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October’s Best Beauty Products Are Here To Fully Refresh Your Fall Routine

New essentials just dropped.

by Amanda Ross

Updated: Oct. 29, 2023

Originally Published: Oct. 8, 2023

Courtesy Of Tower 28

Model applying Tower 28 make waves mascara

We may receive a portion of sales if you purchase a product through a link in this article.

There’s no hedging, no technicalities here — October means one thing: pure, unadulterated fall. You don’t have to justify Halloween decorations, cozy sweaters, or any assorted seasonal latte. It’s officially the height of the season, which means all things fall beauty are in full-swing, too, with so many of the season’s top launches all coming out right now. The best beauty products of October 2023 aim to get you holiday-fun ready with radiance-boosting creams, high-glam makeup, and everything your hair needs to execute all those trendy styles you’re seeing on the FYP page. Autumn is consistently excellent, but these new picks manage to improve on perfection.

There’s just a few days left in the month and it’s been a veritable smorgasbord of newness: a red carpet-approved face mask formulated by esthetician to the stars Shani Darden, a virtually hurricane-proof lipstick available in every trending shade, and an entire line of just-launched hair products created with pure Moroccan ingredients. If your social medias have been inundated with tutorials for hot-button trends like “cherry wine lips” and “hush cuts”, consider this your starting point for mastering them all.

Ahead, the very best new beauty products of October across skin, makeup, hair, and body care.

October 2023 Skin Care Launches

Best New Sheet Mask

111SKIN Molecular Hydration Eye Mask

Molecular Hydration Eye Mask

It’s the crossover collab of the season. 111SKIN and BlueMercury teamed up for a limited-edition sheet mask designed to instantly hydrate and illuminate the delicate eye area, even through winter’s harshest months. | Pros: Contoured to fit eyes; requires just 20 minutes | Notable Ingredients: Sodium hyaluronate; niacinamide |

Best New Night Treatment

CHANEL Sublimage L'Extrait De Nuit

Sublimage L'Extrait De Nuit

Trust Chanel to totally transform the concept of beauty sleep. The brand’s new intensive night treatment is designed to envelope skin in a special serum blend of plant stem cells and fermented extracts to repair, revitalize, and refresh skin while you sleep. Prepare to wake up the next day with a smoother, plumper complexion thanks to the heaps of peptides back into the oil-to-water formula. | Pros: Works overnight; soothes on contact | Notable Ingredients: Vanilla planifolia; neroli |

Best New Eye Creams

Murad Retinal ReSculpt Eye Lift Treatment

Retinal ReSculpt Eye Lift Treatment

Retinal is one of the most powerful forms of vitamin A available — it’s even stronger than retinol. The stabilized ingredient turbo-charges this eye cream, leading study participants to report a significant lift and overall brightening through the area in just four weeks of use. | Pros: Alternative to prescription cream; corrective as well as preventative benefits | Notable Ingredients: Retinal; gentian root extract; oat sugar |

SkinCeuticals A.G.E. Advanced Eye

A.G.E. Advanced Eye 

All-encompassing is the best way to describe SkinCeuticals’ new eye cream formulation — if there’s an issue, this probably addresses it. There’s the patented blend of flavonoids that targets fine lines and crow’s feet, caffeine to combat dark circles, and even optical diffusers to scatter light and lend an instantly-brightened look to the entire area. | Pros: Multifunctional; gentle | Notable Ingredients: Glycyrrhetinic acid, flavinoids; matrixyl 3000 |

Blue Lagoon Iceland BL+ Eye Cream

Blue Lagoon Iceland

Powered by Iceland’s legendary Blue Lagoon seawater, this eye cream is as all-in-one as it gets. Collagen-stimulating bakuchiol, a beloved retinoid alternative, gets to work on volume loss and fine lines, while the cream’s niacinamide and ceramide content focuses on hydration, tone, and even texture. | Pros: Melty consistency for easy application; primes for makeup | Notable Ingredients: Proprietary BL+ complex; bakuchiol; Blue Lagoon water; panthenol; squalane |

