Huda Beauty Has A New Lipstick Collection & It’s ‘90s Perfection

Huda Beauty

Every decade has its signature beauty looks that are instantly recognizable, and as far as the '90s are concerned a bold, super-pigmented lip in rich, moody matte colors instantly comes to mind. Supermodels, celebrities, and most likely, you and all your friends rocked the look back in the day — and everyone's recently been enjoying a resurgence of the trend. Huda Beauty's Power Bullet Matte Lipstick Throwback Collection is the latest launch to present a modern take on the gorgeous '90s matte lip, with a totally new formula that's way more comfortable than the one you wore in decades past.

Fans of Huda Beauty know the brand has an affinity for high-impact looks, and a knack for developing the products to help you achieve them. The cult-loved line's Power Bullet lipstick, for one, took over two years to develop and has a formula so intensely pigmented that it's earned a 4.9-star rating and countless gleaming reviews thanks to color payoff and all-day comfort. And just in case the dozens of colors already up for grabs weren't enough to choose from, Huda Beauty just expanded the range with its Throwback Collection, which blends the modern, innovative formula with 1990's style. Because everyone loves a good throwback, right?

Huda Beauty's Power Bullet Matte Lipstick Throwback Collection is now up for grabs on the brand's site and at Sephora, offering eight new shades with a very '90s sensibility. And just like the rest of the beauty brand's ground-breaking full coverage matte formula, these fresh hues, $25 each, pack a seriously pigmented punch in just a quick swipe. Plus, the plush matte formula feels practically weightless on lips and glides on like velvet without skipping or dragging for an even, soft finish that lasts.

The Throwback Collection's eight shades will immediately take you back to the iconic looks championed by '90s supermodels, with hues that range from the decade's hallmark rich, earthy browns and rosewoods to natural pinks and nudes. Try cool-toned chocolate brown hue Last Night for a sexy, sultry pout, or spice things up with Board Meeting, a cinnamon mocha shade. For a more subtle look, opt for Prom Night, a warm rose, or Girl's Trip, a cool nude-pink. Or, get a playful '90s lip with Dirty-Thirty, a striking purple-mauve. Whichever you choose, it'll apply effortlessly thanks to the innovative sculpted bullet that allows you to first line and then fill in your lips.

Ready to take your beauty routine back to the '90s? You'll totally nail the look with Huda Beauty's fresh new lipstick collection, below.