(Fashion)

These Trending Hair Accessories Are Giving Me 2010s Twee Energy

Time for a New Girl rewatch.

John Sciulli/WireImage/Getty Images
Zooey Deschanel (Photo by John Sciulli/WireImage for Michelle Richman Public Relations)

Think back to the early 2010s when Zooey Deschanel’s signature look popularized A-line dresses, Mary Janes, and patterned tights. Known as “twee” style, this quaint fashion trend has made a recent reappearance thanks to TikTok and everyone’s Sunday night obsession, Euphoria. And if you’re looking for an easy — and surprisingly chic — way to incorporate the style into your closet, these bow hair accessories are set to become your latest must-have.

With over 78 million views of #twee on the app, TikTok trendsetters are resurrecting twee style and its vintage-inspired, soft, feminine aesthetic. Meanwhile, on Euphoria, underrated style icon Lexi Howard (played by Maude Apatow) has been rocking plenty of satin ribbons and sweet sweaters as of late, awakening a nostalgia for Wes Anderson movies and New Girl reruns.

While you could go thrift shopping to pull together a full-on twee-inspired outfit (think: puff-sleeve blouses and dresses you can spin in), the bow hair accessories I’ve been seeing all over my screens can be incorporated into looks you already own for a subtly twee statement. Of course, you could also pair them with the signature twee hairstyle of long, thick uneven bangs — although a trip to the salon is totally optional!

Whether you prefer clips, headbands, barrettes, or ponytails, there are bow hair accessories curated here to suit your preferences. And with chic details like unexpected materials and hardware, they’re totally updated for 2022.

Scroll on to see and shop eight bow hair accessories you’ll want to add to cart ASAP.

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A Velvet Bow Scrunchie

Toss on this bow scrunchie in the morning for a style you can quickly add to your mane in seconds. Wear it as part of a high ponytail or take out the bow for a more sophisticated look.

A Sweet Floral Barrette

For the first picnic of the season or springtime stroll, toss this floral bow barrette in your hair for a hint of whimsy. It’s not over the top, but definitely big and colorful enough for others to notice just how darn cute it is.

A Storybook-Worthy Bow

With its classic blue and white gingham silk fabric, this bow is giving Dorothy from The Wizard of Oz vibes without been costume-y. Clip it in on the side of down tresses or at the bottom of a pair of ponytails for a fun, youthful look.

A Velvet Bow Headband

Thanks to its black hue, this velvet one-size-fits-most headband is a goes-with-anything wardrobe staple. The off-center bow gives it a playful look, while the discrete size keeps it chic and sophisticated.

A Lavender Scrunchie

For those who were on the cheer squad in high school, this bow scrunchie will bring back some major nostalgia. Made from ultra-soft fabric, it’ll easily glide through tresses for a high pony, low pony, or messy bun without pulling or snagging.

A Chic Black Hair Tie

For Gossip Girl vibes, look to this luxe bow hair tie. With faux pearl and crystal accents and long black ribbons, this is twee style all grown up. I love it paired with an oxford shirt and mini skirt for a private-school-inspired look.

A Crystal Clip

Not a fan of ribbons? This hair comb provides the illusion. Made from gorgeous glass beads, it will give the whimsical look of a bow without the flimsy material.

A Studded Bow

To add some edge to your twee, see this leather bow decorated with black skull and green star gems. Wear to the side of your hair or place at the top of a ponytail to make a serious statement.

TZR Shop brings you the editor-approved buys we can’t get enough of and think you’ll adore, too. Best of all, you can shop all of the products above directly on this page without visiting multiple retailers. Simply click on an item to learn more, choose your size or favorite color (if applicable), and then hit “add to cart.” When you’re done, you can click over to your cart in the top right corner of your screen to purchase all your stellar selects at once. How easy is that?

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