Follain Is Finally Launching A New Skincare Collection — & Its First Product Just Dropped

Follain Moisturizer Replenish + Protect is the first skin care launch from the clean beauty brand.

Getting caught without a rich, creamy moisturizer this season is a lot like stepping out for your morning commute without an umbrella on a day with a 100 percent chance of rain. The result of either obviously isn't ideal (though the dry conditions you'll find your skin in would be opposite that of rain-soaked clothes). And if you've yet to stock your shelf with a hydrating product that'll help avoid such a phenomenon on your face, consider the just-dropped Follain Moisturizer Replenish +Protect a worthy pick.

On Oct. 29, clean beauty purveyor Follain made a skin care launch that's unlike any it's had before — because this time, the drop is one created by the brand itself. After years of offering the best in clean beauty to its shoppers, Follain is upping the ante with the introduction of its very own line that's created with new-to-clean beauty consumers in mind. By combining familiar textures and thoughtful packaging with cutting-edge clean ingredients, the brand's hoping to demystify clean beauty once and for all.

And if you've been trying to move towards cleaner beauty products but have yet to find a creamy moisturizer you love, Follain's inaugural product in its Skincare Essentials range could become your new go-to.

Follain's Moisturizer Replenish + Protect, $32, arrives just in time to keep your complexion in top condition as the weather gets harsher, thanks to a handful of ingredients that are already beloved in the clean beauty world. You'll spot sodium hyaluronate (aka an ultra-effective form of hyaluronic acid), a blend of peptides, and even currently-buzzy bakuchiol on the ingredient list — all of which promise to plump, smooth, and keep skin hydrated. Squalane is included in the mix to boost brightness, and multitasking rosehip oil provides a dose of antioxidants, vitamins, and omegas to protect and refine skin.

All of these ingredients are blended together in a 100 percent non-toxic formula that's rich and long-lasting but quick to absorb (as confirmed by 90 percent of users in a 30-person panel), and packaged in a pump bottle that dispenses an ideal dose.

Currently without a complexion-loving moisturizer that's as clean as it is effective? Shop Follain's fresh drop below — and be on the lookout for more from the brand's new line in the coming months.