When you think about it, the name foundation makes so much sense for the skin tone-matching product you apply ahead of the rest of your makeup. The fittingly-named cosmetic forms the cornerstone of any beauty buff's routine, which is what makes finding the one that works best for you so important — and why just about every brand tries its hand at creating a masterful formula. Not one for falling behind, one cult-favorite brand is finally bringing its buzzed-about foundation to its fans, and it's sure to exceed expectations. Anastasia Beverly Hills' new Luminous Foundation is nearly here; could it be your holy grail?
It would appear that Anastasia Beverly Hills is on a major roll — and you certainly won't see its big, dedicated fan base complaining. Hot on the heels of announcing its first-ever liquid eyeliner, which drops on Aug. 6, the brand finally shared with fans the launch date for its new Luminous Foundation. Anastasia Beverly Hills' fluid foundation, a new category for the brand, becomes available online on the brand's site and Ulta beginning Aug. 4 before a wider retailer launch on Aug. 15. And this isn't a low-key launch.
Anastasia Beverly Hill's new Luminous Foundation, $38, will be offered in a whopping total of 50 shades, split into five tone categories of fair, light, medium, tan, and deep and three undertones of cool, warm, and neutral. Creating a wide, inclusive range of foundation hues is nothing new these days (thanks to Fenty Beauty's precedent-setting 40-shade foundation), but it's still impressive considering the brand decided to do so whilst introducing an entirely new product category.
On top of the varied color availability, which has an Anastasia Beverly Hills-created shade chart to ensure seamless color matching, the new foundation offers medium, natural coverage with a fresh, luminous finish. The lightweight vegan formula smoothes over any hyperpigmentation, uneven skin tone, and blotchiness without caking onto your complexion for a second-skin feeling that's sensitive skin-approved — and it's water-resistant, long-wearing, and won't oxidize over time, so you can rest assured your flawless face will last all day. The custom pump dispenses just the right amount of product for you to apply directly to your face, then blend out with a brush or sponge.
And to ensure your perfect match foundation doesn't budge, Anastasia Beverly Hills is also launching a coordinating Loose Setting Powder that will be available in five complementary colors. Choose from four skin tone shades that range from fair to deep, or select the translucent take for universal coverage. Each comes finely milled for a superfine formula that blends seamlessly with skin for a blurred, perfected, matte finish.
All your dreams of an Anastasia Beverly Hills face from top to bottom are set to come true — so make sure you've got a calendar alert ready to go to snag the brand-new foundation as soon as it drops.