want to miss this month — especially if you're an eyeshadow aficionado. The beauty superstore's makeup section is now brimming with new-on-the-scene palettes from some of the most-loved brands, so if you've been looking for a reason to buy a new shadow set, this is it.

Makeup maximalists will love the multitude of maxed-out palettes that feature a range of this season's unexpected (but still super-wearable) shades, like Makeup Revolution's The Wants Eyeshadow Palette, $20. It boasts a total of 24 different shadows, which range from the creams, pinks, and tans you'd reach for day after day, to bolder shades like cranberry, purple, and peacock green for statement-making evening looks. Lime Crime's Venus XL 2 Pressed Powder Eyeshadow Palette, $58, offers up 18 shades, in a range of earthy tones like terracotta and of-the-moment muted colors like moss green and petal pink.

Those who tend towards more subtle, low-profile shadows will be equally pleased with February's latest palettes, which offer up low-maintenance must-haves that'll easily sub into your eyeshadow rotation. L.A. Girl's $10.99 The Nudist Eyeshadow Palette holds just the basics — from matte creams and tans to subtly shimmering chocolates and a jet black for building a smokey night-out eye. And NARS' buzzed-about Skin Deep Eyeshadow Palette, $59, includes 12 long-wearing satin, matte, and shimmer shades of taupe, on-trend rose gold, and warm brown to easily create smoldering day-to-night looks that still feel neutral.

Looking to try spring's pastel trend? Scoop up Essence's Never Give Up Your Daydream Eyeshadow Palette, $9.99 and new at Ulta. The set includes nine iridescent shades, from a baby blue to a bubblegum pink to a soft lime green, all daring and demure at once. Try lining lids with one of the pastel colors, or create a bolder look by sweeping a shade over your entire lid.

If you weren't intending to go in on any new beauty items this month, it's time to rethink that decision. Ulta's new eyeshadow arrivals are too good to pass up, and will have you prepped to create every trending look for the coming season. Shop some of the best new shadow palettes, below.

Makeup Revolution x The Emily Edit - The Wants Eyeshadow Palette



Everyday shades unite with unexpected colors like jewel-toned purples and peacock greens to create a palette with everything you'd ever want — hence the name.

Essence Yes Eye Can Eyeshadow Palette



Warm roses, neutral creams, and frosted pinks combine in a palette that can create day or night looks.

Lime Crime Venus XL 2 Pressed Powder Eyeshadow Palette



Earthy tones, while bolder than basic nudes, still feel relatively neutral. This 18-shadow palette can create subtle, or statement-making eyes.

L.A. Girl The Nudist Eyeshadow Palette



As the name suggests, this basic but essential palette has everything you'd need to go from simple daytime looks to more enhanced evening eyes.

Iconic London Online Only Loose Pigment Palette



Fans of metallic shadows need look no further than this set of six loose pigment shades — ranging from a copper penny color to a champagne gold.

NARS Skin Deep Eyeshadow Palette



NARS' latest palette can be used on eyes and brows, so consider it a multitasking must-have. The warm, super-pigmented shades create smoldering, sultry eyes with ease.

E.l.f. Cosmetics Rose Gold Eyeshadow Palette - Sunset



Snag this affordable palette to get in on the ongoing rose gold eyeshadow trend. The sultry shades are ideal for a more dramatic take on a rose gold smokey eye.

Essence Never Give Up Your Daydream Eyeshadow Palette



Pastels are back for Spring 2019, and this nine-shade set is your key to trying the throwback eyeshadow trend.

Milani Soft & Sultry Eyeshadow Palette



Fans of subtle, easy-to-wear shades will like this 12-shadow palette, which contains cool neutral colors for soft, romantic eyes.

LASplash Cosmetics Online Only Golden Gatsby Eyeshadow Palette



Six ultra-matte shades are paired with four ultra-foil shadow toppers, all cheekily named after cocktails and Gatsby-inspired terms. Girls' night out, anyone?