Best New Cleanser

Fig.1 Micellar Oil Cleansing Wipes

Micellar Oil Cleansing Wipes

You’re going to want to keep a stash of Fig.1’s latest launch absolutely everywhere. The micellar oil-soaked wipes cut through makeup, sunscreen, and even waterproof formulas without stripping the skin, but that’s hardly the best part. Feel free to use the wipes totally guilt-free — they fully dissolve under running water, leaving behind zero waste or environmental impact. It’s the ultimate win-win. | Pros: Eco-friendly; powerful cleanser | Notable Ingredients: Grape seed oil; squalane |

Best New Lash Serum

MAKE Beauty Hyperboost Lash + Brow Serum

Hyperboost Lash + Brow Serum

Voluminous lashes that don’t wash away the minute you remove your mascara? Dedicate just two weeks to MAKE’s new serum and see for yourself. Clinically shown to boost lash and brow volume within 15 days without any skin discoloration, the ophthalmologist -tested serum simultaneously hydrates and conditions the hairs to promote further growth. | Pros: Eye-safe ingredients; study-backed results | Notable Ingredients: B5 peptide blend; resurrection plant botanicals |

Best New Acne Treatments

LAB Acne Light Therapy Patch

Acne Light Therapy Patch

By now, you likely know that specific LED lighting frequencies are scientifically proven to kill bacteria and shrink zits — but the tools to deliver that technology can be bulky and expensive. L.A.B.’s brilliant new innovation combines light therapy with a stick-on pimple patch to quickly eliminate any offending spots with just three minutes of use. 24 hours later, expect significant improvement. | Pros: Reusable light pods; FDA-cleared | Notable Ingredients: Red and blue LED light |

Hero Cosmetics Mighty Patch - Forehead

Mighty Patch - Forehead

Designed specifically to cover and treat large swathes of forehead, Hero Cosmetics’ new pimple patch is a crucial new addition to any anti-acne arsenal. The fitted patch slots right across the forehead and between the brows, laying down a protective hydrocolloid layer that absorbs oil, pus, and debris, as well as protects blemishes from further stress. | Pros: Specially designed | Notable Ingredients: Hydrocolloid |

Best New Lip Balm

Naturium Phyto-Glow Lip Balm

Phyto-Glow Lip Balm

The rich, coffee-colored shades in Naturium’s just-expanded lip balm line might look like a luxe gloss, but the ingredients are pure skin care. It all starts with the product’s namesake — phyto-derived esters team up with cupuacu butter to coat lips in a protective barrier of moisture that, in turn, makes them look even plumper. | Pros: Four shades of sheer color available; light vanilla scent | Notable Ingredients: Phyto esters; cupuacu butter; plant squalane |

Best New Masks

SKKN BY KIM Resurfacing Mask

Resurfacing Mask

Kim Kardashian clearly knows a thing or two about a glowing complexion, and she put everything she (and her team of scientists) learned into this new mask. Brush on the jelly-like formula and let the pumpkin enzymes and blend of AHAs clear away texture and dead cells for a smooth, brightened appearance. | Pros: 10-minute use time | Notable Ingredients: Pumpkin enzyme; glycolic acid; lactic acid |

Shani Darden Signature Nourishing Facial Mask with Squalane

Signature Nourishing Facial Mask with Squalane

Esthetician to stars like Jessica Alba and Kelly Rowland, Shani Darden’s new facial mask replicates that enviable glow she makes happen before all those red carpets. The clay in the mask draws out pore congestion and absorbs oil, while the collodial oatmeal and squalane sooth and hydrate. By day 28 of consistent use, 90% consumer study participants saw increased radiance. | Pros: Soothing; safe for eczema and sensitive skin | Notable Ingredients: Squalane; glycerin; three-tea complex; bentonite clay |

