(On The Pulse)

Catch Up On September’s Most Crucial Fashion News

This is all need-to-know info.

Originally Published: 
Hermès/Kevin Scott
Hermès' new flagship store in NYC

Of all the months in the year, September (and February) are the busiest, most commotion-filled periods in fashion. The major reason is that designers are showing next season’s collections — in this case, Spring/Summer 2023 to be exact — to a crowd of buyers, stylists, editors, and other tastemakers who are eager to see what’s new across the clothing and accessory departments. It can be easy for other information during this time to get lost in the shuffle, which is why TZR’s rounding up the most important fashion news to know for September. Aside from following the runway shows, there are other crucial tidbits to read up on.

For one, LOEWE reopened its iconic store in SoHo this month after extensive renovations, beckoning shoppers to enter into its luxurious and colorful space to shop. Trendsetter and model Elsa Hosk, meanwhile, debuted her own fashion label HELSA (ahead of other model-led launches like Gigi Hadid’s Guest in Residence knitwear brand). Elsewhere, Gucci tapped singer and Grammy winner Billie Eilish to star in its latest eyewear campaign, which effectively convinces every Gen Z consumer that they need a pair of whatever shades Eilish is wearing.

Keep a pulse on Fashion Month, but also tune into additional industry news ahead. TZR is here to help you stay up-to-date on the newest brand collaborations, clothing launches, store openings, and more.

Hermès Opens A New Flagship Store In NYC

Hermès/Kevin Scott
Hermès/Kevin Scott

Hermès fans will want to drop by its new flagship store at 706 Madison Avenue on the Upper East Side when doors officially open on Oct. 3. The 20,250 square-foot space, according to a press release, “is a union of New York dynamism and Parisian elegance ... as the interiors take inspiration from New York’s Art Deco past and from the earliest Manhattan skyscrapers.” Upon entering the store, you’ll find that the space features handcrafted wallpaper and immaculate pieces of artwork in addition to coveted Hermès offering, from clothing to accessories. In order to celebrate this joyous occasion, the luxury label threw quite a fête on Sept. 29, inviting guests from all over to partake in a show while also dining on bites and drinks. Nicky Hilton, Martha Stewart, and more familiar faces were spotted at the nighttime gathering.

Salvatore Ferragamo Debuts The Aura Bag

Salvatore Ferragamo

Salvatore Ferragamo is having a moment right now, largely thanks to its Creative Director Maximilian Davis’ fresh creations for the label’s Spring/Summer 2023 collection. To continue with the celebrations, take a peek at the brand’s elegant new Aura bag. According to a press release, “[the] saddlery inspired accessory is both spacious and functional,” and features a removable shoulder strap. The large covered chain detail, too, feels super chic and cool. You can purchase the coveted purse now on ferragamo.com and rewatch its latest runway show.

Louis Vuitton Taps Bradley Cooper As Its New Ambassador

Boo George/Louis Vuitton

Louis Vuitton recruited actor Bradley Cooper as its newest house ambassador. As part of this new partnership, Cooper appears in the house’s campaign to celebrate the 20th anniversary of the Tambour watch. This design was first introduced in 2002. According to a press statement from Louis Vuitton: “In 2022, the Tambour Twenty pays tribute to the original by reprising its iconic codes alongside new high-end features such as the flared 41.5 mm case, brown sunray dial, and yellow chronograph hands combined with the LV277 high-frequency movement...” Cooper wears the Tambour Twenty ever so gracefully, as evidenced above. Learn more about the watch on louisvuitton.com.

Gucci x The North Face Announce Chapter 3


In their latest ongoing partnership, The North Face and Gucci announce Chapter 3. This newest line of the collab brings the same cutting-edge style fans all know and love while introducing a bolder and more youthful color palette. You’ll find every item needed for fall/winter from the latest drop, from a feather down padded Sierra Parka to the Rough Rider Pants. You can shop the entire lineup on gucci.com.

Bottega Veneta Collaborates With The Strand

Bottega Veneta

Lovers of Bottega Veneta (and books) rejoice, as the the fashion house has collaborated with The Strand, an iconic New York City bookstore, on a limited-edition collection of leather bags. The designs rework the iconic Strand book totes into a luxe, must-have designer piece. Shop the new releases before they’re gone on bottegaveneta.com.

