Summer Fridays Added A Serum To Its Lineup & This Is Why You’ll Want It In Your Post-Summer Skincare Routine


When it comes to crafting an efficient skin care routine, you want your shelf to boast products that work hard so you don't have to. In essence, that means employing smart multi-taskers that can pull the weight of multiple products in a single step, effectively streamlining your time spent at the mirror each morning and night. And if you're looking for an industrious item that promises to deliver instantly brighter skin plus a more even, radiant complexion over time, look no further than Summer Fridays' new CC Me Serum. It's the brand's first foray into another skin care category, and it's here to prove that there's more to Summer Fridays than masks.

For its very first product outside of the incredibly popular, Instagram-friendly face masks that earned it cult-loved status, Summer Fridays wanted to formulate a hard-working serum that would tackle what its customer base wanted most. And as told to Allure, the brand's followers were interested in a product that would tackle hyperpigmentation and dark spots above all else, so founders Marianna Hewitt and Lauren Gores Ireland knew their Sept. 3 launch needed to show up and show out. With that mission in mind the brand-new CC Me Serum was born, and you better believe it's ready to work.

Summer Fridays new CC Me Serum, $64 and now available on the brand's site and at Sephora.com before landing in Sephora stores later this September, has arrived just in time to rehab your skin after admittedly too much fun in the sun this summer. It does so with a major dose of skin-brightening vitamin C in two different forms, which work together to target dark spots and hyperpigmentation (hello, sun damage) while amping up antioxidant protection to shield your skin.

Added to the mix are moisture-boosting squalane for instant healthy glow and a strengthened natural skin barrier, plus collagen via a peptide complex that promotes firmness, elasticity, and an overall more youthful appearance. A punch from soothing, inflammation-tackling botanicals like fruit and flower extracts, coffee, green tea, and clove round out the lightweight serum and ensure a more even complexion with every use.

Slide this fast-absorbing serum into your routine after cleansing and before applying moisturizer and SPF to get the glow-inducing ingredients to work as you go about your day. Simply apply a few drops to your face and neck and pat into skin until absorbed — soon enough your skin will be so bright you'll dare to go filter free in every selfie.

Ready to snag some of Summer Fridays newest serum for yourself? Shop it at Sephora, below.