Best New Moisturizer

Typology C91 Lipid-Replenishing Balm

C91 Lipid-Replenishing Balm

Typology’s brand new calming line arrives just in time to steel skin against the impending cold and all the dry, itchy irritation that often comes with it. The line’s richly hydrating Lipid-Replenishing Balm is formulated to soothe even the driest skin, wrapping it in a cocoon of ceramides and microbiome-boosting post-biotics. It’s so gentle that it’s even safe for newborn baby skin. | Pros: Extremely and instantly hydrating; suitable for sensitive skin | Notable Ingredients: Shea butter; glycerin; camelina seed oil |

October 2023 Makeup Launches

Best New Mascaras

Tower 28 Makes Waves brown mascara

Makes Waves Mascara in Drift

It’s the moment Tower 28 fans have been waiting from since the day the brand first launched. Its best-selling tubing mascara is now available in the most natural looking shade of dark brown. All the lengthening, separating goodness you love about the original Make Waves, now softened for more subtle looks. | Pros: Smudge-free; safe for contacts and sensitive eyes | Notable Ingredients: Proprietary Aquaflex technology; castor oil; vegan formulation |

Covergirl Lash Blast Cleantopia Ultramarine Mascara

Lash Blast Cleantopia Ultramarine Mascara

No matter if you got a full eight hours of sleep or less than half that — the draw of Covergirl’s new mascara is the way it helps you fake totally rested eyes regardless. The secret is in the color, a deep black with a hint of blue running through it. That dose of color helps offset redness and make the whites of your eyes pop, lending an instantly alert look to even the most extreme night owls. | Pros: Eye-brightening; hourglass-shaped brush for volume | Notable Ingredients: Castor oil; jojoba oil |

Best New Eyeshadow

Danessa Myricks Lightwork V: I Am Palette

Danessa Myricks Beauty

Lightwork V: I Am Palette

It’s never too early to get a jump on your holiday party beauty looks, and Danessa Myricks’ latest is a great place to get started. There are bolder, brighter shades for those Main Character moments as well as more demure — though no less shimmery — options for subtler occasions. No matter the color, though, they all blend out with equal buttery ease. | Pros: 18 shades; limited edition | Notable Ingredients: Silica |

Moondust Glitter Eyeshadow Palette

Moondust Glitter Eyeshadow Palette

Prepare for liftoff — Urban Decay’s new space cowboy-themed quad of glitters is a travel-friendly compact you can take anywhere. Layer the iridescent sparkles over a similar eyeshadow shade for extra glitz and dimension, or dust a bit over bare lids for just a hint of light-catching shimmer. | Pros: Assorted undertones; finger blending-friendly; two colorways available | Notable Ingredients: Talc; silica |

Best New Skin Tint

U Beauty Super Tinted Hydrator

The Super Tinted Hydrator

U Beauty’s latest might just be the ultimate tinted moisturizer. It all starts with the actual hydration, powered by the brand’s proprietary SIREN encapsulation technology — think of it like a zip drive that compresses molecules, which helps fit more active ingredients into skin — loaded with hyaluronic acid and a vitamin C and E combo. As the complexion gets deeply moisturized and plumped, a layer of sheer mineral pigment lightly conceals redness and discoloration while brightening the face. | Pros: High-tech formula; flexible shades | Notable Ingredients: Purified oat extract; avocado oil; shea butter |

Best New Powder

Chantecaille Radiant Blur Glow Powder

Radiant Blur Glow Powder

Like a real-life blurring filter, Chantecaille’s limited-edition compact beautifully diffuses the light to obscure pores, smooth out the skin, and add a touch more radiance all over the complexion. The soft pink powder is rather luxe on its own, but kicked up several notches by the special holiday packaging themed around precious metals. | Pros: Blurring; suitable for warm, cool, and neutral undertones | Notable Ingredients: Mica; glycerin |

Best New Highlighter

Anastasia Beverly Hills Glow Seeker Highlighter

Anastasia Beverly Hills

Glow Seeker Highlighter

It’s hard to find a highlighter that’s just the right level of shimmery, easy to apply, and the ideal, universally flattering tone — but Anastasia Beverly Hills makes it look so easy. This new compact’s powder is baby-soft and champagne-gold, with a buildable coverage that blends out and with other products easily. | Pros: Beginner-friendly | Notable Ingredients: Mica |

