People say you can never have your cake and eat it too, and in most cases they're probably right. Especially when it comes to makeup, it's incredibly rare that a product delivers on every single promise of color payoff, natural complexion-loving ingredients, and actual all-day wear. However, there's a new skin-perfecting buy hitting shelves that may just shatter that saying once and for all. Benefit's new Boi-ing Cakeless Concealer provides full coverage that can help conceal and brighten anywhere on your face, with a weightless long-wear formula that won't ever flake or crease. It's the cake-free concealer you could never imagine, made possible.
Finding your holy grail beauty products is hard regardless of the category, but as far as concealer goes it can seem especially trying. Firstly, you want full coverage that matches seamlessly with your skin for an undetectable finish, but you'd also like a weightless, second-skin feel and a no-cake, no-crease formula that won't leave you looking unkempt by midday. Unfortunately, you've likely found that it's much easier said than done, and many concealers fall short of the task at hand. Benefit's newest buy, however, might just take the cake.
Now available on Benefit's website, Boi-ing Cakeless Concealer, $22, is its brand-new liquid concealer that checks every box. The full-coverage formula comes in 12 shades ranging from fair to deep, and features a lightweight, second-skin feeling — and the kicker, a cake, crack, and settle-free finish that stays in place for up to 24 hours. It's also waterproof, which means it's pretty much the end-of-summer beauty hero that'll help your makeup stay fresh despite sweltering temperatures.
The secret to such a weightless yet complete coverage concealer? Its silky formula relies on coated pigments that are incredibly concentrated, allowing for high color deposit in just a single swipe. Long story short, since you won't be layering on multiple coats of this seemingly magical product, it'll feel as if nothing's even there. Plus, it features an algae-derived ingredient that's known for improving skin's smoothness, for an even better complexion throughout wear.
Use it on dark under eye circles, blemishes, hyperpigmentation — anywhere you want to ensure a flawless finish. The fluffy cushion tip promises smooth, easy application that's targeted or all-encompassing by way of a curved side that hugs the natural contours of your face and the flat side that can be used on larger areas. Pro tip: The genius formula can even double as a highlight and contour by choosing a shade or two lighter and darker than your usual hue.
Can't imagine a concealer that actually comes through for you? Consider Benefit's new launch your lucky break. See it below, and shop all 12 shades on the brand's site.