As holiday shopping season reaches its peak, the beauty industry continues to answer the call with old favorites dressed in holiday style, along with some of the coolest new products you've been waiting all year to try out. And even better: Many of the best beauty gifts are available for under $50 — which leaves room for you to snag one (or two) for yourself.
Consider Rihanna's Fenty Beauty, for example, which offers its iconic lip glosses and metallic powders in sizes perfect for your holiday party clutch or your travel bag. And if you haven't tried Peter Thomas Roth's best-selling masks, now's the time to snag a set of five for only $19 — which is a steal, as they typically ring up at $60 each. Gift sets are also a great way to try bestsellers: Glossier's cult-favorite Boy Brow, which reportedly sold every 32 seconds in 2018, just so happens to be available in a bundle alongside equally popular Balm Dotcom and Futuredew serum, for those seeking the ultimate no makeup-makeup look.
Below, see more affordable beauty gifts from brands like Anastasia Beverly Hills, Tatcha, and more to make your friends and family look — and feel — their best this season.