Best New Lipgloss

DIBS Beauty Go To Glossy Balm

Go To Glossy Balm

DIBS’ newest lipgloss combines every element you’d ever want: a shiny, non-sticky coating, tons of juicy pigment, the faintest hint of pearlescent shimmer, and even a tiny whiff of vanilla. Plus, they enevlope and hydrate the lips the way a true balm would — all the bases, thoroughly covered. | Pros: Never sticky; seven distinct shades | Notable Ingredients: Vanillin; bitter cherry seed oil |

Best New Brow Pencil

Kjaer Weis Brow Pencil

If natural-looking brows are your thing (and they seem to be everyone’s thing right now), Kjaer Weis’s new dual-ended tool is an essential. The creamy, just-pigmented-enough pencil helps fill in gaps and define arches — just flip it over to reveal the little spoolie on the other end, perfect for brush-ups and blend-outs. | Pros: Two-sided; beginner-friendly | Cons: Available in just three shades | Notable Ingredients: Coconut oil; carnauba wax; vitamin E |

Best New Lipstick

MAC Cosmetics Locked Kiss 24-Hour Lipstick

Locked Kiss 24-Hour Lipstick

Richly pigmented and budge-proof, there’s no beating MAC’s new Locked Kiss lipsticks in terms of staying power. All 18 shades of the twist-up lipsticks feature a luxe matte finish, waterproof formula, and refuse to transfer. | Pros: Lots of colors available; no feathering | Notable Ingredients: Synthetic wax; passionfruit seed oil |

October 2023 Hair Launches

Best New Smoothing Product

Emi Jay Angelstick Hair Smoothing Balm

Angelstick Hair Smoothing Balm

Celebrity-favorite hair accessory brand Emi Jay knows a thing or two about the perfect slicked-back style. Now, all that knowledge is distilled down into one easy-to-use twist-up stick that makes those Sofia Richie-inspired ponytails and buns a breeze. Run it through hair like a deodorant and watch how it smooths flyaways and frizz for a Photoshopped effect. | Pros: Convenient packaging; TSA-safe solid formula | Notable Ingredients: Castor seed oil; murumuru butter; vitamin E; sunflower seed oil wax |

Best New Deep Conditioner

Melanin Haircare Plumping Deep Conditioner

Melanin Haircare

Plumping Deep Conditioner

Prepare to hear your hair practically sigh aloud with relief as you layer on this thick, sumptuous conditioner. Formulated for all types of dry, stressed-out hair, the reparative formula is full of moisture-binding ingredients like hyaluronic acid and bamboo extract — just in time for winter. | Pros: Hydrating and strengthening; zesty citrus scent | Notable Ingredients: Hyaluronic acid; biotin; argan oil; pumpkin |

Best New Hairspray

Sisley-Paris The Invisible Hold Hairspray

The Invisible Hold Hairspray

Finally — French-girl hair for all. Sisley-Paris’ latest makes artfully undone, natural-looking hair stay all day incredibly easy thanks to a vitamin E acetate-lead formula that looks like you’re not use any product at all. There’s zero crunchiness or a brittle, hard finish here — just tons of volume, long-lasting hold, and reflective shine. | Pros: Leaves no trace on hair; safe for everyday use | Notable Ingredients: Vitamin B5; vitamin E acetate; citric acid |

Best New Styling Spray

Goldie Locks Blow Dry Spray

Fall means blowout season is officially upon us. Goldie Locks’ style-extending Blow Dry Spray is mercifully easy on hair, especially in times of stuffed social calendars. The formula protects against heat damage up to 450 degrees and cuts down on dry time, but the best part is the way it makes styles last for days at a time — you can wear the same bouncy curls or blowout to everything on your schedule this weekend. | Pros: Multi-benefit; frizz-fighting; works on all hair types | Notable Ingredients: Carrot seeds; rosehip oil; argan oil; aloe vera |

