Beauty brands become popular for a multitude of reasons. Maybe their products sell at an accessible price point, perhaps the line focuses on Insta-worthy makeup essentials, or maybe it was bound to be buzzed about from the start because of its very famous founder. The latter surely applies to Rihanna's beauty brand, which was highly anticipated by fans and beauty-obsessives everywhere. Now, two years post-launch, Fenty Beauty's best-sellers prove that the singer-slash-makeup-maven has a serious knack for the business.
Rihanna's fan-favorite beauty line quickly made a name for itself thanks to its high-impact pigments, long-lasting wear, and incredibly diverse range of shades (an area that was lacking until Fenty Beauty's initial launch in 2017). Since then, every subsequent release has seemingly blown up upon release, and the brand's latest launch is no exception. The brand-new Pro Filt'r Instant Retouch Concealer is already counted amongst Fenty Beauty's best-sellers — so if you haven't scooped up your shade yet, you probably should now.
The super creamy, crease-proof concealer, $26, comes in 50 long-wear colors to coordinate perfectly with your shade of the brand's OG best-seller, the Pro Fil'tr Soft Matte Longwear Foundation, $34. Formerly available in 40 inclusive shades, the foundation upped its game with the concealer's launch and added another ten shades to the collection. And if you still weren't convinced by the best-selling status and wide range of colors for this concealer and foundation duo, consider the formulas' silky-smooth texture and photo-ready finish reason enough to give it a try.
The concealer's quick rise in popularity means it joins the ranks of other Fenty Beauty top-sellers, like its much-loved lipstick offerings. The brand's Stunna Lip Paint, $24, and Mattemoiselle Plush Matte Lipstick, $18, both make the best-seller list and offer two different ways to get a super-pigmented pout.
The former, a liquid lipstick, gives smooth, full-coverage color in one swipe, and dries to a super comfortable matte finish. (Try Uncensored, a universal red). And 24-shade Mattemoiselle provides a soft, creamy formula that feels just as good as it looks thanks to a weightless formula.
Fenty Beauty's Killawatt Freestyle Highlighter, $34, is unsurprisingly included amongst the brand's most-beloved buys, no doubt because of its intense color payoff and versatility. Use it like a traditional luminizer on the high points of your face, or swipe across your eyes and anywhere else you love a glowy look. It's listed on site as one of Rihanna's favorites, so it's gotta be good, right?
A slew of other seriously good products round out Fenty Beauty's top-sellers, from a skin-perfecting primer to a super-precise eyeliner — basically everything you need to perfect a Rihanna-worthy look. Keep scrolling to shop 10 of the brand's best-sellers below.
Fenty Beauty Pro Filt'r Instant Retouch Concealer
Creamy, crease-proof, and lightweight, Fenty Beauty's new long-wear concealer comes in 50 inclusive shades to coordinate with your ideal Pro Filt'r Foundation.
Fenty Beauty Stunna Lip Paint
This long-lasting liquid lip paint goes on smooth and dries to a comfortable matte finish that's packed with color. Try it in the shade Uncensored, a universal red.
Fenty Beauty Mattemoiselle Plush Matte Lipstick
Designed with all skin tones in mind, this range of 24 super-soft matte lipstick shades feels lightweight on lips — but packs a ton of intense pigment.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Lightweight but full-coverage, this longwear foundation has a comfortable soft-matte finish and comes in 50 inclusive shades.
Fenty Beauty Pro Filt'r Instant Retouch Primer
Apply this shine and pore minimizing primer ahead of your perfect shade of Pro Filt'r foundation for a super-smooth and longer lasting look.
Fenty Beauty Flyliner Longwear Liquid Eyeliner
Super-pigmented for the perfectly lined eye, this liquid eyeliner also features a long and flexible applicator tip so you can lay it on thick or nail a neat, precise line.
Fenty Beauty Gloss Bomb
This high-shine shimmery gloss comes in three shades, a soft pink, a rose gold, and a pearly white. Shea butter conditions lips so they feel as good as they look.
Fenty Beauty Killawatt Freestyle Highlighter
Nearly 950 glowing reviews can't be wrong — this luminous powder-cream hybrid highlighter promises long-lasting super-fine shimmer wherever you place it.
Fenty Beauty Cheek Hugging Highlight Brush
This highlighter brush is specially shaped to hug the curves of your cheeks, so you can achieve that contoured, luminous look with ease.
Fenty Beauty Invisimatte Blotting Powder
Take down shine and minimize pores with this invisible blotting powder. Keep it in your purse so you can use it on-the-go.