Trends come and they go, and oftentimes it's just when you think they're definitely gone for good that they have a way of popping right back up again. Such is definitely the case for hair accessories like headbands, barrettes, clips, and the infamous scrunchie — the latter of which has proved it's back once again, with a slew of cool hair scrunchies available to suit a variety of styles an occasions. If you were of the camp that swore off the popular ponytail holder from decades past, this new generation of scrunchies is about to change your mind.
What is it that makes scrunchies so appealing? Aside from their obvious utility in keeping ponytails in place in a snap, they just seem to have a way of adding an extra something to any look. This rings especially true for the newest scrunchies sold by a slew of frequently shopped retailers, which are offering up the iconic hair ties in unexpectedly sleek prints, patterns, and fabrics.
And while scrunchies were previously relegated to jazzercise aerobics looks or super-casual weekend ensembles, you'll now find options that are decidedly more high-style than their predecessors. On Shopbop's site you can snag Jennifer Behr's chic scrunchies, like one rendered out of luxe black leather for $125 or on-trend leopard print, $98. They're an unexpected yet easy way to add another layer of elevation to any outfit — try tying hair back with the leather scrunchie while wearing a feminine cardigan and an animal print skirt for a polished look.
For upcoming holiday parties, keep hair out of your face by opting for a luxe velvet scrunchie in a rich, seasonally-appropriate color. It'll add the perfect amount of playfulness to keep party outfits from being overly refined. Snag Nation LTD's velvet scrunchie, $32, in a gorgeous aubergine shade, or Lelet NY's cheery and bright red velvet scrunchie, $80. Whether paired with an oversized sweater and denim or a party dress and glitzy heels, the look comes across with just the right amount of levity.
Another way to wear the look while still maintaining an elevated style is to opt for a satin or silk scrunchie. The sumptuous material not only looks expensive, it's also far less likely to damage your hair than typical hair ties thanks to its supple and snag-resistant nature.
DONNI's deep mustard yellow scrunchie, $38, is made from 100 percent silk and is an ideal color for complementing fall ensembles, while Slip's $39 silk large scrunchie set includes three hair-securing scrunchies in black, champagne, and pink so you can pair with just about any outfit. Try a sweet ballerina bun à la Karlie Kloss for an easy daily style that keeps strands in their place.
No matter your style, you're likely to find a scrunchie that's right for you among the numerous new takes on the hair accessory — even if you previously promised yourself you'd never wear one again after the '90s were over. Browse some of the best scrunchies available below to get in on the trend's big return.