Best New Scalp Oil

Innersense Hair Renew Scalp Oil

Hair Renew Scalp Oil

It’s kind of miraculous how Innersense’s newest launch manages to be deeply hydrating but still lightweight enough for daily use. The goal is to use this almost as an extension of your skin care routine — the same way you’d apply a facial oil all over the face and neck, this gets rubbed into the scalp and roots for a moisturizing boost that encourages hair health and, by extension, growth. | Pros: Suitable for all hair types | Notable Ingredients: Pomegranate, sesame, and sunflower seed oils |

Best New Shampoo

Stem Cell Shampoo

Stem Cell Shampoo

Remember the fanfare over Act+Acre’s viral Stem Cell Serum? The before-and-after testimonies were so effusive that the brand developed a complete Stem Cell line, all targeted to treat thinning or limp hair through improving hair follicle health and stimulating its natural regrowth cycle. | Pros: Part of a larger line | Notable Ingredients: Swiss apple stem cells; caffeine; hyaluronic acid |

Best New Detangler

Detangling Toning Mist

Detangling Toning Mist

A pH-balancing mist that helps smooth out snares and tones color, this oud-scented leave-in is the secret to fresh-from-the-salon styling. Give damp hair a few spritzes post-shower and let the citrus acids and hydrating ingredients deliver weightless gloss and tons of bounce. | Pros: pH-balancing; no rinse required | Notable Ingredients: Limonene; citronellol |

Best New Hair Exfoliant

Anablue Scalp Cleanser

Technically, all of Anablue’s products fall under the “best new” category — the brand just launched this month with a trio of highly effective hair treatments, all formulated with pure Morroccan ingredients. The Scalp Cleanser is a great place to start with its gritty blend of sea salt and argan oil that exfoliates and gently scrubs the scalp before fortifying it with moisture. | Pros: Only weekly use required; satisfying tingling sensation upon application | Notable Ingredients: Sea salt; argan oil; orange peel oil |

Best New Hair Serum

Not Your Mother's Sleep On It Overnight Serum Cream

Not Your Mother's

Sleep On It Overnight Serum Cream

Beauty sleep gets taken to a whole other level with Not Your Mother’s overnight serum. While you snooze, the creamy serum sinks into the hair cuticle to saturate it with moisture. By the next morning, hair is smoother, less tangly, and loaded with shine that lasts up to 48 hours. | Pros: Can be applied to dry hair | Notable Ingredients: Mushroom extract; hydrogenated olive oil |

October 2023 Body Launches

Best New Fragrance

Ellis brooklyn Apple Love Eau de Parfum

Apple Love Eau de Parfum

It’s a fresh take on vanilla for a new generation. Combining juicy, instantly-recognizable apple with sweet sugar cane and a tasty vanilla undercurrent, this love letter to New York City invites you to be the main character of the story with every spritz. | Pros: Long-lasting; travel size available | Key Notes: Red apple; Madagascar vanilla; plum blosson; sugar cane |

Best New Body Tool

Le Prunier Plumtox Dry Body Brush

Plumtox Dry Body Brush

Word to the wise: establish or beef up your dry brushing routine now before the truly cold months arrive. Le Prunier’s latest is a great place to start. The nylon wool bristles are firm yet flexible, expertly sweeping the skin to slough away dead cells, stimulate circulation, and get the all-important lymphatic system flowing. Try it before your shower, ideally paired with a great body oil — Le Prunier’s got that covered, too. | Pros: Comfortable grip; quality materials | Notable Ingredients: Bamboo; cotton; nylon wool |

Best New Body Wash

54 Thrones Butter Cream Body Wash

Butter Cream Body Wash

Somehow, 54 Thrones’ first-ever body wash manages to do the work of both a cleanser and a robust moisturizer. The formula is heavily built around shea butter for instant and long-term water retention, but hydrates without leaving behind any sort of film or residue. Consider it your top winter shower essential for staving off KP and ash alike. | Pros: Natural scent; intensely hydrating | Notable Ingredients: Shea butter; niacinamide; moringa leaf oil |

This article was originally published on Oct. 8, 2023