28 New February 2019 Beauty Products That You'll Fall In Love With

There are two types of people in the world: those who get heart eyes just thinking about Valentine’s Day, and those who firmly believe it’s a Hallmark holiday manufactured to sell greeting cards. Whichever camp you fall into, there’s no denying that the V-Day vibes are everywhere right now. So here's a gentle reprieve from the lovey-dovey content that’s likely taken over your Instagram feed and email inbox: 28 new February 2019 beauty products that have absolutely nothing to do with the 14th of Feb. (Save for the odd rose-scented fragrance, rose oil mask, or red lipstick, of course — because, as every beauty enthusiast knows, those are year-round staples.)

After sifting through all the skincare, hair care, and makeup launches for the month ahead, I can confirm that February still has a lot of love in store; as in, you’re going to fall in love with every last product. The best new beauty releases include innovative formulas to soothe your skin, care of Summer Fridays’ latest; gloss your hair, courtesy of hair care queen Kristin Ess; and add a little sparkle to your everyday makeup routine, via Touch In Sol’s new foiled eyeshadow.

Ahead, shop 28 fresh new beauty picks — one for every day in February — across skincare, makeup, hair care, body care, nail care, and fragrance; none of which are related to Valentine’s Day in the slightest. (Although this roundup is kind of like a box of chocolates — you can’t pick just one.)


R+R Mask


Summer Fridays

Just launched on Summer Fridays' site, the brand's newest mask — the third in the range — is designed specifically to give your skin some rest with wild rose, known for its anti-inflammatory and calming properties. Consider it the anti-Valentine's way to treat yourself to roses.

Active Treatment Essence


Vintner's Daughter

Vintner's Daughter's soon-to-be launched Active Treatment Essence is bound to become a cult classic. (The brand's only other product, Active Botanical Serum, is an industry staple.) A single bottle could theoretically replace your whole skincare routine — it features 13 botanical extracts (to soothe), vitamin C (to brighten), micro and mini hyaluronic acid (to plump), probiotics (to protect), and micro-exfoliating acids (to polish). Whew! Get on the waitlist to be notified when it launches on Feb. 25.

Mandelic Pigmentation Corrector Night Serum


Allies of Skin

Dealing with hyperpigmentation or acne scars can be tricky for those with dry or sensitive skin (lots of brightening agents have the tendency to be harsh), but this new mandelic acid-spiked serum from Allies of Skin is about to change that. As the most gentle of all the alpha hydroxy acids, mandelic acid tackles pigmentation without the irritation.

My Makeup Cleanser Melting Balm



The most recent release from Innisfree (featuring camellia leaf and aloe) transforms from a balm in the tube to an oil on your skin, softly washing away makeup and sunscreen — no scrubbing required.

Hydrating Floral Mask


Tata Harper

With hydrating and brightening ingredients like a hyaluronic blend, tremella mushroom, and more, this mask will feel like a tall glass of water for your skin.


Velour Lip Powder Collection in New York


Laura Mercier

Laura Mercier's genius lip palette is a must for any beauty lover, if only because you probably don't own anything like it yet. On one side, three shades of powdered lipstick. On the other, a balm to lock in the color *and* your lips' moisture levels.

Metallist Sparkling Foiled Eye Shadow



In need of a new night out look? Reach for Touch In Sol Metallist Foiled Eye Shadow, which makes getting glittering eyes — minus the fallout — easier than ever. All credit goes to the diamond and pearl powder inside, which catches the light in the most brilliant way.

SoVolume Mascara



If you thought Emma Stone's lashes looked particularly lush at the SAG Awards last month, you weren't imagining things. The actress debuted Sisley's new SoVolume Mascara, which is now (finally) available to the public.

Lip Gloss in Intimate


Kjaer Weis

Even if you're not the Valentine's Day type, there's something to look forward to on the 14th: the launch of Kjaer Weis' newest shade of lip gloss. Intimate is a true pink infused with wild rosehip oil for a finish that's shiny but not sticky.

Skin Tint



OK, OK — Glossier Skin Tint isn't exactly new. What *is* new is its shade range, which was recently expanded on Jan. 29 to include 12 spectrum-spanning colors from G1 (a deep rich shade) to G12 (the fairest).

Shape Tape Pore & Prime Balm



Fan of all things Shape Tape? Complete your collection with the newly-released Shape Tape Pore & Prime Balm, which keeps skin hydrated, pores blurred, and makeup in place.

Hair Care

Signature Gloss Temporary Hair Color in Crystal Quartz


Kristin Ess Hair

"I've always wished there was a salon-equivalent gloss I could send home with my clients that would keep the tone and shine of their hair in check between color services," Kristin Ess tells TZR of her new collection of hair glosses. "This is a safe way to keep your color shiny and vibrant in between salon visits." Crystal Quartz, a clear gloss, works for all hair colors and hair types.

