Becca’s New Hydrating Lipstick Is Made To Feel As Good As It Looks


Just like you and all your friends, beauty brands are starting fresh in the new year, and doing so by launching exciting new products to start 2019 off right. That's good news for you, especially if you're looking to shake things up this year and stray from your usual standbys. After all, is it really a "new year, new you" if you don't swap in some new beauty buys? And if there's one new drop you don't want to miss this season, it's the Becca Ultimate Lipstick Love — a satiny, smooth lipstick that's here to save your dry winter pout.

Cult-fave cosmetics brand Becca announced two new lip products on Jan. 7, and their arrival is perfectly timed to protect and perfect your pout. Becca's Ultimate Lipstick Love and Ultimate Lip Definer, a highly-pigmented moisturizing lipstick and a long-wear waterproof lip liner respectively, are here to persuade you to trade your typical super-matte lipstick in for something a little more soothing to your lips — but no less statement-making.

"You usually have to sacrifice wear for comfort but this formula delivers on both," Devon Barley, Becca's Director of Brand Marketing said in the product launch press release. And considering the $24 Ultimate Lipstick Love features a cutting-edge formulation of hyaluronic acid, plus natural oils to keep lips hydrated (and lipstick application super-smooth), it's easy to see how the product ticks the box when it comes to comfort.

Add the fact that each of the 30 shades is packed with pure color pigments for a long-lasting, full-coverage look with a single swipe, and it's got all the makings of a holy-grail makeup essential. Becca took all the guesswork out of finding your most-fitting shades as well, by categorizing each of the red and nude hues by undertone. Once you've determined whether your undertone is cool, warm, or neutral — by answering a single question on Becca's site — you'll be able to click over to the lipstick colors that'll look most radiant with your complexion.

To get the most out of the super-moisturizing satin lipstick, pair it with a coordinating shade of Becca's Ultimate Lip Definer. The brand-new $18 waterproof liner promises longterm wear to help your lipstick last up to eight hours. It's available in 18 shades, ranging from soft pinks to deep red and browns, so you can easily find a color to suit your favorite lipstick. Or, use the liner of your choice to completely fill in lips, and layer a gloss over the top for a super-shiny look.

Since dry lips are pretty much a given this season, take steps to soothe your pout by investing in a lipstick that's as practical as it is pretty. And considering Becca's new launch promises all-day comfort with high-impact color, it seems like a pretty good place to start. You can shop the products now on Becca's site, at Ulta on Jan. 13, and at Sephora on Jan. 17.