Natural Diamonds Taps Lily James As Global Ambassador

Sasha Marro/Molly SJ Lowe/Natural Diamonds

Actor Lily James appears in The Natural Diamond Council’s latest advertising campaign, “To Treasure, Now and Forever” as its new global ambassador. In the new images, James wears jewelry specifically created for the campaign that are extensions of bestseller items like the Soleil pendant, designed by Malyia McNaughton, an alumni of NDC’s Emerging Designers Diamond Initiative, which is now reimagined as earrings and a bracelet.

Levi’s x AMBUSH Collection Drops


The denim brand partnered with Japanese label AMBUSH on a collection of trucker jackets and jeans that are perfect for fall. AMBUSH drew on its unique brand aesthetic to reimagine these Levi’s iconic designs in a totally new way. You’ll find that the Loose Fit Trucker Jacket comes in a worn, mid indigo wash and features signature silver-coated AMBUSH bottle cap button shanks on the chest pockets while the 517TM and the Baggy Jean are decked out with the same detail, plus a black back patch that combines the Levi’s Two Horse Pull and AMBUSH logos. Shop the collection now, online.

Westward Leaning Celebrates Its 10-Year Anniversary

Westward Leaning

Launched in 2012, sunglasses brand Westward Leaning has become a fashion girl favorite over the years. Now, Westward Leaning celebrates its 10-year anniversary with the launch of Nomad, which is a modern take on the original Pioneer frame. “We’ve really tried to go back to our original idea of a universally flattering shape that inspired Pioneer,” said Robert Denning, Westward Leaning co-founder in a statement. “We’ve designed this frame to flatter as many faces as possible while fitting in with the boxier silhouette that is dominating fashion now.” Shop the Nomad, and the label’s special anniversary box set, online now.

Gucci Unveils Its Latest Eyewear Collection

Harley Weir

Musician Billie Eilish stars in Gucci’s 2022 eyewear campaign, which pays a nod to the film noir genre. Given that she is known for her moody and cool style, Eilish is the perfect celebrity to front, and celebrate, Gucci’s new eyewear pieces. Above, she showcases a pair of cat-eye shades in pink while leaning against a magenta-hue car. “The campaign for the second release of Gucci’s 2022 eyewear collection features a visual approach distinguished by unbalanced compositions, a rich palette, and contrasted lighting effects,” the press release states. “The narrative explores the idea of automobiles as symbolic extensions of those who drive them, revealing their intentions, motivations, and personality.” Shop the latest eyewear designs on gucci.com.

David Yurman Taps New Model Ambassadors

David Yurman

Luxury jewelry brand David Yurman announced its newest brand ambassadors for its fall and holiday 2022 social campaigns: model Taylor Hill and French-American actor/model Camille Rowe. They join an already star-studded group of Yurman celebrity partnerships that includes Scarlett Johansson, Laura Harrier, and Henry Golding. You can catch Hill and Rowe promoting the brand’s signature collections like Starburst, Pavéflex, and the newly relaunched Classic Watch.

LOEWE Reopens Its Doors In NYC


For those who missed browsing the ready-to-wear and accessory selections at the LOEWE store in SoHo, you’ll be pleased to know the doors are now reopen. Post-renovation, you can wander into the 79 Greene Street space to admire the hand-glazed ceramics and Creative Director Jonathan Anderson’s latest designs for the luxury label. Perhaps you’ll want to scoop up a Puzzle bag or two on your way out, as well? Or at the very least, after a long day of shopping, rest up in store on the Conoid Cushion chair by George Nakashima or the Utrecht armchair by Gerrit Thomas Rietveld.

Elsa Hosk Launches Her Own Label, HELSA

Drew Vickers

Swedish model and entrepreneur Elsa Hosk’s Los Angeles-based brand HELSA is finally here. For those who love her style — and Scandinavian-inspired fashion in general — you’ll want to scoop up a few pieces from her label. You’ll find an assortment of cozy cashmere sets, cargo pants, miniskirts, and timeless leather jackets. “Aiming for simplicity, comfort and power, Helsa offers the most effortless of wardrobe staples,” she said in a statement. “The fabrics, colors and fits are inspired by my favorite essentials, the pieces I would bring to spend time on the islands outside of Stockholm.” You can shop HELSA offerings exclusively on FWRD and Revolve.

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