Easy On the Curls Detangling Hydration Conditioner


The Mane Choice

Curls tend to clump together once wet, which makes brushing difficult. But clumps, tangles, and and knots don't stand a chance against this new Mane Choice launch, which contains biotin and vitamin E.

Next Level


IGK Haircare

The prolific people over at IGK are at it again with Next Level (launching Jan. 31): a non-crunchy volumizing mist that relies on nordic cotton extract to deliver thicker, shinier, totally touchable hair. It's heat-activated, so spray it on pre-blow dry to reap the benefits.

Washable Silk Scrunchie



“We’ve yet to meet a head of hair that didn’t love our scrunchie,” Lunya founder Ashley Merrill tells TZR of the brand's new (and already sold out) silk sleeping scrunchie. Hot tip: She says the Washable Silk Scrunchie will be back in stock in three to four weeks, so get on the waitlist now.

Jellyfish Hair Gel


Sailor by Captain Blankenship

If you pride yourself on your "mermaid hair" (or just wish you could), check out the latest launch from Sailor by Captain Blankenship. With aloe, sea kelp, and sea salt, Jellyfish Hair Gel magically sets waves in place with a just-got-back-from-the-beach look.

B. Well Organic + Cold-Pressed 100% Castor Oil



Briogeo's 100% organic Cold-Pressed Castor Oil is quite a hair care multitasker — it tames frizz, soothes the scalp, and even promotes growth.

Body Care

Côte d’Azur Refining Hand Scrub



Available Feb. 4, Oribe Côte d’Azur Refining Hand Scrub is the ultimate "treat yourself" indulgence. A blend of ground pumice stone and natural oils sloughs away dead skin and leaves hands soft and hydrated; but the best part? It features Oribe's signature (and addicting) Côte d’Azur scent.

Freshen Up



If you're searching for a natural deodorant that *actually* deodorizes (and who isn't?), February is your month. Skincare brand Farmacy just extended its reach with Freshen Up, a natural deodorant made with detoxifying kaolin clay, deep-cleaning moringa, and odor-killing tea tree oil.

Olio Per Il Corpo


Jordan Samuel Skin

Give your bod some love with Olio Per Il Corpo, a body oil featuring ingredients plucked from the Italian countryside (like olive and grape seed oils). Paired with energizing citrus extracts, the blend is the perfect addition to your morning routine.

Creme Du Nil Body Cream



Inspired by the brand's bestselling Creme Du Nil facial moisturizer, LXMI's forthcoming body cream features nilotica (a shea butter relative sourced from the Nile) alongside green tea. The effect? Energized, hydrated skin all over.


The Alchemist's Garden Cypress



Diehard Gucci fans, get your hands on Alessandro Michele's latest creation with The Alchemist's Garden, the label's "haute perfumery line." Its just-released Cypress fragrance features a light smattering of rose and bergamot notes that come together in "'A Winter Melody' scented water," according to the Gucci site. The result is equal parts eccentric and intriguing, like pretty much everything else Michele dreams up.

The Only One


Dolce & Gabbana

New this month from Dolce & Gabbana is The Only One, the brand's latest foray into fragrance. It plays on the allure of opposites for a modern, feminine feel: Violet lends a light touch of floral, coffee bean makes for an energizing mid-note, and vanilla and patchouli combine for a warm base.

Eau Rose Solid Perfume



Diptyque's famous rose perfume is one of its best (right up there with Baies), and this month, it's available as a solid. Warm it on pulse points for a fresh, floral, lasts-all-day scent.

Nail Care

Natural Nail Repair Kit



Take a break from your ever-present mani with this Dermelect set, which targets nails that have been damaged from gels or acrylics. First, swipe on a coat of the Transfix Nail Restore treatment base coat (to simultaneously camouflage damage and strengthen with protein peptides); then, cover with the Expedite Protect + Prolong treatment top coat (which forms a high-shine protective shield via keratin and vitamin E).

Unbreakable Press-On Gel Nails


Dashing Diva

No time to hit the salon? No problem. Dashing Diva's new press-on nails are easy to apply and look just as good as the real thing.

Lady In Red



Essie’s latest take on classic red, Lady In Red, comes in an at-home gel formula for chip-resistant polish that lasts for weeks on end. It will be available later this month.

Remove And Chill Nail Enamel Remover



And, I saved the best for last: an innovative cream nail polish remover that's good for your cuticles (thanks to natural beeswax and botanical oils) and *actually* smells nice.