If there's one beauty brand that should know its way around a foundation, it's Flesh. At its heart, the brand is about skin — celebrating it, enriching it, and complementing it. Which is why Flesh's new Pure Flesh Liquid Foundation mimics the look of your, well, natural flesh. Released Aug. 4 on Ulta's website and Aug. 5 on FleshBeauty.com, the brand's newest foundation is buildable, blendable, and features a skin-like finish.
And it just so happens to be packed with skin-friendly ingredients, as well. While the long-lasting, medium-coverage foundation is makeup product first and foremost, the $32 formula also contains a blend of hydrating aloe vera, glycerin, squalane, and sodium hyaluronate. This means that Pure Flesh really is suitable for skin types, as Flesh notes in the product description — whether your skin tends to be dry, oily, or somewhere in between. Flesh also threw a pomegranate extract into the mix, giving the water-based foundation an even lighter texture.
Additionally, clean beauty fans should also make sure to keep this launch on their radars. The Pure Flesh formula is made sans parabens, pthalates, and silicones, and features a completely fragrance-free, cruelty-free, and vegan formula. (You can read more about which makeup ingredients the brand uses — or makes certain to exclude — on Flesh's website.)
The Pure Flesh foundation shade range is impressive, too — and not just because it boasts a sweeping 40 shades. Somehow, the brand has made undertones something that's easy to understand (which is no small feat). Although the shades are broken down into multiple undertone categories like "Cool," "Warm," and "Neutral," the brand also includes key colors in the product description, such as the "Espresso" shade's "cool violet" undertone or "Sugar"'s "warm peach" undertone. After all, when you're buying foundation online, any extra description helps. (Your shade-matching game is going to be way easier if you've ever used Flesh's cult-favorite Thickstick foundation, too; Pure Flesh uses the same names and undertones.)
You can order your own bottle of Flesh's Pure Flesh foundation on the brand's website or on Ulta.com. More of a swatch-in-person shopper? You can also find the foundation in-store at Ulta locations. Ahead, the new Pure Flesh foundation.