Courtesy of Stila

Stila's New Hide & Chic Fluid Foundation Launches Aug. 11 With 30 Shades Of Long-Wear, Buildable Coverage

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For most, makeup application walks a fine line. You want to enhance your favorite features and maybe have some fun with a bold lip, eyeliner or big, look-at-me lashes, but in essence you more than likely desire to still look like, well, you. The secret to embracing, nay, celebrating the skin you're in? A perfect-match foundation that sets the tone by smoothing your complexion and blurring imperfections, in a last-all-day, comfort-wear formula that's nearly undetectable. And that's exactly what Stila's new Hide & Chic Fluid Foundation promises to deliver.

For Fall 2019, Stila has decided to get a bit stealthy. After a summer full of bold neon colors and more head-turning beauty trends, the cult-loved brand is betting on looks that help makeup lovers enhance their true beauty. And naturally, those kinds of looks start with stunning, smooth, skin that helps you put your best face forward. That's where the brand-new Hide & Chic Fluid Foundation comes in.

The newest addition to Stila's Fall 2019 line hits the brand's website on Aug. 11 before arriving at Sephora on Aug. 15, just in time for you to stock your beauty shelf ahead of the coming season. The Hide & Chic Foundation, $39, is its first super-lightweight fluid foundation that effortlessly blends into your face for a silky, breathable, second-skin finish. Instead of the cakey, heavy feel that other fluid formulas can have, Stila's fresh launch feels comfortable and cloud-like — with no chance for creasing or settling into fine lines.

Courtesy of Stila

Similar to the slew of other new liquid foundation launches recently hitting shelves, Stila's combines a vast range of shades with skin-loving, complexion-perfecting ingredients that work hard throughout wear to make your face look even better after you take your foundation off. Hide & Chic boasts 30 inclusive shades that span fair, light, medium, tan, and deep tones, with a satin-finish formula that allows for buildable coverage (so use this foundation for light imperfection-blurring on weekends and for fuller coverage during the work week or on date night).

The foundation is infused with plant collagen extract to boost skin firmness, baobab seed extract to strengthen skin against free radicals, and Irish sea moss for a rush of hydration — just shake the no-mess pump bottle before you apply to ensure all those complexion-perfecting ingredients are evenly distributed and ready to blend into your skin. And thanks to the moisture-rich, smoothing additions, the foundation is fit for wear through the day and night without falling prey to humidity. Expect skin that looks smooth, radiant, and above all, real.

Beauty sleuths, the search is off. Mark your calendars now to snag Stila's new Hide & Chic Foundation when it drops on Aug. 11.