(Beauty)

The Insta-Famous Body Lotion That Has Users Raving

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At long last, you've swapped out every single product on your beauty shelf in accordance with the new season's requirements: Lightweight face hydrators have been replaced by richer versions, deep-conditioning treatments are there to keep your tresses in check, and glow-inducing skin care is ready to rid dry-weather dullness once and for all. It's time to snap that shelfie and post it to your Instagram. But wait — have you got a 'gram friendly body lotion in the mix? The best body lotions with pretty packaging are necessary buys, not only for your social feed but to keep skin dewy and soft all season long. Before you post, snag one of these photo-ready fan favorites.

It's not so often stated, but a good body lotion is seriously essential. People tend to focus on the face as far as skin care is concerned, but anyone who has slathered on an ultra-luxe, immediately hydrating lotion knows how incredible (and addictive) the feeling is — once you've got a great one, there's no way you can go on without it. And that's no more true than during the driest time of year, when skin needs an extra hand to stay soft and supple.

Thankfully, there's no shortage of fan-favorite formulas out there that don't just get the job done well, but look stunning on your vanity while they do it — and their Instagram popularity is proof.

These days, Nécessaire's ubiquitous The Body Lotion, $25, takes the cake as the most beloved body moisturizer on Instagram. You can hardly open up the app without spotting it on someone's shelf, and with good reason. It's a fragrance-free, quick absorbing, peptide-packed lotion that provides skin with a surge of vitamins and omega fatty acids, for immediately softer skin. Plus, its sleek, no-fuss tube makes for the perfect complement to any shelf aesthetic (including @thepouf Christina Grasso's bubble bath shelf situation, above).

Like a luxurious scent when you do your daily head-to-toe slather? Kai's Body Lotion, $38, is a long-time favorite thanks to its lightweight texture and revitalizing, invigorating scent, and Ouai's new Body Creme, also $38, is already racking up five-star ratings for its marine-inspired aroma and a rich texture that instantly melts into skin. One reviewer at Sephora even said it's practically a perfect dupe for La Mer's $275 Body Crème so you know it's on its way to shelfie fame. Either way, both come in simple, fresh packaging that'll go seamlessly with the rest of your skin care.

Cult-loved fragrance brands have their fair share of pretty body potions, too. Fans of Byredo will want to snag the $65 Rose of No Man's Land Body Lotion (if you've got the perfume, you already know this bottle will go great on your vanity), and Le Labo's "Santal 33" Hand and Body Lotion, $69, contributes an apothecary-like aesthetic thanks to its amber bottle. Or, opt for diptyque's Fresh Lotion, $60, which comes in a classic black and white bottle with a citrusy and floral scent and skin-conditioning oils.

Get that shelf ready for its close up and keep your skin comfy and soft all season with some of the prettiest body lotions out there, below.

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